The September back-to-school season drives a concentrated release of consumption for school supplies. Categories including stationery, schoolbags, eye-care lamps and printing consumables are ushering in another sales peak. Unlike previous years when competition focused solely on price, parents and students now pay greater attention to eco-friendly materials, safety standards, practical design and durability. Back-to-school purchasing has shifted from one-off bulk procurement to meticulous quality-focused selection.Shifts in consumer demand are forcing a reshuffle of the industrial chain. Traditional stationery enterprises still rely on channel and price advantages to serve the mass market. Meanwhile, enterprises with strengths in eco-friendly materials, original design and campus scenario-oriented R&D gain easier access to mid-to-high-end shelf space and e-commerce recommendation slots. According to Tianyancha statistics, China has more than 3.08 million active stationery-related enterprises. Around 216,000 new enterprises were registered in 2025, and over 130,000 new registrations have been recorded since 2026, demonstrating robust vitality on the supply side behind the back-to-school consumption boom.Two development paths have emerged within the industrial chain. Some manufacturers continue to meet mass demand through large-scale production and extensive distribution. Others focus on segmented functions for campus scenarios to enhance design, materials and brand recognition. Although back-to-school orders arrive in a concentrated window, an enterprise’s long-term competitiveness hinges on its ability to convert this seasonal one-time traffic into stable year-round repeat purchases.Feedback from sales channels reveals a notable consumption trait: steady sales of basic products alongside growing demand for functional goods. Standard pens, notebooks and rulers remain staple items. Products such as ergonomic schoolbags, low-odor glue, eco-friendly book covers, refillable pen cartridges and desk organizers attract more attention from parents. Consumption upgrading does not mean higher prices equal better quality. Instead, purchasing decisions are jointly determined by safety, durability, convenience and aesthetics.Regionally, Guangdong, Zhejiang, Jiangsu and other regions with solid manufacturing and foreign trade foundations remain major hubs for stationery and school supply enterprises. These regions boast strong production and processing capacity, as well as access to e-commerce channels and campus retail networks, allowing them to respond rapidly to surging back-to-school orders.The back-to-school season benefits not only end-product brands. Sectors including paper products, eco-plastics, printing and packaging, campus retail and instant delivery all see order growth. At the same time, small and medium merchants selling low-cost, inferior products with non-compliant labels and unstable supply capacity will face stricter regulation and greater return-and-exchange pressure. Although school supplies feature small-ticket and frequent purchases, this sector links manufacturing, distribution, campus services and household consumption. The trend toward higher quality will keep reshaping profit distribution across the industry.Source: Huidu FinanceDeclaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.

Today is China's 42nd Teachers' Day.The Ningbo Stationery Fair wishes all teachers around the world:Happy Teachers' Day!A three-foot podium nurtures students; a piece of chalk writes the years.Above the podium, teachers nurture with devotion; below the podium, China's stationery industry is protecting the small world of the classroom with craftsmanship.Every stroke writes the teacher's original aspirationA class often begins with a line on the board. Deriving formulas, marking key points, grading homework... high-frequency writing day after day is a familiar work scene for many teachers.A good pen may seem insignificant, but it can make writing smoother and make long hours of grading at the desk less tiring.Teachers' Day "Never Forget Your Teachers" Red Pen Gift BoxImage source: KACO (Shanghai Wencai) Booth No.: H11-T09Represented by domestic pen manufacturers such as Beifa, Baoke, Snowhite (Changlong), Wentai, First Pencil, Tiantan, Xinfu, Five Thousand Years, Pengsheng, Aoxiang, Wencai, Hongxing, Wangcheng, Xiubisizhuang, Zhengxiang, Huafeng, and Yiren, they continue to focus on campus writing scenarios, constantly optimizing product experience from ink and nibs to grip feel.A Chung Hwa pencil, guarding three generations' memories of the school deskImage source: First Pencil Booth No.: H11-T22A small pen records knowledge and conveys the warmth of education. In every stroke, it connects the podium and the desk, and carries the growth of generation after generation.A touch of color guards children's imaginationEducation is not only words in books, but also the colorful world under children's pens. In art class, brushes and paints are the beginning for children to understand color and express imagination. For teachers, in addition to guiding children to discover and create beauty, safety cannot be ignored.The light of domestic brands dedicated to eco-friendly art materials — Marie's Art MaterialsImage source: ART Marie's Booth No.: H11-T05The century-old domestic brand Marie's Art Materials has long been deeply engaged in the safety field of art education materials. Products such as degradable tubes and semi-dry solid watercolors achieve green production with more natural raw materials and lower VOC.Zhejiang Caihua Technology focuses on color safety and has launched safe, washable color materials, allowing children to paint freely and teachers to conduct art and handicraft classes with greater peace of mind.With the power of polymer innovation, reshaping a new ecosystem of safe colorImage source: Zhejiang Caihua Technology Booth No.: H7-418Chinese stationery integrates care for children into visible and tangible product details. Let art education be safe and worry-free, and let imagination bloom freely.A podium witnesses the renewal of the classroomAs times move forward, classrooms are quietly transforming. From traditional blackboard writing to multimedia interactive teaching, domestic teaching equipment continues to innovate and simplify cumbersome processes. But the unchanging core is to serve education, reduce the burden on teachers, and let the three-foot podium shine with more brilliance.Craftsmanship and innovation in writing boardsImage source: Zhejiang Red Sun Booth No.: H1-207Zhejiang Red Sun, with nearly 30 years of persistence, independently develops and produces patented products such as multifunctional writing boards. They write smoothly and erase cleanly, effectively safeguarding classroom health and turning blackboard writing from "dusty" to "refreshing."Xinlaifu products achieve a green closed loop "from source to application"Image source: Xinlaifu Booth No.: H6-K40Say goodbye to heavy, fixed traditional blackboards. Xinlaifu's flexible magnetic whiteboard, lightweight, thin, and rollable, brings teaching equipment to life. It writes smoothly and can be repeatedly erased, adapting to diverse scenarios in schools and homes — this piece of "China Smart Manufacturing" is becoming a capable assistant in new-semester classrooms.Pen nibs, art materials, and blackboard writing are the arms of teachers' cultivation and bridges for passing on culture. Stationery companies understand the real demands of frontline education and use the power of Made in China to safeguard the fragrance of ink and books.May the autumn wind carry sincere wishes: we wish all educators good health, flourishing students, and far-reaching spring sunshine. We also hope Made in China will continue to embrace craftsmanship, stay true to its original aspiration, walk with education, and jointly compose a glorious chapter of nurturing talent in the times.Today, China's stationery industry has built a complete industrial system covering writing instruments, paper and notebooks, art materials, office supplies, and teaching equipment. One Made-in-China product after another enters thousands of homes and crosses mountains and seas to serve the world.This reverence for education and industry craftsmanship will converge at the 2027 Ningbo Stationery Fair. As a world-leading B2B professional event for stationery and office supplies, it pays tribute to educators worldwide! Writing instruments, eco-friendly art materials, eye-protection notebooks, and modern teaching equipment will all be on display, saluting the benevolent hearts of teachers!March 25–27, 20272027 Ningbo International Stationery Fairwill open at Ningbo International Convention and Exhibition Center23 years of dedication to the industryAn efficient matchmaking platform for stationery tradePre-registration is now fully open → Free registration before the showFrom 00:00 on March 25, 2027, registration will cost RMB 50 per personScan the QR code to complete pre-registrationThe 2027 Ningbo Stationery Fair will be held on March 25–27, 2027 at Ningbo International Convention and Exhibition Center, with 2,000+ exhibitors and 66,000 sqm of exhibition area. Exhibits cover four major application areas: office, study, art, and life, with ten major product sections, presenting the full industry chain.

With the golden autumn bringing cool weather, another back-to-school season is upon us. For stationery brands, anchoring in campus scenarios, breaking into student circles, and laying out long-term incremental markets make the back-to-school season an unmissable window of opportunity.Basic Learning Tools Hold the "C-Position"Based on students' learning behaviors, back-to-school season consumption forms a complete path: Basic learning tools: pens, notebooks, rulers and compasses, erasers, and other basic configurations for classroom note-taking and homework; Learning management tools: storage, time management, correction, planning, and other categories that improve self-organization efficiency; Learning space optimization: eye protection, desktop, reading, and other categories for building a dedicated learning environment; Interest development and quality expansion: art, handicrafts, science, traditional culture, and other categories that extend from the classroom to quality cultivation.Among these, basic learning tools hold the "C-position." Pens, notebooks, rulers and compasses, erasers, and other basic configurations for classroom note-taking and homework are all standard back-to-school items.Changjiang Paper Industry Booth No.: H1-721Changjiang Paper Industry's new myopia-prevention thread-sewn subject notebooks for the back-to-school season feature kraft paper covers, thread-sewn binding, and patented myopia-prevention inner pages. The multi-subject layout with clear categorization responds to consumers' advanced needs for "good usability, eye protection, and organized classification."Baixue (Changlong) Booth No.: H1-411Baixue (Changlong) deeply focuses on optimizing the writing experience. The C510 thermo-sensitive erasable direct-ink fountain pen uses thermo-sensitive ink and comes with a matching eraser on the pen cap, leaving no marks and not damaging the paper surface. It is ready to write as soon as the cap is removed, with a large-capacity ink reservoir in the barrel and a built-in moisturizing structure in the cap, effectively preventing dry-up and ink breakage after prolonged storage.Chenqi Booth No.: H1-536Chenqi Stationery's GP-K132 drop-resistant practice pen targets the pain points of high-frequency writing scenarios. The 370 stainless steel nib resists deformation from drops, paired with imported quick-drying ink to ensure stable ink output, allowing for smooth continuous writing without trailing. It is also suitable for left-handed users, reducing the annoyance of smudging on paper.Looking at the new products from various brands, it is not difficult to see that standard offerings are not synonymous with staying the same. The past trend of "appearance first" and one-upmanship has receded, and rational consumption and pragmatism have become the mainstream in the market. Basic stationery is no longer content with being merely "usable," but is evolving toward "saving time and effort."IP Collaborations Move Toward Emotional Co-CreationAs an important "trump card" for driving stationery consumption, according to statistics from "IP Research Institute," in the first half of 2026, 11 leading stationery brands completed 54 collaborations, involving IPs such as Coca-Cola, Peppa Pig, Hatsune Miku, SpongeBob SquarePants, Mr. Huang's Cat, Rilakkuma, Butter Bear, Sanrio, the World Cup, and more, with nearly every month bringing new moves.The transition between school stages is a critical moment in young people's growth. They face not only new environments but also new interpersonal relationships, new academic demands, and their own changing selves. At this juncture, the role of stationery brands is no longer that of a "salesperson," but rather a "companion."Image source: M&G StationeryM&G Stationery launched its back-to-school new products with a collaboration with Snoopy, titled "Start School Stress-Free with Snoopy." Snoopy, that perpetually relaxed dog, provides just the right kind of emotional counterbalance, helping to ease consumers' anxiety about the new semester and the "insufficient holiday" feeling.The most talked-about item, the "Flying Ear Pen," features side-click mechanism to extend the refill, with Snoopy's little ears swinging along with the action, giving the product a playful emotional expression—write your back-to-school worries on paper, press the pen body, and the ears pop up, releasing the frustration all at once. In this way, the IP is no longer just a flat pattern, but an interactive, shareable, and social three-dimensional experience.The direction of IP collaboration evolution is now clear: moving beyond simple pattern licensing to find IPs that are deeply loved by young people and highly compatible with the brand's DNA, and then transforming their spiritual essence into more detailed, interactive product experiences. Through this long-term companionship, brands, IPs, and fans grow together, ultimately building a solid and lasting emotional bond.Intelligence and Environmental Protection Become "Everyday"The two major trends of intelligence and environmental protection are no longer just concepts but have become visible consumer options available on store shelves.According to CCTV Finance reports, in Yongjia, Zhejiang, a microscope that can connect to a large screen has become a hit. With its built-in screen, users can observe microscopic samples such as insects and leaves, lowering the operational threshold while serving the purpose of scientific enlightenment. Many parents have reported that the product is convenient to use and reduces the burden of parent-child companionship.Image source: CCTV FinanceA stationery store owner in Jiangsu noted that many parents, when making purchases, proactively ask about replaceable refills, eco-friendly paper, and other products. Stationery items that once relied on sequins, pendants, and fragrances to catch the eye have seen a decline in popularity, while simple, durable eco-friendly stationery has gained more favor. The market demand for recycled-paper notebooks, replaceable refills, and biodegradable material stationery has risen.Manufacturing can become greener, and creativity can become smarter. Sustainability in the stationery industry is not only a social responsibility but also a form of business wisdom.During the back-to-school season, the stationery market is flourishing with diversity. Competition in the stationery industry has shifted from promotional price wars to experience, emotion, and trust. Rather than chasing fleeting traffic fads, it is about getting close to users, staying emotionally in sync, brainstorming together, relieving stress together, and striving for dreams together. Once this trust is established, users' recognition solidifies into a brand's most unshakable asset. To understand industry trends and see more possibilities in the stationery industry, industry peers are welcome to gather offline and explore the path ahead together.March 25–27, 20272027 Ningbo International Stationery FairWill open at Ningbo International Convention and Exhibition CenterWith 23 years of dedication to the industryIt has become an efficient matchmaking platform for stationery tradePre-registration is now fully open → Register for free before the exhibitionA fee of 50 RMB/person will apply for registrations starting from 0:00 on March 25, 2027

Recently, a report by China Consumer Daily revealed quiet changes taking‑place on stationery shelves for the 2026 back‑to‑school season. On August 23, reporters visited a chain stationery store at Bairong World Trade Center in Dongcheng District, Beijing. In a junior‑high‑school student’s shopping basket, alongside traditional pens and notebooks, lay a hollow geometric template ruler and a dual‑end quick‑correction pen for writing and erasing mistakes — a more innovative selection of goods compared with last year.In a patent interpretation article on cultural, educational and office supplies released in June, the China Culture, Education & Sports Goods Association stated that traditional stationery items are seeing continuous improvements in convenience, durability and comfort through structural innovation, material upgrading and multi‑function integration. The traditional stationery sector maintains strong momentum for technological innovation.The Evolution of a Straight RuleOnce, a basic ruler, an eraser and a gel pen were enough for most office‑work and hand‑drawing scenarios. Today, however, the range of rulers on stationery shelves has become remarkably diverse.At the drawing‑tool section of the stationery store in Bairong World Trade Center, plain traditional straight rulers occupy only a small shelf space. They have given way to a wide array of specialized auxiliary rulers with targeted functions, drawing crowds of students and parents. In the past, students finished all assignments and sketches with a single ordinary ruler, relying entirely on experience to calibrate angles and draw shapes.“It was common for the sides of a square not to meet or end up crooked,” recalled a junior‑high‑school student from Fengtai District, Beijing. Repeated corrections wasted time and spoiled the neatness of exercise books.Today this pain point has been well addressed. Shelves are stocked with geometric template rulers for primary‑ and secondary‑school coursework, hollow lace rulers for journal‑making, special rulers for postgraduate‑exam answer sheets, and curved‑line auxiliary rulers, covering diverse needs.Template rulers are plastic boards pre‑cut with shapes. Students can trace along the edges to draw geometric figures, guide lines, stars, cartoon patterns and more. “These special geometric template rulers help draw standard shapes instantly. They boost note‑taking efficiency and allow students to sketch diagrams quickly for geometry exercises,” one student shopper commented. Data from an e‑commerce platform shows that multi‑functional template rulers have become top‑selling items in many online stationery shops over the past week.Behind the Boom of Specialized‑Function RulersWhy have these specially‑shaped, function‑specific rulers appeared widely on retail shelves?The answer lies in manufacturing. Traditional manufacturing followed the logic of “large‑batch, low‑variety” production. Mould costs could only be recovered after producing hundreds of thousands of units, so few factories would develop moulds for niche demands. This trend has now shifted. In the stationery industry, the “small‑batch, fast‑response” production model has moved from concept to reality. Data from the 1688 wholesale platform indicates stationery products tagged “customisable in small lots” have an average minimum order quantity of only 50 sets, with delivery cycles shortened to within seven days. Factories can therefore rapidly accept orders, create new moulds and deliver goods for various new styles and shapes.The Next‑level Gel PenFine‑tuned innovation in stationery extends well beyond rulers. At multiple stationery outlets inside Bairong World Trade Center, correction products with paper‑toned correction tapes and error‑transfer adhesive tapes occupy prime shelf positions. Field tests show conventional white correction tapes leave pale marks inconsistent with notebook paper, while paper‑toned correction tapes blend seamlessly with page backgrounds. Though a minor detail, this feature meets students’ growing demand for neat‑looking work.“I prefer paper‑toned correction tape. White tape looks like patches all over my exercise book,” said a senior‑high‑school student from Chaoyang District, Beijing, noting that stationery buyers now attach great importance to user experience.According to the 2026‑2031 China Stationery Industry Research Report & Market Forecast released by China Report Hall, younger consumers represented by Generation Z have fundamentally shifted their demands for stationery. Instead of treating stationery purely as functional tools, they regard them as carriers for emotional expression and individuality, favouring uniquely‑designed products with cultural value.Quick‑correction pens have won wide popularity among shoppers. Featuring a dual‑end design, one tip is a 0.5 mm gel pen, while the other holds a replaceable 4‑metre correction tape. Users can switch instantly between writing and correction with a single flip, removing the trouble of hunting separately for pens and correction supplies while doing homework or taking notes.“It is cleverly designed. One pen serves both writing and error‑fixing, very handy for meetings.” “Extremely practical. The pen writes smoothly, the built‑in correction tape is convenient and lightweight enough for pencil cases, and the paper‑toned tape works wonderfully.” These are typical reviews left by buyers.Consumer demand for stationery that is both practical and fun is rising across the market. Yiwu market statistics show orders for multi‑functional stationery pens rose by 40 % year‑on‑year during the 2025 back‑to‑school season. Multi‑functional graphic rulers and quick‑correction pens perfectly match this market trend.A Market Trend Comes to FruitionRising sales of multi‑functional template rulers and quick‑correction pens are driven not only by improved product performance, but also deeper structural changes.Since the implementation of the “Double Reduction” policy, the average daily written‑homework time limit has been set at 60 minutes for Grades 3‑6 and 90 minutes for junior‑high students. In 2026, the Ministry of Education issued the Negative List for Basic‑Education Standard Management (2026 Edition), listing “assigning homework exceeding officially‑stipulated time limits” among its 20 prohibitions. Students now have extra time for reading, sports and rest. The stationery industry has spotted this underlying shift: as homework time is no longer unlimited, learning efficiency within fixed periods has become a new priority. Template‑ruler designs cut down repeated erasing and deliver smoother writing workflows, while dual‑end quick‑correction pens save time spent fetching separate supplies and help students stay focused.From the era when “one single ruler covered every task” to today’s diversified specialized rulers, and from single‑function gel pens to dual‑end quick‑correction pens, the stationery sector is undergoing demand‑driven, refined upgrading. As “precision and practicality” become widely‑valued consumer standards, competition in the stationery market has moved beyond simple price wars, shifting toward products that save buyers time and effort.Source: China Consumer DailyDedaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.

The 2027 Ningbo Stationery Fair will be held from March 25–27, 2027, at the Ningbo International Conference and Exhibition Center.↓↓A globally leading B2B professional event for stationery and office supplies, rooted in the industrial heartland of the "Stationery Capital of China," the fair is once again upgrading its exhibition scale and resource matrix, welcoming the annual rendezvous of stationery professionals from around the world!All Halls Almost Full — Two New Halls Added!Already at the close of the previous edition, the momentum for the 2027 Ningbo Stationery Fair was unstoppable. The originally planned Halls 1–8, the connecting corridors, and outdoor halls H9, H11, and H16 were all sold out! The rush for booths — first come, first served — fully demonstrates the fair's industry appeal!To live up to industry trust and corporate expectations, the organizer has coordinated extensively to further expand the overall scale — adding Hall 15 and the South Plaza of Hall 1 as two new exhibition areas, setting a new record for exhibition space! Behind this space expansion lies an even greater concentration of the full stationery industry chain resources.Over the years, the Ningbo International Stationery Fair has relied on stable services and abundant resources to attract long-standing industry leaders such as Beifa, Marie's, Kangda, Changjiang Paper, Baixue (Changlong), Zhejiang Red Sun, Baoke, Lepusheng, Wentai, Wuqiannian, Xiongying, Aoxiang, Shuangye, Yiren, Xuetai, Yingchen, Jinsihou, Chenqi, Hubao, Deligao, Qihao, Oudi, Hongxing, Best, Jiuling, Xiaomai, Xinmo, Xiubisizhuang, Kangmeilian, Star, Yatan, Nano, Dabang, Moka, Xinfu, and Zhengxiang. This year, they have also booked their booths early, looking forward to next year's grand stationery event.With the continued support of these "old friends," the fair also welcomes "new friends" such as First Pencil, Pebeo, Shanghai Wencai, Meibang Qifu, Tuqiang, Bowen, and Huafeng. The total number of exhibitors is expected to exceed 2,000!The Ningbo Stationery Fair has ranked first in scale among stationery industry exhibitions in the Asia-Pacific region for many consecutive years, making it a true barometer of the global stationery industry. The massive exhibitor lineup for 2027 will continue to attract overseas buyers, importers and exporters, overseas procurement offices, cross-border e-commerce foreign trade buyers, as well as domestic professional purchasing groups including top stationery and office supply companies, well-known e-commerce firms, traders/distributors/end retailers. With over 50,000 domestic and international professional buyers expected, a grand stationery trade event linking global markets is rapidly taking shape!International Pavilion Makes Its DebutThe 2027 Ningbo Stationery Fair achieved a historic breakthrough — for the first time, it established an International Pavilion (within Hall 1), directly introducing high-quality overseas brands to participate, further strengthening the fair's global profile and enhancing its international influence![International Pavilion] Companies from the United States, France, Malaysia, Vietnam, Indonesia, as well as Hong Kong and Taiwan regions of China, and other countries and regions have already secured their exhibition spots, and will showcase distinctive overseas quality products. Domestic and international brands will compete on the same stage and integrate resources, allowing visitors to connect with overseas brands in one stop without going abroad, and efficiently access global channels.Optimized Zoning of Exhibit Categories for Precise Supply-Demand MatchingTo provide all guests with an ultimate exhibition experience, the 2027 Ningbo Stationery Fair continues to optimize its zone planning and exhibit layout, focusing on easy browsing, precise product sourcing, and efficient connection.With scientific traffic flow planning throughout all halls, the exhibited categories are more focused: "Fine Arts & Educational DIY Zone," "Processing Equipment & Parts Zone," "Writing Instruments & Paper Products Zone," "Learning, Teaching & Office Supplies Zone," "Comprehensive Stationery Zone," "Brand Pavilion," and other featured zones. Sorted by category and indexed by demand — buyers no longer need to wander the entire venue but can head straight to their target areas to complete product selection.The service doesn't stop there. The Ningbo International Stationery Fair's online exhibition and trade platform — Antway (www.antway.cn) — operates year-round, providing exhibitors with free promotion, product display, and buyer matching services. With online-offline integration, the three-day exhibition extends into a year-round business channel that never closes.Pre-registration is in full swing!Join stationery professionals from around the world in Ningbo!March 25–27, 2027The 2027 Ningbo International Stationery Fairwill open at the Ningbo International Conference and Exhibition Center.Ningbo Stationery FairDedicated to the industry for 23 years,it has become an efficient matchmaking platform for stationery trade.Pre-registration channels are fully open → register for free before the exhibition.From 00:00 on March 25, 2027, registration will require a fee of RMB 50/person.Scan the QR codeto complete pre-registration.VIP Buyer Benefits — Exclusive Services1 Energy Boost: Redeem vouchers for freshly brewed coffee during the exhibition.2 Worry-Free Travel: Direct shuttle buses to the exhibition will be available from key cities (please stay tuned for follow-up notices).3 Smart Matching: Submit your purchasing list, and the system will precisely connect you with target exhibitors.4 Info Updates: Regular push notifications on exhibitors, products, events, and other latest news.

   When time-honored intangible cultural heritage craftsmanship faces new development hurdles such as capital shortages, insufficient design support and limited sales channels, what solutions are available? Recently, the Department of Culture and Tourism of Jiangsu Province, together with nine other authorities including the Department of Education, the Department of Industry and Information Technology and the Department of Finance, jointly issued the Measures for Supporting the Cultural and Creative Development of Micro and Small Enterprises Engaged in Intangible Cultural Heritage in Jiangsu Province (Trial). The document puts forward 16 targeted measures to address these challenges.    At present, Jiangsu has registered more than 110,000 micro and small enterprises (including individual businesses) related to intangible cultural heritage, nearly 80% of which operate cultural and creative businesses. The measures define eligible recipients as qualified small or micro intangible cultural heritage enterprises, with priority support for cultural and creative product development, brand operation and IP incubation. The province will conduct comprehensive surveys, dynamically update the enterprise directory, and select no fewer than 300 innovative enterprises for key cultivation.    To tackle bottlenecks in funding and workspace, concrete support has been rolled out. Enterprises that meet standards for annual R&D and launch of intangible cultural heritage cultural and creative products will receive subsidies. They may also apply for the Su Tourism Loan with interest discounts. Financial institutions will launch the Intangible Cultural Heritage Inheritance Loan and set up fast-track approval channels. In terms of venues, local authorities are encouraged to repurpose idle spaces for intangible cultural heritage workshops and exhibition halls with rent reductions as part of urban renewal. Public cultural and tourism spaces will be opened for immersive experiences and themed markets.    Traditional craftsmanship will be revitalized through design empowerment and technological assistance. Under the measures, no fewer than 100 design salons and special lectures will be held each year. At least 50 enterprises will be paired with designers to develop over 100 distinctive cultural and creative products and city souvenirs. The AI Partner Initiative will also be launched to help enterprises adopt AI for creative design and 3D modeling and improve sample production efficiency. Supported by the Jiangsu Museum Cultural and Creative Alliance, enterprises can further cooperate on IP licensing of museum collections, jointly develop national trend cultural and creative goods, VR/AR interactive experiences and digital collectibles, and connect online and offline sales channels. Furthermore, to integrate culture, commerce, sports and tourism, at least 100 enterprises will take part in cross-industry promotion and negotiation events annually. No fewer than 50 promising firms will be matched with leading industry players to launch co-branded products.    The measures also encourage core enterprise staff to apply for titles including representative inheritors of intangible cultural heritage, masters of arts and crafts and Jiangsu Craftsmen. Qualified practitioners may serve as industrial professors at vocational schools. Annual online and offline training will cover no fewer than 500 participants. For brand development, the Intangible Cultural Heritage Cultural and Creative Committee will be established under the Jiangsu Intangible Cultural Heritage Protection Association to provide brand diagnosis services for a minimum of 200 enterprises each year. Efforts on intellectual property protection will be strengthened, including consultation on registration, guidance for adopting data intellectual property rights and blockchain evidence preservation, as well as mechanisms for fast-track rights enforcement and public legal aid against infringements.Source: Guangming DailyDedaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.

   Driving the Art Toy IP Economy, POP MART CRYBABY Special Exhibition Debuts in Beijing    This summer, major IP art toy brands have stepped up their efforts to boost IP appeal through special exhibitions, driving growth in the art toy IP economy.    From August 1 to September 5, 2026, the CRYBABY Tears & Courage Beijing Exhibition is held at Central Station, Shougang · Langyuan Station. Centered on the theme "Letting Go & Holding on", the show occupies an expansive venue of over 3,800 sqm as the world's largest CRYBABY exhibition, featuring the global debut of CRYBABY's "star friends". Following the Shanghai stop in early 2026, CRYBABY once again invites visitors on a tear-connected adventure of inner exploration between releasing emotions and embracing courage.Source: Beijing Release    In recent years, CRYBABY has broken free from the single label of "cuteness" with its distinctive "tear narrative", striking a chord with audiences worldwide across regional and cultural boundaries. Industry insiders note that this is more than an IP special exhibition; it is an emotional ritual shared by the artist, POP MART and fans. It allows feelings to be seen, named and embraced, elevating the IP from a trendy symbol to a vessel for emotional companionship and self-expression, and ultimately embodying long-term value for youth-oriented IPs.World's Largest CRYBABY Exhibition Lands in Beijing    The Beijing show carries forward highlights from the Shanghai exhibition earlier this year, reuniting three classic characters: Crybaby, Crybunny and Cryteddy. It subtly interprets the delicate balance between "letting go of pain" and "holding onto hope" in a soft, fluid artistic form. The exhibition guides visitors through an inner journey of falling, settling and rising again, inviting them to feel the weight of emotions, let tears flow freely, and witness strength and hope quietly regenerate and bloom.    A much-anticipated surprise awaits visitors: on weekends throughout the exhibition run, guests get the chance to meet CRYBABY's "star friends" up close, marking their global debut. Hugs and face-to-face interactions build a warmer, more direct emotional bridge between visitors and the IP, standing out as the brand-new highlight of this exhibition.Trendy IP as an Emotional Medium Connecting the Globe    Created by Thai artist Molly in 2017, CRYBABY is an emotional symbol rooted deep within all living things. Through this IP, the artist encourages people to face genuine feelings, release emotions bravely and move forward. Since its launch, CRYBABY has won massive popularity across the globe thanks to its unique tear-driven narrative, evolving into a blockbuster IP transcending cultures and borders.    Artist Molly commented: "I'm delighted to bring the world of CRYBABY to Beijing for the first time and embark on a unique inner journey together with everyone. Moving forward, I hope CRYBABY can accompany more people and serve as quiet yet firm spiritual support and inner strength."    In 2020, POP MART rolled out the first CRYBABY collectible figure, introducing the character to a broader consumer market. Since then, CRYBABY has continuously expanded its thematic content and product lines, ranging from figures to plush toys. The IP keeps pushing creative boundaries and strengthening emotional bonds with fans.Source: Beijing ReleaseDedaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.

A pen connects writing, learning, and office work — and also connects a vast industrial chain.In Ningbo, this chain has extended across multiple links: raw materials, molds, components, manufacturing, design and R&D, packaging, and logistics.As the largest stationery production and export base in China, Ningbo's stationery industry delivered an impressive performance in 2025. Tax data shows that the industry's invoiced sales reached RMB 37.55 billion, up 6.2% year-on-year, demonstrating strong growth momentum.(Image source: State Taxation Administration)The development of Ningbo's stationery industry has been built on decades of accumulation. In 2005, the China National Light Industry Council, the China Culture & Sports Supplies Association, and the China Writing Instrument Association jointly issued a document, officially awarding Ningbo the title of "Capital of Stationery in China" — the first national-level industry capital title the city ever received. Subsequently, the "China Stationery Production Base" and the "China R&D Center for Art Supplies" were also established in Ningbo. Leveraging its port advantages and manufacturing capabilities, Ningbo's stationery industry began to take off.Over the years, a growing number of stationery companies have taken root in Ningbo. Today, the city is home to over 2,500 stationery manufacturers. Industry leaders such as Deli, Guangbo, Beifa,康大 (Kangda), Tianshi, and Xiubisizhuang have driven the development of local stationery manufacturing and foreign trade, with products covering tens of thousands of varieties across all stationery categories, exported to more than 200 countries and regions worldwide. The long-tail clip alone generates RMB 1 billion in annual sales, with global production volume ranking among the top; staplers hold over 60% of the international market share; and pencil sharpeners account for nearly 75% of the domestic market. These figures reflect the industrial depth that the city has cultivated over time.(Image source: Ningbo Release · Jiang Xiaodong)Why Ningbo?Industrial Agglomeration Drives EfficiencyThe strength of Ningbo's stationery industry lies in its complete industrial chain and highly concentrated ecosystem. Over the years, the city has formed five major stationery industry clusters: Ninghai, Beilun, Haishu, Cixi, and Yuyao. With upstream and downstream enterprises highly concentrated, each cluster has a clear functional focus and complementary advantages, together forming a full industrial chain.Proximity translates into efficiency: with upstream and downstream companies based in the same city, communication costs are reduced, technical issues can be resolved promptly, product development cycles are significantly shortened, and enterprises can devote more energy to product quality and innovation.Today, Ningbo is home to a number of influential stationery brands, including Deli, Guangbo, Beifa, Kangda, Tianshi, Zanyang, Youhe, and Sailong, forming a powerful industrial cluster.(Image source: Deli Group)Standardization Paves the Way for "Made in Ningbo" to Go FurtherThe essential path from a "large and comprehensive" industry to a "strong and superior" one is standard-setting.As the "Capital of Stationery in China" and a globally significant stationery manufacturing base, Ningbo has long been committed to leading high-quality industry development through high standards. The city has established a standard-setting mechanism featuring "association coordination, leading enterprises taking the lead, and SMEs implementing," and has cumulatively participated in the formulation of 29 national standards for the stationery sector, of which it led 9. It has also driven the adoption of the first alliance standard of the Asia-Pacific Stationery Association Alliance.From "Functional" to "Aesthetic" to "Enjoyable"(2026 Ningbo Stationery Fair on-site)From the scholar's four treasures of ancient times to today's pencils and erasers, stationery serves not only as tools, but also as companions, emotional carriers, and social connectors. Seizing this trend, Ningbo's stationery companies have found a new direction for breakthrough.More and more local companies are integrating traditional culture, original design, and animation IP into their products, turning stationery into a medium for young people to express their aesthetics and emotions. As Lin Xiaofan, head of Guangbo Cultural & Creative, once noted in an interview: "What young people buy is not just stationery, but also an emotional identification with their beloved IPs."(Image source: Ningbo Huiling Crafts Co., Ltd. | Booth: H2-215)Stationery is becoming part of cultural consumption. And Ningbo is evolving from a traditional "stationery manufacturing capital" into an industrial cluster with greater innovation capacity, brand power, and cultural expression.(Image source: Beifa Group Co., Ltd. | Booth: H11-T01)Meanwhile, technology is entering the traditional stationery industry, transforming stationery from a mere writing tool into intelligent products. For example, Beifa Group has developed an AI translation pen capable of recognizing 142 languages, now sold in multiple overseas markets. Other AI-powered products include the "Little Cat Soft" emotional interaction device, the AI stress-relief translation stand, and the Beifa AI glasses.(2026 Ningbo Stationery Fair on-site)Today, Ningbo's stationery industry continues to move forward. Companies are growing, and new products, brands, and technologies are emerging. The industry needs exchanges, companies need cooperation, and manufacturing needs sustained connection with the global market.The "Capital of Stationery in China" extends an invitation to the world!March 25–27, 20272027 Ningbo International Stationery FairNingbo International Conference and Exhibition Center23 years dedicated to the industry,building an efficient platform for stationery trade.Pre-registration is now open → Register online for free entry before March 25, 2027. A RMB 50 admission fee will apply for on-site registration from March 25 onward.

Ningbo, August 12, 2026 – Today, the global automotive parts industry once again turned its eyes to Ningbo, China, as the CAPAFAIR 2026 Ningbo International Auto Parts Expo grandly opened at the Ningbo International Convention and Exhibition Center.The expo grandly opened, with visitors from around the world pouring into the exhibition halls to explore.At the Ningbo International Convention and Exhibition Center, the expo covers an area of 51,650 square meters, filling Halls 1–8 to capacity, with 2,066 participating companies – a record high in the event's history! The exhibition site was packed with crowds, with Chinese and international faces gathering together.High foot traffic, high-precision matchmaking, and high-efficiency business connections – ensuring that every exhibitor and buyer finds their visit truly worthwhile.As an export-oriented trade fair for automotive parts and the aftermarket, CAPAFAIR 2026 leverages Ningbo's strategic advantages as a "port connecting the world," its solid manufacturing base, and its mature foreign trade ecosystem. The expo effectively bridges domestic and international markets through a dual-circulation business model, attracting a large number of automotive parts buyers from across the globe.Despite the impact of Typhoon, which has left high-speed rail and flight services in some regions yet to resume, the expo has maintained its popularity on par with the previous edition. According to statistics, the number of professional visitors on the first day reached 18,289, roughly the same as the opening day of the last edition, with a higher proportion of trade professionals. Among them, 661 overseas buyers attended on Day 1, a significant increase in their share, and international visitors were visible throughout the venue.△The exhibition halls are filled with energy, with a lively buzz of negotiations and conversation, creating a vibrant and dynamic atmosphere.Domestic buyers showed great enthusiasm, with trade professionals from Zhejiang, Jiangsu, Fujian, Guangdong, Shanghai, Shandong, Anhui, and other provinces – including import/export companies, cross-border e-commerce platforms, and aftermarket distributors/wholesalers/dealers – arriving in droves. They actively engaged with exhibitors to explore industry trends and seek cooperation opportunities.Overseas buyers also responded enthusiastically. A total of 661 purchasers from over 100 countries and regions, including India, the UAE, Egypt, Yemen, Indonesia, Sri Lanka, Bangladesh, the Philippines, Nepal, Afghanistan, Malaysia, Saudi Arabia, Oman, Russia, Qatar, the United States, Uzbekistan, Thailand, Turkey, Australia, and more, toured the eight halls to engage in technical and commercial exchanges, further enhancing the expo's international reach.Jackie Anderson and Charles Anderson from Australia shared their thoughts: "The exhibition is enormous, with so many participating companies. That gives us more options to compare on-site and find the right partners. Offline exhibitions offer advantages that online sourcing simply cannot match – we can see the products first-hand, understand the craftsmanship, and communicate face-to-face with suppliers."Meanwhile, Rehman Habib from the UAE told us: "This is my first time attending the Ningbo Auto Parts Expo, and it's a very large-scale event. China's auto parts market is highly mature, which makes it very convenient and beneficial for international buyers like us."The eight fully booked halls bring together 2,066 quality exhibitors from across China, each presenting their flagship technologies and unique expertise with great sincerity. Walking through the eight halls, visitors are met with a palpable sense of innovation; you can't help but marvel at how vibrant and upward-moving the auto parts industry truly is!Prominent industry players – including Han's Laser, Phoenix Filter, eBay, Focus Technology, Xinyuan Chemical, Defu Steering, Digital Grand, Xintongshi, Shengliyang, Mingzhou, Tiancheng Seals, Tongchema, Yinlong, Ruifeng, Huaxin, Ousida, Aojiade, Zhongling, Hengdi, Xingjie, Jinyang, Ruidi, Hongwei, Tianchao, Zhenghong, Boye, Zhengpai Kedi, Ruisai, and many others – have gathered at this event, creating a brilliant constellation of industry leaders.More than 100,000 exhibits span the entire automotive parts value chain, covering components and assemblies, electrical and electronic systems, automotive accessories and tuning, new energy and lightweighting, maintenance and service equipment, and processing technologies and machinery – a comprehensive and impressive showcase.”A representative from a Shandong-based auto parts manufacturer commented: "This is my third time attending the Ningbo International Auto Parts Expo. There are noticeably more buyers than in previous years. This morning alone, we've exchanged contact information with quite a few potential clients, and things are looking good so far."As a major event for the auto parts sector, CAPAFAIR serves as a vital platform for trend exchange and resource sharing. A rich lineup of concurrent activities, focused on exploring strategies for overseas market expansion, drew large audiences and became a core highlight of the expo!The "Efficiently Building a Safe Cross-Border Supply Chain for Auto Parts Companies" forum addressed key topics including supply chain security, overseas compliance, and export certification, helping companies build safe, compliant, and sustainable cross-border supply chains. The "Automotive and Auto Parts Brand Globalization 2.0 – Global Automotive Supply Chain Restructuring and the Internationalization Path of Parts Companies" forum provided a strategic discussion and resource matching platform for parts manufacturers, enabling them to seize opportunities amid global supply chain realignment.Tomorrow (August 13), two more major forums will take place, continuing to unlock new industry trends and opportunities, helping auto parts companies break through development bottlenecks and capture global market dividends at full speed.CAPAFAIR 2026's powerful platform effect brings together the entire auto parts industry chain, helping companies secure supply, reduce costs, strengthen supply chains, and fill critical gaps – injecting strong momentum into the industry's high-quality development. With so much to see, this article can only cover so much – we invite you to explore more in person!The expo has only two days left! Ningbo International Convention and Exhibition Center (Halls 1–8, full venue) – we look forward to welcoming you!

Recently, the signing ceremony for major projects of Wenzhou, Zhejiang Province in the second quarter of 2026 was held. During the special session featuring landmark projects of cultural "new trio", two artificial intelligence projects settled in Wenzhou International Cloud Software Valley in Longwan District, filling key gaps along the digital cultural and creative industrial chain.As a pivotal hub for Wenzhou’s digital industry, Longwan has steadily consolidated its AI computing infrastructure, fostered local cultural and creative market players, and built a full-spectrum industrial cluster covering the entire chain of content creation and distribution. The two newly inked projects focus on two niche tracks: AI-powered cultural products going global and open-source AI game development. They will drive the local application of artificial intelligence from initial rollout toward efficient, practical iteration and upgrading.Scene of the signing ceremony for landmark projects of Wenzhou’s cultural "new trio".Photo by Liu WeiThe China (Wenzhou) AI Creative Trade Port is designed to build an all-in-one AI creation platform that delivers AI-assisted creation across the whole workflow, including script generation, video production, multilingual dubbing and subtitle translation. Meanwhile, a digital content asset trading platform will be established to provide end-to-end services: rights confirmation, copyright protection, global distribution, compliance-enabled overseas expansion, and monetization via transactions.The project landing stems from Longwan’s solid foundation in the cultural and creative sector. Relying on the Southern Zhejiang Base for AI Content Creation and Communication, the district now hosts 9 enterprises above designated size engaged in the cultural "new trio", with total revenue reaching nearly 2 billion yuan. "An industrial chain spanning content production to overseas communication is rapidly taking shape in Longwan. The launch of the Creative Trade Port precisely plugs the critical link of global distribution and commercial monetization," an official from Longwan District noted.The second signed initiative is the Open-Source AI Game Creation & Digital Content Industry Platform. It plans to develop DSGO, an open-source collaborative platform for AI game development and content distribution. Supporting facilities encompass three centers: R&D for the DoraSSR open-source game engine, AI model and computing power scheduling, and digital game content production and operation. Two supporting systems will also be constructed: an ecosystem for developers and creators, alongside a framework for AI game content safety and copyright management. The project lead is a post-2000 entrepreneur from the OPC community, vividly demonstrating the district’s robust sci-tech ecosystem capable of nurturing and accommodating young innovation teams.The themed event for Wenzhou to build an AI & OPC innovation hub kicked off in Longwan District on July 25.(Photo provided by the Publicity Department of Longwan District Party Committee, Wenzhou)The simultaneous settlement of the two projects is no coincidence; it marks a phased achievement of Longwan’s ongoing efforts to cultivate a sound AI industrial ecosystem. The district has hosted multiple AI-themed events recently, attracting sci-tech talents and enterprises from home and abroad, with over 20 sci-tech entities having settled here in succession. Additionally, the district has rolled out the comprehensive industrial policy package AI Haven 18 Articles tailored for the AI sector, covering the full lifecycle of enterprises to continuously optimize the business environment for the digital cultural and creative industry.Computing power underpins the development of the digital cultural and creative industry. At present, Longwan is home to more than 3,000 digital economy enterprises. Industrial statistics show that from January to May 2026, revenue from the district’s core artificial intelligence industry hit 1.69 billion yuan, surging 48.1% year-on-year. The coordinated advancement of computing resources, industrial platforms and favorable policies keeps unlocking the growth potential of the digital cultural and creative sector.Dedaration: Some texts and images in this article are sourced from enterprises and online platforms. lf copyright issues are involved please contact us to delete.