From its debut in 2004 to becoming an industry benchmark in 2025, the 22-year journey of the Ningbo International Stationery Fair carries countless warm stories of mutual commitment. Some exhibitors started from a small booth and have now grown into industry leaders; others focused deeply on niche fields, earning the market’s trust through a decade of dedication.Time forges trust; companionship witnesses growth. These “old friends” who have walked with us for ten-plus years have made the Ningbo International Stationery Fair their annual “spring appointment.” They are no longer just exhibitors,they are true partners who grow with the fair and contribute to each other’s success.Company Name: Cixi Superstrong Stationery Manufacture Co., Ltd.Booth Number: H1-421Cixi Xiubisizhuang Stationery Manufacturing Co., Ltd., formerly known as Qiangyu Micro Culture Products Factory, has nearly 20 years of experience in stationery R&D and production. It is a group member of the China Pen-Making Association and an executive committee member of the Ningbo Stationery Industry Association. The company is ISO9001 certified, and its products comply with EU EN-71 and U.S. ASTM/D4236 standards.  Its brand “Superior” is the designated art material supplier for the Xu Beihong Art Center in Shanghai, focusing on markers, watercolor paints, fineliner pens, outlining pens, and other art tools for both students and professionals.  The company is committed to developing its own products and owns 18 patents. It actively promotes brand building and has established 200 distributor channels nationwide, allowing art lovers across China to experience Superior’s art supplies.Company Name: Zhejiang Hongxing Stationery Co., Ltd.Booth Number: H8-501 Founded in 2000, Hongxing Stationery is the largest manufacturer and supplier of softened wood pencils in China, dedicated to producing pencils with better quality and improved user experience.  Located in Qingyuan County—China’s pencil production base—the company operates a 120,000 m² manufacturing facility with over 500 fully automated production lines, producing up to 3 billion pencils annually. After 22 years of refinement, it has become an industry leader with production scale at the forefront of China’s pencil industry.  The company holds 68 national patents, including 7 invention patents, 22 utility models, and 39 design patents. Several patented products and technologies have led revolutionary breakthroughs in the pencil industry. It has led or participated in six standard-setting projects, including two national standards, two “Zhejiang Manufacturing” standards, and two industry standards.Company Name: Zhejiang Jiuling Brush Co., Ltd.Booth Number: H5-519Founded in 1999, Zhejiang Jiuling Brush Co., Ltd. integrates production, supply, and R&D, specializing in mid- to high-end pencil series products. It owns brands such as Feiyan, Young School, Neoni, and Kuzi.  Located in the Zhukou Industrial Zone of Qingyuan County—known as China’s “No.1 Ecological County”—the company is one of the earliest in the region to develop, produce, and sell pencils. Its production and sales volume have always ranked among the top in the county.  With a factory area of 35,000 m² and an annual output value of 150 million RMB, Jiuling is one of the top ten enterprises in Qingyuan County. It has received honors such as “Zhejiang Agricultural Product Demonstration Enterprise,” “Zhejiang Technology-Based SME,” “AAA Credit Enterprise,” and “Lishui High-Tech Enterprise.”  The company has obtained ISO9001 certification, ISO22716 certification, and GMPC certification.Company Name: Cixi Maoye Pen Making Co., Ltd.Booth Number: H8-418Founded in 2003 and located in Ningbo on the coast of the East China Sea, Cixi Maoye Pen-Making Co., Ltd. has grown into a professional manufacturer integrating production and sales. The company mainly produces twist-free bullet pencils, gel pens, crayons, ballpoint pens, markers, highlighters, and various other stationery items.  The company upholds the principles of “quality for survival, management for efficiency, and integrity for customers,” gaining strong support and trust from domestic and overseas clients.  With a daily output of over 50,000 units, the factory can handle orders ranging from thousands to several million pens. With proprietary patents and self-developed products, its designs are innovative and its production capacity stable, supporting various OEM and ODM orders.Company Name: WenZhou Sinelabel Stationery Co.,Ltd.Booth Number: H8-729Wenzhou Xinlibao Stationery Co., Ltd. specializes in exporting stationery labels and cartoon sticker series. It has professional technicians, advanced production processes, and a rigorous and efficient quality management system.  The company holds import/export rights and has passed audits for Disney, ISO9001, Sedex social responsibility, FSC certification, as well as ASTM (U.S.) and EN71 (EU) product certifications. Company Name: Zhejiang Jiafeng Stationery Co., Ltd.Booth Number: H3-529Headquartered in the historic coastal town of Jinxing, Wenzhou, Zhejiang Jiafeng Cultural Products Co., Ltd. occupies 30,000 m² and operates branch factories in Shanghai and Siping (Jilin Province), covering over 40,000 m².  In 1995, it was recognized as one of China’s 500 largest private enterprises by the State Administration for Industry and Commerce. In 1999, it was granted import/export rights by the Ministry of Foreign Trade.  The company holds multiple patents and is certified by ISO9001, BV (France), and BSCI.  It specializes in tinplate packaging products, including mooncake tins, tea tins, stationery tins, colored pencil tins, card tins, and more.  With integrated services covering design, printing, mold development, can-making, and logistics, the company operates 2 Fuji tin-printing lines, 1 Fuji coating line, over 30 automated production lines, and more than 50 manual/semi-automatic lines. Over 33 years, it has developed more than 3,000 molds, with a monthly output of over 10 million cans.Company Name: Yiwu Choucheng Zongfan Pen FactoryBooth Number: H1-321Yiwu Choucheng Zongfan Pen Factory has specialized in pen research and manufacturing since 1999. With 26 years of production experience, it has expanded into R&D, production and sales, owning the brands “Zhongfan” and “SOFUN.”  The company has created many patented products and bestsellers, earning widespread recognition in the creative stationery industry.  The company is constantly imitated, but never surpassed, with over 100 patented products, the company continues to innovate and lead market trends.Company Name: Yiwu Lexuan Stationery Co., Ltd.Booth Number: H1-331Yiwu Lexuan Stationery Co., Ltd. specializes in gel pens, pen tips, water-based pens, rulers, and office stationery, supported by a complete and scientific quality management system.  The company owns the “Lexuan” trademark, 27 patents, and 34 copyrights. Signature products include the “Garbage-Sorting Pen,” “Subject Series Pen,” and the patented “Double-Button Mechanism Press Pen.”  In 2023, its gel pens passed quality supervision tests, and cultural-creative pen products accounted for more than 50% of its shipments. Nearly 10% of employees are part of the R&D team, with an annual investment of over 2 million RMB developing 30–50 new products each year.Company Name: Yiwu Zhangluo Stationery Co., Ltd.Booth Number: H7-721Yiwu Zhangluo Paper Products Co., Ltd. specializes in plush notebooks, PU notebooks, sequin notebooks, hardcover spiral notebooks, folders, classmate books, calendars, hanging calendars, and gift boxes.  Its products not only meet diverse market needs but also stand out with unique design styles and excellent craftsmanship, gaining strong customer approval worldwide.  The company has passed FSC and BSCI audits, demonstrating compliance with international environmental and social responsibility standards.  With professional design capability, advanced production equipment, and scientific management, the company guarantees “reliable quality, reasonable prices, and on-time delivery.”Company Name: Yiwu Hualu Packing Co., Ltd.Booth Number: H7-722Located in Jinhua—the fourth-largest metropolitan area in Zhejiang—Yiwu Hualu Packaging Co., Ltd. specializes in paper products such as paper bags, gift boxes, paper cards, notebooks, and greeting cards.  Its products are diverse, well-crafted, and trendy, and are exported to European countries including France, the UK, and Germany.  The company operates a full set of advanced packaging equipment, including imported four-color printers, Canon proofing machines, automatic cutting machines, die-cutting machines, laminators, mounting machines, gluing machines, V-groove machines, and forming machines, supporting a monthly production capacity of over 1.2 million units.In the spring of 2026, these old friends will once again arrive as promised, bringing confidence built over time, love for the industry, and more than a decade of shared commitment with the fair. They will continue writing a story of shared prosperity for the stationery industry together.

Recently, at Yiwu International Trade Market in Zhejiang, a new batch of smart “gadgets” equipped with cutting-edge technology has attracted the attention of many foreign buyers.The cute doll with big round eyes in front of us is an interactive smart companion toy. It not only supports multilingual interaction, but can also accurately recognize the user’s tone and respond to complex questions. Ilol, a buyer from Türkiye who is visiting China for the first time, was fascinated by this smart toy. He immediately purchased one as a sample to bring home and evaluate market potential.In fact, the toy that Ilol fell in love with was originally an ordinary plush doll. After continuous version upgrades, it not only became more adorable in appearance, but was also embedded with a large language model and emotional recognition features. It has evolved from a simple “plush toy” into an intelligent “emotional companion,” and is now popular in global markets.In recent years, many traditional Chinese commodities have undergone intelligent upgrades. Many seemingly ordinary “small items” actually contain sophisticated smart design inside, drawing strong interest from international buyers. A ring that looks completely ordinary, for example, integrates full smartwatch functions and can monitor health data in real time—earning a large number of overseas orders.Wang Xingguo, Operator at Yiwu Global Digital Trade Center, said:“Our sales this year will reach 100 million USD — five times that of last year. Next year, we expect two- to three-fold growth.”According to China Customs, in the first three quarters of this year, China exported over 50 billion yuan worth of holiday products, dolls, and animal-shaped toys to more than 200 countries and regions worldwide. Many of these smart Chinese trendy products have become overseas hits. Last month, Yiwu opened its 6th-generation market — the Global Digital Trade Center. The wide array of smart products covers various sectors including home living, entertainment, and health monitoring, attracting buyers from all over the world.Declaration: This article comes from CCTV Finance. If copyright issues are involved, please contact us to delete.

When the stationery industry meets the wave of AI technology, when the concept of environmental protection is deeply integrated into product innovation, and when the pattern of cross-border trade embraces new changes, an in-depth and valuable industry dialogue can not only unlock trend insights but also connect cooperation opportunities across the entire industry chain.The recruitment for cooperation in concurrent events of the Ningbo International Stationery Fair 2026 is now officially open. We sincerely invite outstanding enterprises, innovative brands, industry associations and chambers of commerce, government agencies, research institutions, buyers, distributors, key opinion leaders (KOLs), and industry influencers to join hands as co-creators of the concurrent event matrix. The concurrent events will revolve around stationery and related industries, with no restrictions on scale, theme, or participants. Whether it’s a themed forum, summit, launch event, seminar, or competition, all are welcome to co-create together.As a benchmark exhibition deeply rooted in the stationery industry for over 20 years, the Ningbo International Stationery Fair has long transcended its original identity as merely a “trade procurement” event. It has become the core platform for information exchange, resource matching, and idea exchange across the entire stationery industry chain. In past exhibitions, from “New Trends in Stationery Design from an Italian Perspective” to the “China Stationery Brand Global Expansion Summit,” and even digital opportunity sharing sessions led by e-commerce giants, every topic-driven activity attracted thousands of professional visitors eager to participate.Ningbo International Stationery Fair 2026 will further upgrade its collaborative model for concurrent events, transforming planning participants from “sharers” to “co-creators.” Together, they will define discussion topics, design interactive sessions, and focus on the core issues that matter most to the industry, creating a truly engaging platform for deep professional exchange.What types and directions of events are worth exploring?We look forward to hearing your voice.This year’s concurrent events are not limited by form — the key is to extend the exhibition’s value and enhance interactive experiences. In line with global stationery industry trends and market needs, the 2026 Ningbo International Stationery Fair will prioritize collaboration in the following formats and directions while also welcoming customized proposals from enterprises:Thematic Forums / SeminarsFocusing on industry trends, technological innovation, or policy interpretation, these sessions may invite stationery experts and executives from leading enterprises for keynote speeches, panel discussions, or closed-door meetings. Topics include AI-enabled stationery R&D, large-scale application of eco-friendly materials, cross-border stationery trade compliance, and Gen Z’s “healing stationery” consumption trends — tailored to different levels of professional exchange.Product Launches / New Product Presentations Providing a stage for exhibitors to unveil new products through live demonstrations, in-depth explanations of key technologies, and hands-on audience experiences to quickly connect with distributors and buyers, turning innovation into orders on-site.Competitions / Awards Selection EventsCustom-designed contests or evaluations highlighting the unique characteristics of the stationery industry — such as creative design competitions, skill challenges, or outstanding new product awards — leveraging the exhibition’s popularity to amplify influence.Live Streaming / Interactive ExperiencesBased on product features, exhibitors can organize DIY workshops (e.g., handmade notebook crafting, custom stamp carving, personalized canvas bag painting), combined with social media sharing, check-ins, and prize draws. Leading industry influencers and KOLs may also host live sessions during the fair, covering topics such as “Immersive Booth Tours,” “In-depth Product Reviews,” “New Product Reveals,” and “Exhibition Tips.” The organizer will select high-value, high-potential content for official promotion through the “Concurrent Events” list.Training / Certification Programs Short-term training sessions may be held in partnership with accredited institutions, providing certifications to enhance professional skills. These can cover topics such as compliance requirements in different markets (e.g., environmental and safety standards), strategies for integrating cross-border e-commerce (Amazon, AliExpress) with offline distribution, and practical approaches to overcoming trade barriers in overseas markets.How to Join the Concurrent Event Collaboration?We look forward to your participation.Enterprises interested in cooperation should propose their event topic, content outline, preferred time, and duration, and send them via email to plan@exponingbo.com. Please include contact details in your message, or add the Whatsapp contact below with the note “Concurrent Event Cooperation,” and our staff will reach out to coordinate further.Whatsapp Contact for Concurrent Event ConsultationThe application deadline for concurrent event cooperation is January 25, 2026. Once the organizer receives your proposal, they will communicate with you to refine event details and, upon confirmation, begin publicity and preparation immediately.For events that achieve outstanding on-site results and strong audience engagement, the organizer will offer extended promotional opportunities such as official website ads, exposure across WeChat, video platforms, Douyin, and Xiaohongshu — helping high-quality content maintain long-term industry influence.Over the past 22 years, we’ve witnessed countless companies grow through the exchange of ideas. In 2026, we look forward to your participation — where every valuable perspective can take root, and every meaningful discussion can inject new energy into the industry’s future.

In the context of the integrated development of the digital economy and cultural consumption, toys are no longer exclusive to children—they have gradually become a carrier of emotional consumption across multiple age groups.Trend toys represented by Labubu are gaining fans worldwide. From blind-box collecting to cross‑industry IP collaborations, trend toys attract enthusiasts with unique designs and social attributes. Data shows that among the top five toy categories by transaction share are trend blind boxes, plush dolls, and cartoon merchandise.The development of AI technology has brought innovative changes to toy product forms. Toys are no longer static companions but interactive communication devices. Q&A encyclopedias, story playback, talking books… AI toys can achieve intelligent interaction and provide personalized experiences through deep learning, language processing, emotion computing, and other technologies. Data shows that the transaction growth rate of AI toys has increased more than tenfold recently. Children's drones, smart dolls, and other toys are also popular among consumers.As new toy products and new business models continue to emerge, new requirements are also being placed on industry development. Trend toys are not merely goods—they are a lifestyle for young consumers to express their attitudes. The design, production, and marketing of related toy products must better meet consumers’ emotional needs for individuality. Efforts should be made to improve product quality and cultural value to avoid homogeneous products flooding the market. Through integration with the cultural and tourism industries, the IP value chain of trend toys can be extended by creating theme parks, restaurants, markets, and more to expand consumption scenarios. Meanwhile, it is necessary to protect innovation achievements and improve the intellectual property protection system.Given the application of new technologies such as AI, while embracing innovation, safety supervision must also be strengthened. For toys designed for minors in particular, the reliability of AI‑generated content must be ensured. During data collection and processing, user privacy must be protected from leakage. In addition to producing AI toys, relevant manufacturers should extend service chains by ensuring continuous system updates and iterations, thereby enhancing consumer stickiness and increasing product added value.Declaration: This article comes from Economic Daily.If copyright issues are involved, please contact us to delete.

At around 5 p.m. on November 3, with less than an hour left before closing, numerous overseas buyers were still lingering at the booth of Wenzhou Kaiwen Stationery Manufacturing Co., Ltd., making the large special-designed booth feel somewhat crowded.As a stationery company that has grown together with the Canton Fair for over 20 years, Wenzhou Kaiwen has gradually stepped onto the world stage from “China’s No.1 Trade Fair.” Its sales network now spans the globe, and its signature watercolor pens boast an annual sales volume of more than 800 million units.How can a single watercolor pen enhance the reputation of “Made in China”? Huang Kailun, deputy general manager of the company, revealed the answer: “Since our establishment, we have benchmarked against international standards. Driven by new quality productive forces, we continue to strengthen R&D and improve product quality.” He provided an example: “In the past, certain additives used in ink production were not environmentally friendly. So we innovatively developed a new formula, replacing them with harmless components. This has won recognition from many domestic and overseas clients.”Huang also mentioned that, to better meet the needs of different overseas markets, the company has developed a number of customized products. For example, in high-altitude countries such as Peru, watercolor pens tend to leak ink due to air pressure differences. To address this, the R&D team tackled technical challenges and significantly improved the pens’ airtightness, enabling them to perform better in these geographic and climatic conditions.“Rooted in the present and looking toward the future, we will continue to uphold our brand, empower our team, develop new products, explore new markets, and pursue sustainable development.” Huang spoke with firm confidence regarding future goals.While watercolor pens stride confidently into global markets and paint visions of a bright future, notebooks and office books also faithfully chronicle the remarkable journey of China’s stationery industry as it expands overseas and contributes to building a strong trading nation.“Our company was founded in 1995, and this year marks its 30th anniversary,” said Jia Weihao, general manager of Zhejiang Deli Jia Stationery Co., Ltd. The company specializes in producing various office notebooks, student notebooks, and wooden stationery. With the help of the Canton Fair, it has gradually expanded into international markets, exporting to over 60 countries and regions. Since the start of Phase III of this Canton Fair, the company has received numerous overseas buyers—meeting long-term partners face-to-face and welcoming many new clients drawn by its growing reputation.Currently, green transformation is a major global trend and a key driver of economic growth. Against this backdrop, developing green trade has become an important initiative for China to upgrade its trade structure, achieve carbon peak and carbon neutrality goals, and accelerate the building of a strong trading nation. Jia believes that the company’s practical exploration in green manufacturing has enabled it to thrive amid fierce international competition.“To comply with internationally recognized green standards, the company has obtained FSC forest certification, the EU Deforestation Regulation certification, and more. To meet the global demand for eco-friendly products, we use recyclable paper as raw materials. To strengthen carbon management, we are increasing the use of clean, green energy…” Jia proudly listed the company’s recent achievements in the field of green trade.Innovation in China’s stationery industry is not limited to watercolor pens and notebooks—rather, it permeates a rich and diverse product ecosystem. Inside the expansive Canton Fair exhibition halls, a dazzling array of stationery products is helping write a new chapter for Chinese stationery as it expands overseas.Approaching 6 p.m., as the closing music played, several overseas buyers engaged in discussions at the booth of Shantou Yuansheng Industrial Co., Ltd. reluctantly left their contact information and arranged their next step—a factory visit.The company’s principal, Zhou Hangyuan, explained that it is an office supplies manufacturer integrating product R&D, production, sales, and service, specializing in file cabinets, document racks, folders, and other office items. Its products are mainly marketed in Europe, South America, Southeast Asia, and the Middle East—over 30 countries and regions.Asked how a simple folder could achieve such extensive overseas market penetration, Zhou, a long-time Canton Fair participant, explained that the company’s experience attending more than 40 sessions of the fair has taught them which products fit which markets. Their R&D team develops products tailored to the consumption habits and aesthetic preferences of each market, increasing product value through localization.“Innovation is crucial. Only through innovation can we create more added value and help companies stand out amid intense global competition.” Zhou’s heartfelt remarks reveal not only the company’s survival strategy but also the broader answer to how China’s stationery industry continues to gain global market share—an answer demonstrated vividly by the innovative, forward-moving companies across the Canton Fair exhibition halls.Declaration: This article comes from the International Business Daily.If copyright issues are involved, please contact us to delete.

Today, artificial intelligence is booming worldwide. How can traditional industries catch the fast train of AI development? Beifa Group, which has been deeply involved in China’s stationery industry for more than 30 years, has provided a perfect answer. At the third phase of the 138th Canton Fair on October 31, domestic and overseas buyers saw a series of new products from Beifa: a 55-inch AI digital human offering smooth multilingual reception, hidden translation earbuds achieving “speak-to-translate,” and magnetic translation devices capable of effortlessly converting 138 languages… As a leading enterprise in China’s export-oriented stationery industry, Beifa is actively expanding into new tracks through cross-sector innovation. Its “AI+” exhibition area covers both intelligent products such as AI translation devices and creative cultural items and eco-friendly stationery, making waves with a combination of “intelligence” and “innovation.”Walking into Beifa’s booth, more than 4,000 SKUs are displayed, most of which are “AI+” products. “Look, this is a portable mobile translation device. I just attach it to the back of my phone, pair it with our app, and it can handle translations for various scenarios,” said Sun Xia, Director of Smart Products. This trendy device can perform real-time translation across 138 languages and accurately translate trade terms such as “FOB,” addressing key communication challenges in international business. “With this translator, any language I need takes just one second,” a Jordanian buyer said excitedly. “It’s unbelievable! I tried it three or four times—zero errors. It’s perfect. I really love it!”In addition, unlike general AI glasses on the market that bundle functions such as photography, navigation, and social interaction, Beifa went in the opposite direction—boldly removing “non-essential functions” to reduce costs. The professional AI translation glasses launched at the exhibition, priced under 1,000 RMB, attracted strong interest from overseas buyers.Beyond physical products, the highlight of Beifa’s booth this year was the debut of its AI interactive digital human. According to the company, this product integrates advanced technologies such as natural language processing and machine learning, enabling multilingual dialogue, product demonstrations, and booth guidance. Its smooth interactive experience drew long queues of visitors.“At present, our AI development is still at the stage of tool-based applications. In the future, by deepening scenario-based services, we aim to build four major scenario matrices: AI communication, AI wellness, AI cultural creativity, and AI emotional interaction. We will create an open AI ecosystem with enhanced emotional value and achieve multi-device interconnectivity, making Beifa Smart Products an indispensable intelligent companion for users,” said Qiu Zhiming, Chairman of Beifa Group, at the exhibition.Declaration: This article comes from Economic Daily.If copyright issues are involved, please contact us to delete.

With more than half a year to go before the 2026 FIFA World Cup in the U.S., Canada, and Mexico, Yiwu, Zhejiang—known as the “world’s supermarket”—has already entered the World Cup economic fast track. Merchants are busy preparing for the global event.“Sports events, especially large-scale international ones, mean opportunities with almost no risk for us,” said one trader.Argentina’s sky blue, Canada’s maple red, and Brazil’s forest green have been turned into flags, fan apparel, scarves, and trophies. Walking through Yiwu International Trade City’s sports goods section, the World Cup atmosphere is increasingly vibrant.Although the World Cup is still nine months away, Yiwu’s sports goods exports have already “kicked off.” Lin Daolai, a sports wristband seller, is busy sending sample photos to clients. During the 2024 Paris Olympics, he received an order for one million official wristbands, which significantly expanded his business circle. Now, he has already secured several orders for the 2026 World Cup.Recently, Lin has also been developing new World Cup-themed products to offer more options for clients.Another sports goods manufacturer, Shang Yabing, is rushing to produce samples of cheering towels customized for the upcoming World Cup. “This order includes nearly one million towels,” he told reporters. “If cooperation is confirmed, our factory will dedicate the next four months entirely to producing these cheering products.”For many Yiwu sports goods merchants, aligning with major event cycles is a key business strategy. Product diversification is another secret to their success. In one shop, sports goods are creatively combined with different materials to expand their range of applications.Yiwu International Trade City merchant Yang Hang said, “Whenever the World Cup approaches, our orders increase by about 50% compared with normal times. Our early products were mainly basic sports goods like balls, but now we also develop themed products for major foreign holidays such as Halloween and Christmas.”Not only merchants but also logistics companies in Yiwu Port are seeing growth. Logistics manager Zeng Xibao said his company’s shipment volume of sports goods has increased significantly this year, and preparations are underway for next year’s World Cup orders.Zhejiang Yiwu Logistics Company Manager Zeng Xibao: “From late September until now, we’ve been continuously shipping sports goods—mainly footballs and national flags. Orders for single categories of sports goods have risen by over 30%. For global events, logistics preparations usually start more than six months in advance. Next year, our warehouse capacity will need to increase by at least 50%.”CCTV correspondent Le Rongrong reported: “The event-driven economy is like a match that ignites Yiwu’s sports goods industry chain. With flexible supply chains and diversified layouts, Yiwu merchants are seizing the opportunity.”Latest data shows that in the first three quarters of this year, Yiwu’s exports of sports goods reached RMB 8.955 billion, up 20.5% year-on-year. Despite global economic fluctuations, Yiwu’s sports goods exports continue to grow, demonstrating remarkable resilience.Declaration: This article comes from CCTV Finance.If copyright issues are involved, please contact us to delete.

From 2004 to 2025, the Ningbo International Stationery Fair has journeyed through 22 years. Over time, it has not only built a solid reputation as an industry-leading event but has also gathered a group of long-standing partners.Some of them have accompanied the fair since its very beginning—22 years without ever missing an edition; others have been deeply engaged in the stationery industry for more than a decade, growing from rising newcomers to recognized industry leaders.These exhibitors who have been with us for over ten years are not only witnesses to the fair’s growth but also active contributors to the industry’s development.With their commitment to quality and dedication to innovation, they continue to bring excitement to the Ningbo International Stationery Fair—whether through upgraded classic products, groundbreaking technologies, or trend-leading cultural and creative items.1Beifa Group Co., Ltd.Booth No.: H11-T01 Founded in 1994, Beifa Group currently owns three industrial parks located in Ningbo (Zhejiang), Chuzhou (Anhui), and Hanoi (Vietnam), with nearly 1,800 employees.It is recognized as a National Manufacturing Champion and a selected enterprise under the Xinhua News Agency’s National Brand Project. Beifa was also an officially licensed stationery manufacturer for the 2008 Olympic Games and the 2022 Winter Olympics.“One Pen” — With the spirit of craftsmanship, Beifa answered the Premier’s “ballpoint pen tip question” by leading a key national research project that solved a long-standing “bottleneck problem” in China’s stationery manufacturing. The company now occupies 16.5% of China’s pen export market share.“One Chain” — By driving collaboration among thousands of upstream and downstream partners in the stationery and cultural-creative industries, Beifa promotes shared growth and global expansion. Its products reach 1.5 billion consumers worldwide, and the company has been recognized as a National Model for Service-Oriented Manufacturing.“One Platform” — The Group is now focused on building a global brand marketing network and a China Brand Supply Chain Center, linking China’s supply chain advantages directly to international markets and retailers to better serve global brand users. 2Ningbo Taiyu Stationery Co., Ltd.Booth No.: H8-823 Ningbo Taiyu Stationery Co., Ltd. is an integrated enterprise combining industry and trade, dedicated to producing gel pens, mechanical pencils, various types of markers, and fluorescent watercolor painting supplies.With stable injection molding technology, strict quality management, and an excellent R&D team, the company has become a diversified large-scale manufacturer of writing and drawing stationery in China—integrating both production and trade.Focusing on high-end and premium markets, Taiyu can produce 150,000 pens per day. Its products are mainly exported to the United States, Germany, Japan, Spain, Italy, the United Kingdom, South Korea, Australia, and Canada, among dozens of other countries. Its clients span across industrial, educational, medical, and government procurement sectors. 3Jiangsu Xuetai Printing Co., Ltd.Booth No.: H5-815 Founded in 2004, Jiangsu Xuetai Printing Co., Ltd. specializes in producing heat transfer printing films.The company has obtained certifications for ISO9001 Quality Management, ISO14001 Environmental Management, ISO45001 Occupational Health and Safety, GB/T29490 Intellectual Property Management, and Safety Production Level 2 Standardization.It has been successively ranked third, fourth, fifth, and sixth among the “Top 10 Supporting Enterprises in China’s Pen Industry,” and has received honors such as “Outstanding Enterprise in China’s Light Industry” and “Advanced Member of the China Pen Industry Association.”For more than a decade, Xuetai has adhered to the business philosophy of “Quality with Heart, Service with Sincerity.” The company continuously adopts advanced foreign technologies, introduces cutting-edge production equipment, and recruits top technical talents from Xi’an Jiaotong University and Hefei University of Technology.Through constant innovation and improvement based on customer needs, Xuetai has expanded from producing standard transfer films to offering a full range of stationery transfer films.Today, the company cooperates with over 1,100 stationery enterprises, producing more than 16 million heat transfer films per day and over 5 billion sheets per year—a total length that could circle the Earth 12.5 times. 4Zhejiang Golden Monkey Stationery Co., Ltd.Booth No.: H7-925 Zhejiang Golden Monkey Stationery Co., Ltd. is a professional stationery manufacturer with over 20 years of history and more than 500 employees.The company has a professional team for product design, mold development, and R&D, as well as advanced testing equipment and skilled technicians to ensure excellent product quality.In recent years, the company has successively developed a wide range of products, including drawing rulers, teaching rulers, templates, solid glue, liquid glue, various pencils, erasers, coloring and painting materials, modeling clay, paints, utility knives, stamp pads, compasses, and office stationery series.Golden Monkey led the drafting of industry standards for “Painting and Mixing Tools” and “Carbon Paper” under the Ministry of Light Industry, and also participated in the formulation of national safety standards for student supplies, as well as multiple industry standards for office glue, pushpins, and book covers.In 2015, the company was listed among the Top 100 Enterprises in China’s Light Industry and was recognized by the China Stationery and Sporting Goods Association as a Demonstration Manufacturer in China’s Stationery and Drawing Instrument Industry. 5Suzhou Xiongying Ink New Material Co., Ltd.Booth No.: H8-529 Suzhou Xiongying Pen Ink New Material Co., Ltd. employs the world’s most advanced production equipment and selects raw materials that meet international standards.With the aid of high-end analytical instruments, the company is dedicated to producing various writing inks and premium nano pigment pastes.Since its establishment in 1983, Xiongying has adhered to its principles of technological leadership and integrity-based business operations.Through continuous adoption of new processes, technologies, and product development, the company has become widely favored for its comprehensive product range, superior quality, unique formulations, affordable prices, and efficient service. 6Zhejiang Qingyuan Oudi Industrial Co., Ltd.Booth No.: H5-819 Zhejiang Oudi Import and Export Co., Ltd. is a comprehensive industrial and trading enterprise with import and export rights, integrating R&D, production, sales, and trade.The company’s headquarters is located in the picturesque Huangtian Industrial Zone, Qingyuan County, Zhejiang Province.With an annual turnover of 100 million RMB and a production capacity of 1 million units per day, Oudi has obtained BSCI, SEDEX 4P, FSC, and ISO9001 certifications.Its products comply with EU EN71-1.2.3.9, U.S. ASTM, and REACH regulations and hold the Stationery Product Qualification Certificate issued by Zhejiang Provincial Bureau of Quality and Technical Supervision.The company’s products are exported year-round to Europe, the United States, the Middle East, Southeast Asia, Africa, and other regions.Oudi is also a direct supplier to global buyers such as UNICEF, Walmart, OFFICE DEPOT, OFFICEMAX, DERWENT, Japan’s DAISO, TCHIBO, and ACCO (brand: DERWENT). 7Ningbo Haoyue Stationery Co., Ltd.Booth No.: H1-321 Ningbo Haoyue Stationery Co., Ltd. integrates creative value and manufacturing advantages.Evolving from Cixi Guanhaiwei Haoyue Pen Factory, the company achieved rapid growth over the past decade, reaching offline sales of 250 million RMB in 2020—the same year it was renamed to Ningbo Haoyue Stationery Co., Ltd.Under its two main brands, “Most Trendy Stationery” and “Haoyue Stationery,” the company focuses on providing comfortable, fun, eco-friendly, and affordable stationery products that enhance the user experience and inspire creativity.Its product range covers a wide variety of writing instruments, including gel pens, highlighters, glitter pens, pastel pens, markers, permanent markers, and whiteboard pens. 8Tonglu Maker Stationery Co., Ltd.Booth No.: H7-625 Founded in 2005, Tonglu Meike Stationery Co., Ltd. is a professional manufacturer of gel pens, ballpoint pens, and gel ink refills.Located in Tonglu County, famously known as China’s “Hometown of Pen-Making”, the company employs around 200 people and operates several modern production lines featuring advanced technologies.Integrating design, R&D, production, and sales, Meike has built a solid reputation through years of dedication.Its products are exported to Europe, America, Latin America, Southeast Asia, Hong Kong, and Taiwan, earning recognition from customers worldwide. 9Jiangsu Dehuang Stationery Co., Ltd.Booth No.: H5-725 Founded in 1994 and relocated to Gaoyou City, Jiangsu Province in 2008, Jiangsu Dehuang Stationery Co., Ltd. covers an area of 15,000 square meters.It is a specialized manufacturer of correction pens, stickers, crayons, and correction tapes, certified under ISO9001:2008.The company owns brands such as DHA and Dehuang, and employs 150 staff members across design, production, and trade departments, supported by advanced equipment and large-scale manufacturing capacity.Its products are exported to Japan, South Korea, Indonesia, Europe, and the United States, and have passed CE, MSDS, REACH, LHAMA, and FSC tests.Dehuang provides OEM services for many well-known global brands and markets. 10Ningbo Eastsun Paper Products Co., Ltd.Booth No.: H5-A10 Founded in 2007, Ningbo Yisen Paper Products Co., Ltd. is located in the Zhangqi Industrial Zone of Cixi City, offering a beautiful environment and convenient transportation.The company specializes in the design, R&D, production, sales, and service of paper packaging and display products.With a young and dynamic team, Yisen serves more than 2,000 global clients, providing a wide range of products including cartons, courier boxes, color boxes, gift boxes, display boxes, stands, and creative paper items.Yisen is a certified supplier to nearly 10 global retail chains, including Walmart, Disney, Tesco, Carrefour, Target, Lowe’s, Kmart, Amazon, THD, and ICS.The company provides high-quality services worldwide, maintaining strict product quality control under ISO9001 and GMI certification standards. From March 25 to 27, 2026, the Ningbo International Stationery Fair 2026 will arrive as scheduled.We look forward to reuniting with these “old friends” once again.More exhibitor information will continue to be updated on the official WeChat account of the Ningbo Stationery Fair — stay tuned!

In the 2025 consumer market, AI toys are reshaping the industry landscape at an astonishing pace. They have become a new consumption hotspot across all age groups and are ushering in a “golden era” for the AI toy sector. Products that satisfy children’s dual needs for education and entertainment, emotional companion collectibles favored by Generation Z, and memory-assistant devices serving older adults—powered by multimodal interaction and affective computing—are breaking the traditional boundaries of toy usage and laying a solid product and technology foundation for this new era.Since the start of this year, Securities Daily reporters have frequently encountered AI toys in supermarkets, retail outlets and at industry conferences. These devices, resembling “tech sprites,” not only engage children in lively conversations and tell stories vividly, but also possess powerful memory capabilities—accurately remembering a speaker’s voice and preferences and transforming into thoughtful intelligent companions. Today, they have firmly claimed premium shelf space in many toy stores and become the undisputed ‘new favorites’ among children.AI toys not only provide unprecedented novelty for users but also create fresh development opportunities for the toy industry. According to consultancy IMARC, the global AI toy market is projected to grow from USD 18.1 billion in 2024 to USD 60 billion by 2033, representing a compound annual growth rate of roughly 14% from 2024 to 2033. For a sector traditionally viewed as mature, this paints a promising ‘blue ocean.’Market BoomAll-Age Appeal Fuels a New Wave of ConsumptionFor parents born in the mid-1980s and 1990s, AI toys have rightly earned the reputation of ‘screen-free educational wonders’—they can practice English with children in an engaging way, set puzzles and challenges that encourage logical reasoning, and respond quickly to children's questions. These toys, which combine technological sophistication with edutainment attributes, help children acquire knowledge in a relaxed atmosphere while quietly opening parents’ wallets. Data from JD.com corroborates this trend: in the first half of 2025, sales of AI toy products surged sixfold quarter-on-quarter, with year-on-year growth exceeding 200%, demonstrating explosive market momentum.The audience for AI toys is not limited to children; it also covers today's main consumption cohort—Generation Z. Office worker Zhang Qingyu (pseudonym) carefully selected an AI toy priced at RMB 499 on an e‑commerce platform. Although pricier than ordinary toys, she felt it represented excellent value. “It feels soft and comfortable to the touch and has a pair of lively, playful eyes as if it could really speak. Sometimes when work stress builds up and I don’t want to talk to people but feel lonely, I’ll chat with it. It tells all kinds of funny jokes to cheer me up; it feels like having a ‘soulmate’ who understands me,” she said.This ‘warm’ experience allows AI toys to transcend traditional entertainment boundaries. Psychologist Zhang Rongxin told Securities Daily that, under the deep penetration of digital technologies, AI toys not only provide emotional solace for young people but also serve as important carriers of emotional companionship, health management and cognitive maintenance for middle-aged and elderly groups. Their value lies not only in technological innovation but also in human-centered design that reshapes intergenerational relationships—creating solutions that deeply integrate technology and humanity, and bringing more warmth and care into people’s lives.At present, AI toys have expanded their market positioning from children to all-age groups, and e-commerce platforms have become important sales channels. During this year’s “618” shopping festival, one AI toy new release sold out rapidly after launch.The product’s success stemmed from its precise capture of Generation Z's companionship needs. It uses multi-affective models to sensitively perceive emotional fluctuations in a user’s tone, employs a “delayed response that simulates human thinking rhythm” to avoid mechanical impressions, and can remember key information mentioned by users to proactively respond in subsequent interactions.Hong Tao, vice chairman of the China Consumer Economics Society and director of the Business Economics Research Institute at Beijing Technology and Business University, told Securities Daily that current AI toy development focuses on core scenarios such as child education and emotional companionship, and is advancing the development of high cost‑performance products. Examples include tactile-feedback interactive toys designed for very young children so that they can experience the charm of technology through touch, or companion robots for older adults with health-monitoring functions that keep constant watch over their physical well-being and quickly capture niche markets.“AI toys achieve more realistic interactive experiences through advanced technologies such as voice recognition and emotional computing,” Hong said. “Although R&D for AI toys has high technical thresholds, once produced at scale the cost advantages become significant, and prospects are very promising.”Capital DeploymentMultiple Forces Collaborate to Build an Industry EcosystemThe rise of AI toys relies on improving intelligence modules and falling application costs as technology matures, is propelled by robust market demand, and is also heavily driven by capital. Since the sector emerged in 2024, the number of related enterprises has surged: Tianyancha data show toy-related company registrations climbed year by year over the past five years and peaked in 2024. Analysts at the China Business Industry Research Institute predict China’s AI toy market will expand to RMB 29 billion in 2025 and reach RMB 85 billion by 2030.On the capital side, both deal volumes and financing amounts in the AI toy space have grown substantially this year, with nearly a hundred investment institutions entering the market and many startups successfully closing multiple financing rounds.Yan Xianbiao, CTO of Shenzhen Liangxu HuanYou Technology Co., Ltd., told reporters that domestic investment and financing activity in the AI toy field has become increasingly active since last year, and several leading companies secured large financings this year—greatly encouraging entrepreneurs to deepen their efforts. Unlike traditional toys, AI toys place greater emphasis on experiential content and scenario development, offering consumers emotional value and continuous services.Corporate deployment shows marked cross-industry trends. For example, publicly listed company Outfit7 launched an AI emotional companion robot in late December 2024, entering the AI companionship market from mobile applications and gaming. Its 2025 interim report indicates the company is building an integrated “hardware + content + service” ecosystem based on its proprietary emotional companion model, cutting-edge MoE (Mixture of Experts) architecture, embedded software and intelligent hardware. At present, Outfit7’s AI companion robot primarily generates revenue through hardware sales.Zhang Cuixia, chief investment advisor at Jufeng Investment, told Securities Daily that, to seize market opportunities, companies beyond device manufacturers and IP operators—including listed firms engaged in localized AI processing and multimodal interaction technology—have announced projects to apply their products to AI toys. Upstream and downstream firms are pushing toward deeper technology, product IPization and emotionalization, industry collaboration and global market expansion to further enhance product appeal.International markets are also active. Recently, Bondu, an AI toy startup based in San Francisco, announced the completion of a USD 5.3 million seed round.Behind the capital frenzy lies a deep bet on the commercialization of “emotional value.” Traditional toy industry gross margins typically hover between 20% and 30%, but AI toys have achieved value upgrades through technological empowerment; some mid- to high-end AI toy manufacturers report gross margins exceeding 70%.On industry competition and supply chain dynamics, the Qianzhan Industry Research Institute’s report “China Intelligent Toy Industry Market Outlook and Investment Strategy” states that the domestic AI toy track currently has relatively few participants, low industry concentration and a diversified competitive landscape, with technology iteration and IP competition dominating the market.Chen Xiaohua, executive director of the Education and Science & Technology Research Institute at the China Mobile Communications Association, told Securities Daily that while the traditional toy market—with its mature supply chain and classic IPs—still holds major market share, it is accelerating its shift toward intelligence. For example, Alpha Group and other firms are integrating AI technology into their own IP products. AI toy companies are speeding up product R&D and market expansion, moving beyond basic entertainment functions to emphasize emotional companionship and personalized growth advising, and exploring viable “hardware + subscription” service models to extend product lifecycle value.Facing ChallengesBreaking Homogeneity to Find Upgrade PathsAI toys have expanded into multiple product categories—some focusing on IP operations and emotional services, others precisely targeting educational scenarios. This diversified exploration is driving the industry toward higher value‑added segments. Nevertheless, the sector also faces a homogeneity dilemma: product designs are converging, many AI features depend on the same service providers, and interaction modalities often lack natural fluidity.Technology is the core foundation for AI toys, and competitiveness largely depends on the ability to achieve human‑like natural conversation and accurately interpret language and emotions—capabilities that heavily rely on large language models and interaction technologies. Securities Daily’s reporting found that although most AI toys claim to be equipped with advanced large models capable of fluent dialogue, actual question-and-answer interactions are often formulaic, lack emotional warmth, and generally fall short in continuous learning and personalization capabilities.Huadong, an AI engineer at Dong Qipeng Electronics Technology Co., Ltd., told reporters that connecting traditional toys to large AI models is just a baseline. On the software side, products need visual and video recognition, voiceprint recognition, long-term memory functions (able to remember users’ statements) and a repertoire of expressions for feedback; on the hardware side, they require eye-contact interactions, radar perception, greeting mechanisms, touch points and tactile feedback. All these AI features are crucial. Future competition will not be just a battle of hardware versus software but a contest in social AI—where AI toys integrate speech recognition, computer vision and haptic feedback to achieve environmental awareness and natural interaction.Beyond technological hurdles, AI toys also face a trust crisis concerning information security and privacy protection. These toys often collect children’s voiceprints, facial images, behavior trajectories, and even household environmental data through cameras, microphones and other sensors. The covert collection and potential misuse of such data urgently require strict privacy safeguards. Moreover, excessive reliance on AI toys by minors may impair social skills and emotional cognition development—reducing real interpersonal interaction, creating difficulties adapting to delayed human feedback, or being misled by anthropomorphized emotional expressions.“Solving the homogeneity problem in AI toys hinges on innovation,” said Fu Yifu, a special researcher at Suzhou Commercial Bank. He suggested that companies increase R&D investment, deeply explore latent user needs and develop products with unique functions and characteristics—such as AI toys tailored to specific age groups or scenarios. At the same time, attention must be paid to user‑experience design to improve ease of use and stability, reducing lag and malfunctions. Strengthening brand building to craft distinct brand images and values is also necessary; brand differentiation can enhance a product’s core competitiveness. In short, AI toys’ core competitive advantages should concentrate on technological innovation, content innovation, user experience and brand value to meet consumer demand for high‑quality, personalized products.The rise of AI toys is a model of deep integration between technology and the humanities and a natural outcome of industrial upgrading. From explosive market growth and all‑age user coverage to capital market enthusiasm and continuous technological breakthroughs, AI toys are reshaping the toy industry landscape with unstoppable momentum and ushering in the industry’s “golden era.” They are not only a new ‘blue ocean’ for the toy sector but also a social pressure‑release valve for emotional needs. This golden era will make AI toys a bridge connecting technology and humanity, commerce and emotions, and will bring more surprises to people’s lives.Declaration: This article comes from Securities Daily.If copyright issues are involved, please contact us to delete.

Pressure-relief face-changing pens, “bread” notebooks, “breakfast” erasers… In recent years, all kinds of food-shaped, cartoon-themed notebooks, erasers, pens, and pencil cases have become popular among students. The endless emergence of these creative stationery items has sparked widespread discussion among students and parents.Now, with the arrival of the “back-to-school season,” stationery sales are once again heating up—whether in physical stores or on online platforms. Pressure-relief face-changing pens, “bread” notebooks, “breakfast” erasers… All kinds of “creative stationery” are readily available.It is reported that these “creative stationery” items are not only generally expensive but also easily distract children and pose potential safety risks. For example, one type of pencil box feels quite heavy in the hand, with multiple layers and a row of small buttons. However, this pencil box is too “flashy” to be practical; it is more like a toy that easily distracts children. Moreover, when the button is pressed, a small compartment may pop out unexpectedly, potentially injuring the eyes. Evidently, many “creative stationery” products have crossed the line.In the author’s opinion, preventing “creative stationery” from crossing the line requires joint efforts from multiple parties. First, regulatory authorities should promptly establish and implement industry standards for stationery production, providing manufacturers with clear guidelines for compliant production. It is crucial to avoid a situation where each factory follows its own “standard,” resulting in disorderly production and stationery with “creativity” but no “boundaries.” Second, businesses should take responsibility for strict quality control and refuse to purchase “boundary-less” creative stationery. They should not pursue economic gains at the expense of children’s focus and safety, nor should they let children treat stationery as toys. Third, teachers should strengthen their guidance and education regarding students’ stationery choices, encouraging them to buy items that serve genuine learning purposes and teaching them to say “no” to toy-like stationery.At the same time, parents should take on the responsibility of helping their children choose stationery carefully. They should strictly screen what their children buy and avoid purchasing “boundary-less” or unsafe creative stationery. Instead, they should guide their children to select practical and safe items.Furthermore, it is also important for regulatory departments to strengthen “source management.” Once a manufacturer is found producing “boundary-less” or unsafe creative stationery, immediate measures should be taken to stop production. This can include fines, blacklisting, confiscation of products, or even banning the company from operating. These measures would make manufacturers bear economic, credibility, and operational consequences, compelling them to stop producing unsafe creative stationery.We believe that as long as regulatory authorities set industry standards, merchants refuse unsafe products, schools strengthen guidance, parents maintain strict oversight, and regulators enforce strict source management, we can effectively safeguard the boundaries and safety of “creative stationery,” allowing stationery to truly return to its proper function as a learning tool.Declaration: This article comes from Meizhou Daily.If copyright issues are involved, please contact us to delete.