"Toys are one of the most important carriers of AI technology.In Guangdong, Dongguan Chaojiao, Chenghai toys and other well-known industrial clusters are accelerating the embrace of artificial intelligence."Recently, the Guangdong Provincial Department of Industry and Information Technology predicted that in the future, with the support of Guangdong's advantages in electronic information and AI industrialization and application, new tracks such as "AI+traditional toys", "AI+popular toys" and AI companion robots can expand Guangdong's toy industry by more than100 billion yuan of incremental output value, the total output value of all toys is expected to exceed 300 billion yuan.

Guangdong aims at 100 billion yuan output value increment

Guangdong is the country's largest toy production and export base.According to Chen Jie, a member of the Party Group of Guangdong Industry and Information Technology Department, in 2024, Guangdong's toy manufacturing industry achieved 76.6 billion yuan of industrial revenue, an increase of 8.3%; Guangdong's toy exports of 105.3 billion yuan, accounting for 37% of the national toy exports, and has formed the whole industry chain rapid response mode, brand ownership, IP authorization, patent authorization are the first in the country.

As the global toy industry develops in the direction of intelligence and personalization, AI-enabled toys have become a new hot market.South China University of Technology Future Technology Institute Professor Liu Siyuan introduction, China's toy industry market is expected to exceed 160 billion yuan this year, while the penetration rate of intelligent toys increased significantly, the use of AI technology transformation has been a major trend in the toy industry.

The reporter was informed that the current "AI + toys" industry chain upstream and downstream enterprises showed a booming trend.In the upstream, Aliyun, Beike Ruixing and visual source electronics, etc., is accelerating the launch of personalized products and technical solutions suitable for the toy industry.In the downstream, traditional toy companies such as Aofei Entertainment and Qunyu Interactive are also actively transforming and launching a number of new AI toy products with significantly higher added value.Among them, Dongguan Wise used AI to optimize the production process and successfully undertook over 100 million yuan of expedited orders for Nezha derivatives.

Chen Jie said, "In the future, under the support of Guangdong's advantages in electronic information and AI industrialization and application, AI+ traditional toys, AI+ trendy toys, AI accompanied by robots, and other new tracks can expand the Guangdong toy industry to more than 100 billion yuan of incremental output value, and the scale of all toys total output value is expected to exceed 300 billion yuan."

Accelerate the promotion of the Guangdong artificial intelligence-enabled toy industry action programme landing

"We also found that there are problems such as insufficient enterprise innovation ability, single product function, lack of relevant regulations, lagging standards and shortage of composite talents, especially the fit between AI technology and the toy industry."Chen Jie said that it will accelerate the study and introduction of Guangdong Province to promote AI-enabled toy industry action plan, cultivate the construction of Dongguan, Shantou and other key AI toy industry clusters, and create benchmark AI toy enterprises.At the same time, Guangdong is also planning to establish a provincial human-computer interaction symbiosis intelligent manufacturing (toys) innovation centre, accelerating the AI technology empowered toys "research, production, supply, marketing and service" chain, to enhance the effective supply and service.In addition, it will also establish the Guangdong AI toy standard system, and promote it to take the lead in becoming a national standard.

In recent years, Dongguan has promoted the deep integration of AI and the toy industry through the introduction of special policies and the organization of the China International Animation Expo.According to statistics, the output value of Dongguan's above-scale toy manufacturing industry in January-May 2025 exceeded 10 billion yuan, and exports have grown significantly.Dongguan has formed a tide play industry cluster with Shipai, Chashan, Qingxi, Changan, Changping and other towns and streets as the key areas, of which the Shipai trend toy industry cluster was recognized as the provincial small and medium-sized enterprise characteristics of industrial clusters, and is declaring the national level cluster.Dongguan has more than 4,000 toy manufacturers and nearly 1,500 upstream and downstream supporting enterprises, and is the country's largest toy export base, with a quarter of the world's animation derivatives produced in Dongguan, and nearly 85 per cent of China's trendy toys produced in Dongguan.

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