Another year of the school season, primary and secondary school students are preparing for the upcoming academic life. In the past few days, the reporter in the stationery market, department store supermarkets, digital shopping malls and furniture stores to see, a wave of the beginning of the school triggered by the consumption of a small boom is coming.Different needs of primary and secondary school studentsThe new semester is approaching, primary and secondary school students to buy school supplies become an important task before the start of the school year. 30 August, under the Yuan Gong Times City, a stationery and toy chain shops, many parents, children in the selection of goods, bags, book covers, books, rulers, watercolour pencils, post-it notes and so on.‘School is about to start, so I brought my child here to buy some new stationery.’ Ms Wang said, ‘In fact, there is no shortage of anything, just a new term, appropriate to buy some new items to encourage children to study well.’ The reporter saw that the price of stationery supplies in the shop ranges from a few dollars to dozens of dollars to meet the needs of students of different ages. Sales staff said that every year before and after the start of the school year is the peak season for sales, the surrounding residents have brought their children over to buy items for the new school year.Unlike primary and secondary school students, college students choose more ‘high-end atmosphere. Reporters in the South Inner Ring two digital malls and Wanda, Wanxiang City and other shopping malls to see, many college freshmen are shopping for mobile phones, tablets, laptops, ‘admission three-piece suit’. In order to attract customers, some businesses also launched a prospective college students to buy machine discount activities, popularity is quite high. In addition, the ‘sense of ceremony’ of the beginning of the school year also extends to bags, toiletries, sporting goods, books and other areas.Personalised smart stationery is popularThe reporter found in the visit, a lot of school supplies design, the use of more and more focus on personalised, interesting, while intelligent school supplies are also more and more popular.On 30 August, in a shop in Wanda Plaza, the clerk is replenishing school supplies. ‘Now that people's living conditions are better, they are willing to pay for value, quality and even emotional value.’ For example, stationery boxes with ‘pinch and play’, pencil holders in ‘banana green’ and ‘Kapi Bara’ dolls hanging on school bags are all selling well, she said.In the next yuan AD Times City, a self-service vending machine filled with a number of themed stationery blind box, many students pestered their parents to buy coins, Tianguan Zhifu paragraph markers, Detective Conan paragraph pen bag, Mickey paragraph multifunctional ruler ...... every open blind box is a surprise.In addition to these ‘pediatrics’, some intelligent school supplies are also increasingly popular. Reporters in Yingze Qiaoxi a furniture city to see, some merchants sell desks with AI function, above the textbook synchronous practice, master boutique class, word reading, eye exercises and other functions. Merchants introduced, this is the new Oriental, homework help and other enterprises to launch the study table, although the price is not expensive, but there is still no lack of fresh people.Ordinary school items, reflecting the rapid development of social economy, science and technology. From the consumer goods category, students in the school season to buy products are no longer limited to stationery, books and clothing, shoes and hats, etc., the development of intelligent technology and the rise of smart devices, driven by digital equipment, electronic products, the demand continues to climb.Declaration: This article comes from the Taiyuan Evening Post (newspaper).If copyright issues are involved, please contact us to delete.

The end of August, the school season is coming.C position in the supermarket began to set up a variety of stationery gift packs, stationery shops in front of the school have been new, parents with their children to purchase, open the ‘buy buy buy’ mode.Warming ‘school economy’ behind, in Zhejiang, there is a huge ‘stationery kingdom’. Yiwu, boasts more than 3,000 stationery business subjects, linked to the international market; Wuyi, gathered a large number of stationery factory, the traditional ‘two needles and two nails’ accounted for 80% of the world's market share.How is the production and sales of stationery in the school season this year? Now the students are cool what novelty stationery? Let's go together to find the answer.Blind box eraser, landscape pen, surprise pen ......Yiwu puts a new spin on stationery‘Just sent away a wave of guests from Shanghai, the family took advantage of the last few days of the summer holidays, bring your child to find some stationery.’ The afternoon of 26 August, the reporter contacted Yiwu Yuan Di stationery boss Ren Xiaoling, she was empty for a while: ‘These days before the start of the school year, the retail guests are particularly large, from morning to night a wave after a wave.’Ren Xiaoling main stationery supplies wholesale sales, just at the end of the summer holidays, consulting retail guests more and more, she will be part of the new products open to retail.‘August is also the peak season of the year for wholesale sales of stationery, many buyers are taking advantage of the start of the school year to buy goods.’ Ren Xiaoling said that all kinds of pens, school bags, pencil cases and correction tapes are selling well, and overall sales have recently increased by about 30 per cent compared with usual.What are the best selling products in the season? The answer is on the shelves in front of Ren Xiaoling's shop. ‘Graduation season at that time ‘golden list of success’ stationery gift box sold out, and now the school season's explosion is this month launched the ‘pumping music’ blind bag erasers.’Photo by the intervieweeShe introduced the rubber combined with the concept of blind box, customers buy the style of randomness. Open the blind bag, you can also be free to put together, after the splicing of the rubber is like a toy hand puppet. In addition, the bag also has a chance to get lucky prizes for gift redemption.‘We deliberately chose to launch this new product before the school season, less than a month, has sold tens of thousands.’ Ren Xiaoling said that during this period of time, the factory will ship an average of thousands per day, many wholesale customers the first batch sold out has begun to replenish the order.Doing stationery business for more than 10 years, Ren Xiaoling found that the fun and creativity of stationery products have become more and more important, both practical and DIY stationery can cater to the current student groups love.Captured the space element of the hot, their shop this week on a new planet neutral pen, the pen body is a starry sky, the top of a rotatable planet, to ensure the smoothness of writing at the same time, but also to do a good-looking, fun, by primary and secondary school students and even some young people like, has sold thousands of.As a ‘wind vane’ like existence of Yiwu, has always been a new product, explosive products come out.‘We will basically launch at least two or three new products every week.’ Ren Xiaoling said that consumer demand is always changing, as a businessman, to change and adapt to change.‘In order to meet the school season, we designed new modelling pens such as ‘Stacking’, landscape pens and surprise pens, which were sold out as soon as they were launched.’ Keqijia stationery related person in charge Su Ling said.The reporter saw, ‘stacked music’ in the transparent pen with five mini ‘cute beans’, you can take out any combination; landscape pen top like a crystal ball, gently shaking and quicksand effect; surprise pen with the press will change different shapes.Photo by the intervieweeProducing 1 million pencils a dayWuyi educational supplies factories are busyAlong with the arrival of the school season, as the source of the factory Wuyi County, educational supplies production enterprises are also a hot.Zhejiang Beste Stationery Co., Ltd, which can produce 1 million pencils for students a day. Inside the production workshop, the system rod, printing, sharpening, packing, a set of pencil production process in order. The production line in the workshop has been automated, and each process requires only a little artificial participation, which can produce 300 million pencils a year.source：Wuyi Media Centre ‘The school season is coming, and in the recent period we have organised our staff to rush production, working overtime every day to catch up with delivery on schedule.’ Chairman Cheng Hongnan said.In addition to domestic sales, the factory has a large number of orders from overseas, the products are sold to South America, Southeast Asia, the Middle East and other places. In order to supply the school season, the company's production capacity is close to saturation, orders have been scheduled to December.Production of ‘two pins and two nails’ (pins, staples, pins, paper clips) of the Jinhua Gaoqiao Literature and Educational Supplies Co.A strip of wire through specialised equipment and line gluing, made into a steel coil, followed by a conveyor belt into the lathe hydraulic into a nail ......source：Wuyi Media Centre ‘One or two months before the start of the school year every year, is our peak production season, in order to rush to the start of the school year before all the smooth shipments, without delaying the customer's time, we usually have to work overtime to catch up with the goods.’ Gaoqiao stationery responsible person Wang Meifen told reporters that as early as in May and June, they began to advance stocking, production orders for the school season, such a busy until September.About 2 years ago, their factory introduced automated production equipment, with the continuous updating and iteration of equipment, the factory has now realised the integration of the production process from raw materials to finished products, the production efficiency has also greatly improved.‘It can produce up to about 500,000 small boxes of staples a day, and the total output value of the enterprise reached more than 80 million yuan last year.’ Wang Meifen said.They first started out as staples, and then slowly expanded the category to ‘two books, two staples’.source：Wuyi Media Centre ‘Now there are hundreds of enterprises producing ‘two pins and two nails’ in Wuyi, and a larger-scale industrial cluster has been formed.’ Wang Meifen feel very deeply, nowadays everyone's daily use of staples, paper clips probability is from Wuyi.It is understood that Wuyi's educational supplies industry has undergone more than 50 years of development, including ‘two pins and two nails’ accounted for 80% of the world's market share, with ‘the world's “two pins and two nails” out of China, China Two needles and two nails‘ out of Wuyi,’ said.At the same time, June-August is the low season for foreign trade orders for educational supplies, but the peak season for domestic production. School season orders for foreign trade-based Wuyi educational supplies enterprises, but also a complementary production.‘On the basis of ‘two needles and two nails’, in recent years, Wuyi also has emerging painting materials, playdough, triangular boards, rulers, these new areas continue to expand.’ Zou Zhonglin, president of the Wuyi County Literature and Teaching Association, said that during the school season this year, the overall volume of orders from the literature and teaching supplies enterprises has maintained a steady rise.Declaration: This article comes from the TideNews Client.If copyright issues are involved, please contact us to delete.

Summer vacation “balance” is not enough “school season” consumer reminders please collectThe end of summer vacation, “the beast returns to the cage”, the school season consumption is also hot, small to pen and paper, school bags, large to smart watches, learning machines and computers, various businesses to seize this consumer node, began to carry out a variety of promotional, preferential activities, Zhengzhou City, 12315 Complaints and Reports Rights Center issued a reminder of the start of the season of consumption.Learning stationery by heart, safety and practicality in the first place!Should choose a good reputation, full license of the formal entity or e-commerce platform to buy stationery supplies. Purchase carefully check the product name, address, implementation standards, qualified logo, production date, shelf life, precautions for use and other relevant information, for the “three no” products should be careful to buy and use. There is a strong aroma or irritating odor of stationery, may contain excessive formaldehyde, benzene and other harmful substances, long-term use of health risks, to see whether the product is non-toxic, environmental protection and other signs, whether in line with relevant national standards.In the face of new, strange, special stationery products publicity gimmicks, consumers should be careful to buy. Chic, with decorative “toy stationery” may cause the child accidentally swallowed, choking, but also may cause children to compare psychology, distracting children's attention. Parents should pay attention to guide their children scientific and rational consumption, health and environmental protection, safety and practicality as the primary criterion for the selection of school supplies.Electronic products are many formal channels are very importantCollege students need to purchase cell phones, laptops, smart watches and other electronic products, should try to have a fixed place of business and complete license shopping malls, supermarkets, stores or reputable online shopping platform to buy. Purchase should be compared, boot inspection, inspection of product performance, configuration and business promotional commitments consistent with the payment, and require merchants to issue formal invoices and vouchers. In addition, should be clear with the business after-sales service scope and warranty period, to reduce unnecessary disputes.For merchants to sell promotional activities, consumers should keep their eyes peeled, ask for a clear understanding of the relevant sales contracts and textual evidence, do not be deceived by the pursuit of low prices. Unscrupulous merchants are used to tricks: low-priced fraudulent purchase, consumers pay no cash, forced to “voluntary” money for goods; low-priced high sales, substandard; conceal the real situation of the prototype or repair machine; bundled with the sale of high-priced accessories or software; do not open a formal invoice, affecting the after-sales service; temporary booths, merchants do not have a fixed business address, after-sales rights difficult and so on. In addition, consumers must keep a good record of their purchases.In addition, consumers must keep good consumption records and small bills and other evidence, consumer disputes can not be negotiated and settled, through the “12315” APP or mobile WeChat, Alipay search “12315” small program for complaints and reports, you can also Call 12315 hotline to safeguard their legitimate rights and interests.Declaration: This article comes from the Henan News Radio.If copyright issues are involved, please contact us to delete.

With less than half a month left in the summer of 2024, the stationery market has come to the most dynamic season of the year. With consumers' pursuit of personalization and quality, the design and function of stationery products continue to innovate, technological stationery, creative stationery, IP co-branded stationery and other innovative stationery products have brought new growth points to the market, together shaping a diversified, personalized market new style.Automatic pencil sharpeners, desktop vacuum cleaners, electric erasers ...... With the rapid development of science and technology, the stationery market has also ushered in intelligent and automated changes. In the summer stationery market, technology-based stationery has become the focus with its high-tech intelligent features and convenient use experience. The rise of these technology-based stationeries not only reflects consumers' demand for convenient and efficient study tools, but also the stationery industry's continuous progress in technological innovation.source：Tianhong stationery However, in the process of the endless and rapid development of technology-based stationery, “excessive reliance on technology-based tools will weaken students' hands-on ability, independent thinking and problem-solving skills” and other views have emerged, parents have expressed increasing concern about the potential impact on the development of students' abilities, and some schools have proposed certain norms and restrictions on the use of technology-based stationery. Some schools have put forward certain norms and restrictions on the use of technological stationery.In addition to technological stationery, creative stationery is also a highlight of the summer market. These stationery products have attracted the attention of many consumers with their unique designs and novel functions. From different shapes of sticky notes, foldable notebooks, to pen bags and stationery boxes with interesting patterns, these creative stationery is not only practical, but also in the details of the personality and fun. They can not only stimulate students' interest in learning, but also play a unique role in office and creative activities, and become an important tool for consumers to express themselves and pursue personalization.In addition, with the rise of IP culture, IP co-branded stationery also occupies an important position in the summer market. Various stationery brands have cooperated with popular IPs such as Doraemon, Little Yellow Man and Pokémon to launch a series of co-branded stationery products, which have attracted the attention of a large number of fans and collectors with their exquisite designs and rich cultural connotations.These co-branded stationery products not only retain the practicality of stationery, but also incorporate the unique elements and story background of the IP, which not only enriches the product variety in the stationery market, but also promotes the exchange and integration between different cultural fields, and brings consumers a brand-new experience of use and cultural feelings.With the deep integration of cultural industry and technological innovation, the stationery market has shown more vigorous vitality. As an industry event for the global stationery industry, Ningbo International Stationery Fair not only gathers the world's top stationery brands and manufacturers, but also serves as an excellent platform for exploring the future trends of the stationery industry and promoting the transformation and upgrading of the industry.China Ningbo International Stationery Fair 2025 is expected to attract more than 1,700 exhibitors, with more than 2,700 booths and 56,000 square meters of exhibition space. Here, the cutting-edge technology of scientific and technological stationery will collide and mingle with creative inspirations from all over the world, which will not only provide a stage for exhibitors to display their latest products, but also build a bridge for consumers, stationery enterprises and industry experts to exchange ideas and explore the future.

Summer tourism continues to be hot, to ask what the highest popularity of the place, one of the answers is certainly the museum. In addition to visiting and browsing, the museum of cultural creation has been frequently out of the circle. Historical and cultural heritage, unique design, so that the museum of cultural creation has also created a new track of their own.Beijing Museum of Ancient Architecture: Reduce the mood of cultural relics, exquisite cultural creations sold out of goodsBeijing Museum of Ancient Architecture, located in Beijing Xiannongtan, is the first thematic museum in China that collects, researches and displays ancient Chinese architectural technology, art and its development history. The Beijing Ancient Architecture Museum has newly launched a cultural and creative product, which is very popular. On social media, many tourists have spontaneously posted “planting grass” posts.One of the most imaginative parts of ancient Chinese architecture is the Caisson. It is not only a part of the ceiling, but also the dome of the sky to which day and night are directed.The reporter learned from the Beijing Municipal Bureau of Cultural Relics that a number of museums belonging to the Municipal Bureau of Cultural Relics, such as the Capital Museum, the Beijing Municipal Administration of the White Pagoda Temple, the Beijing Grand Canal Museum, and the Beijing Museum of Ancient Architecture, have already set up cultural and creative spaces. According to statistics, in 2023, the turnover of cultural and creative products of museums in Beijing exceeded 200 million yuan.Suzhou Museum: “the treasure of the town” Spear of Fuchai cultural innovation main “contrast”.Let the cultural relics “live” up, the “cultural relics” to bring home, museums around the cultural and creative products continue to innovate and upgrade, full of design and rich categories. Cultural and creative products have become the growth point of tourism consumption.Last year, Suzhou Museum launched a total of 243 types of cultural innovations, an average of every working day there is a new product on the shelves. This year, Suzhou Museum cultural innovation “new” speed is also accelerating, these fusion of the collection of cultural relics modeling and the design of the Jiangnan water town characteristics, welcomed by visitors. Spear of Fuchai is the Suzhou Museum's “town treasure”, but also Su Bo Wenchuang hot models. The design team through the sword cartoonization, made of pillows, pendants, dolls and other series of products, once launched to inspire tourists and netizens to buy enthusiasm.The Sanxingdui Museum has attracted wide attention at home and abroad with its unique cultural heritage and creative cultural and creative products. From the series of blind boxes to the various derivatives of dolls, each cultural and creative product skillfully integrates traditional culture and modern aesthetics, so that the historical relics come into the public's life in a vivid manner. These cultural and creative products have also succeeded in stimulating the public's interest in and love for traditional culture through the precise docking of creative design and market demand, and have become a new highlight of cultural dissemination.While developing cultural creations, the seven museums under the Nanjing Museum tailor-made cultural and creative experience space to create a new consumer scene. In the Nanjing Museum, in order to cooperate with the special exhibition “Endless Collection - The Artistic Spirit of Su Shi's Painting and Calligraphy”, the Nanjing Museum has created an exclusive cultural and creative experience space for the audience of Su Shi's special exhibition, launched a rich and diversified series of Su Shi's cultural and creative catering services, and carefully planned the “Mid-level Dongpo” Yaji cultural and creative public welfare experience activities, with the “Mid-level Dongpo” Yaji cultural and creative public welfare experience activities. At the same time, it has carefully planned the “Mid-level Dongpo” Yaji cultural and creative public welfare experience activities, with the experience of cultural and creative products, poetry recitation and kunqu performances and other interactive forms, so that tourists can feel the connotation of cultural and creative immersive.In order to avoid the homogenization of the development of cultural creativity, Nanjing Six Dynasties Museum to extract their own cultural heritage, combined with the museum's red face pattern tiles, opened up the tiles of gold foil DIY experience area, visitors can use the rice paper and gold powder handmade six dynasties gold foil tiles and mounted into a frame.Reporter's observation: what does the museum cultural creation rely on to win the market?Nowadays, the museum cultural creation has long been not a mere tourist souvenir in the past, but as a new cultural carrier, is the inheritance and innovation of traditional culture. Cultural creations have a new charm by combining traditional cultural elements and crafts with modern art, design and business models.More and more museums realize that the collection of cultural relics is the root of cultural creation. Especially with the gradual increase of national cultural confidence, a “new national style” integrating traditional culture and modern aesthetics has quietly become the trend. However, cultural creation only culture, sentiment is not enough, and more importantly, creativity. Creativity is the core competitiveness of the museum's creativity, especially in the design of creative products, combined with the visual language to convey the cultural connotation of the work, so that the cultural relics will not be able to speak into the daily life.Declaration: This article comes from the CCTV.If copyright issues are involved, please contact us to delete.

August 6, 2025 12th World Games countdown press conference held in Beijing, the 12th World Games (hereinafter referred to as the Chengdu World Games) mascots "Shu Bao, Jin Zai" for the first time publicly unveiled, slogan "Boundless Sports, Countless Wonders The motto "Boundless Sports, Countless Wonders"  was also officially released to the public.According to reports, the Chengdu World Games Organising Committee for the global call for slogan, mascot creative design, a total of 1924 mascot submissions from home and abroad, slogan submissions of 3749, the real real participation of all people, the global co-creation. After a comprehensive review, the slogan and mascot of Chengdu World Games were finally determined, and on this basis, the licensed merchandise and official costumes were carefully designed.Slogan: "Boundless Sports, Countless Wonders Sports, Countless Wonders".Interpretation of sports enthusiasm and attitude towards life"The slogan of this year's World Games is: 'Boundless Sports, Countless Wonders' . The Chengdu World Games Executive Committee has finalised this widely representative and highly recognisable slogan with the idea of 'Sense of Sport, Chengdu Flavour, International Communication'." At the meeting, Xu Xingguo, Vice Mayor of Chengdu Municipal Government and Executive Vice Chairman and Secretary General of the Chengdu World Games Executive Committee, introduced that the slogan vividly interprets the city's passion for sports and attitude towards life. The slogan "Boundless Sports, Countless Wonders " implies the unlimited possibilities of sportsmanship, which inspires every athlete to challenge themselves and transcend their limits; "Weather in a Thousand Places" implies the harmonious coexistence of Chengdu's tradition and modernity, where the fast pace of the city is mirrored by the slower pace of urban life, and where the comfort of the streets and lanes is combined with the spirit of hard work and sportsmanship. and the spirit of sports resonate with each other. Sports, like a bright spark, ignite infinite potential and possibilities, and happiness blossoms in this land.Mascots: "Shubao" and "Jinzi"Convey the cultural heritage of Ba Shu and talk about the construction of ecological civilisationThe reporter learnt that the mascots of the Chengdu World Games, "Shubao and Jinzai", which were publicly unveiled for the first time, are based on the "Double Treasure" - the giant panda and the Sichuan snub-nosed monkey. The design team hopes to use the "Double Treasure" as a cultural carrier to show Chengdu's image as an ecologically livable and friendly city, and at the same time, call on everyone to care for rare animals and pay attention to the protection of biodiversity, which is in line with the concept of the World Games focusing on environmental protection and sustainability."The mascot design explores and skilfully applies endemic rare animals, representative plants, craft fabrics of non-heritage and unearthed relics with deep cultural heritage." According to Xu Xingguo, Chengdu's hibiscus petals are interpreted as the inner ear of the giant panda; the texture of Shu brocade is fused with the green water and green mountains and woven into the mascot's costume; artefacts unearthed at the Sanxingdui Mound are visualised as the ears of the Sichuan golden snub-nosed monkey; and the sun goddess bird pattern is the cultural motif of the clothes.In addition, the designers fused the gradient colours of the green mountains and the blue-purple of the World Games brand as the base colour of the entire mascot's costume, and used the yellow-orange of the Jinsha Sun Pattern as the accent colour, which ultimately formed the cultural colours of the mascot. "These three colours fully express the fusion between different cultures and convey the pursuit of the value of 'community of human destiny'." Xu Xingguo said.Declaration: This article comes from the Guang Ming Daily .If copyright issues are involved, please contact us to delete.

Photo shows a mascot keychain sold at a licensed merchandise shop of the Paris Olympics. Xinhua Chen Shuo photoBEIJING, July 31 (Xinhua Gao Chang) -- Made in China is once again shining on the international stage at the ongoing Paris Olympics. The official bracelets and mascots printed with the words "PARIS 2024" are displayed in the licensed merchandise shop of the Paris Olympics. According to the Paris Olympic organising committee statistics, 80% of the mascot products of the Olympic Games made in China, most of which are produced in Yiwu, Zhejiang Province.The picture shows the official bracelets sold at the licensed merchandise shop of the Paris Olympics. Xinhua Chen Shuo photoIn the comprehensive deepening of reform, expanding the high level of opening to the outside world in the wave, Yiwu focus on reform and innovation. 2020, Yiwu launched a digital trade integrated service platform "Chinagoods", docking supply and demand in manufacturing, display trading, warehousing and logistics, finance and credit, market management and other aspects of the needs of the demand side; In 2023, Yiwu released the "Yiwu China Commodity City" plan to oversea, focusing on the "brand to oversea", changing the situation of the past operators alone, and exploring the road of development of the cluster of Chinese brands to sea.In Yiwu International Trade City, Yiwu International Trade City F area Yiling Nuo bathroom shop, the staff is checking the order. Tao Juying, head of the company, told reporters: "At the end of last year, we and 19 other merchants 'group seafaring' to achieve resource sharing. Mutual trust mechanism has been established between the merchants to quickly reach cooperation."Chinagoods.com page shows the customised multilingual videos of Yiwu merchants.Language is a common problem faced by Yiwu merchants when they go overseas. With the "Chinagoods" on-line "digital boss lady" function, the recorded Chinese video uploaded to the platform, can be transformed into 36 languages, and communicate with customers around the world. "This year we are going to be the 'digital boss lady' and promote our products to more international markets through 'Chinagoods'." Tao Juying said with a smile.On-line and off-line integration of the "going out" process, more commodities and enterprises to broaden the market, the operators have tasted the sweetness of the Yiwu market is also gradually to the transformation of international trade services.In the creation of kitchenware shop, shopkeeper Liu Pingjuan is talking to a foreign businessmen. She told reporters: "Our orders have been scheduled for October. The kitchenware category needs constant innovation and design to open up the market. Chinagoods' helps us go to various countries to broaden our horizons and change our past perceptions and ideas. The platform also provides brand promotion, customer contact, language translation and other functions to help us with all aspects of our needs."In the course of the interview, a few foreign businessmen came to consult and negotiate, Liu Pingjuan greeted in simple English and asked the salesman to bring the businessmen into the shop.Foreign businessmen shopping in Yiwu International Trade City. Xinhua News Agency reporter Li He photoGoing out, so that Yiwu operators to access a larger market.In the Yiwu City Cultural Goods Industry Association showroom, displayed a variety of exquisite, beautiful creative stationery. Yiwu City, Yiwu City, cultural goods industry association president Huang Changchao introduced to the reporter: "This year we did in the Indonesian capital of Jakarta, stationery industry exhibition, through the 'brand out to sea', to lead our operators to go out to break into the market, to go out to open up channels."According to reports, the "brand out to sea" programme launched so far, has a global layout of 14 countries, involving overseas sub-markets, overseas warehouses, overseas exhibition halls, overseas exhibitions and other projects 36, serving more than 3,000 Yiwu market operators out to sea.Going out, so that Yiwu operators in the global market to find a new point of growth in efficiency.The reporter learnt that the first offline shop of "Chinagoods" platform is now in trial operation in Tanzania, and the products on display mainly cover hardware tools, daily necessities, accessories, bags and other categories. This marks a new breakthrough in the brand overseas programme.Tao Juying said excitedly: "In the second half of the year, we are ready to go to four countries, and then send the products to Tanzania to do offline promotion. According to the feedback to develop products suitable for the local market, so the effect is better."Yiwu Customs data show that in the first half of this year, the total import and export value of Yiwu City reached 324.77 billion yuan, an increase of 20.8%. Among them, the export of 288.03 billion yuan, an increase of 21.4 per cent year-on-year; imports of 36.74 billion yuan, an increase of 16.6 per cent year-on-year.Behind a piece of goods to the sea, can not be separated from the reform and innovation of various aspects of the institutional mechanism. According to the relevant person in charge of Yiwu Municipal Bureau of Commerce, in the first half of this year, Yiwu launched the market procurement 2.0 iterative upgrading; enhance the foreign trade development platform level, accelerate the construction of the global digital trade centre; vigorously promote the "bring in" "go out", market-oriented to promote the 10,000 enterprises to expand the market; revise and introduce the 2024 open market. It will also revise and introduce supportive policies for the open economy in 2024.In terms of capital facilitation, "Yiwu Pay" has reached more than 20 different currencies, which is convenient for market operators and upstream and downstream enterprises; in terms of facilitating the movement of people, the first foreign business service APP in Zhejiang Province was innovatively launched, which realises the transition of foreign-related services to "fingertip handling". "In terms of intellectual property protection, the company has continuously improved the multi-disciplinary dispute mediation system, so that market disputes do not go out of the market.Openness is the distinctive mark of Chinese-style modernisation. The Decision of the Central Committee of the Communist Party of China on Further Deepening Reform in a Comprehensive Way and Promoting Chinese-Style Modernisation, adopted by the Third Plenary Session of the 20th CPC Central Committee, puts forward that it will insist on promoting reforms by opening up, and rely on the advantages of China's mega-market to enhance the opening-up ability in expanding international cooperation.The development of Yiwu Small Commodity Market is a leap from the spontaneous trading of small traders to the world's largest distribution centre for small commodities under the impetus of reform and opening-up policy. From "Chicken Feathers for Sugar" to "World Supermarket", Yiwu market has created a second transformation and upgrading from customer flow to information flow.The small Olympic bracelets are both business and cultural ties. During the Paris Olympic Games, people from different countries speaking different languages wore the same style of colourful bracelets. This is not only the presentation of the Olympic spirit, but also the witness of Yiwu as the "barometer" and "wind vane" of global small commodity trade.Declaration: This article comes from the Xinhuanet.If copyright issues are involved, please contact us to delete.

As the world's largest stationery industry exhibition platform, Ningbo Stationery Show is highly valued by the industry. The 22nd Ningbo Stationery Fair will be held on March 19-21, 2025, and the enthusiasm of industry enterprises continues to rise. As of June 5, the remaining booths have been less than 10%, and more than 1,700 exhibitors will be assembled soon.There are many exhibitors Changlong, Baoke, Superior, CJP, LPS, five thousand years, Jinhui, Snowhite and other well-known stationery enterprises.

On July 5, Bubble Mart LABUBU IP theme store was officially opened in Bangkok's MEGA BANGNA mall. Chang Yumeng, Minister Counselor of the Chinese Embassy in the Kingdom of Thailand, Wang Ning, CEO of Bubble Mart International Group, and Wen Deyi, President of Bubble Mart's international business, along with many Thai fans at the scene, witnessed the grand opening of LABUBU's first IP theme store.　LABUBU Opening ShowThe unique trendy commercial space, trendy limited merchandise plus LABUBU's ultra-high popularity in Thailand made the LABUBU theme store create another popularity peak for the opening of overseas stores. The performances and interactions of Bubble Mart's star friend LABUBU even ignited the atmosphere at the opening site, and on the first day of opening, the turnover of the LABUBU theme store exceeded RMB 10 million, creating a new record of single-day sales for overseas stores.The first Labubu-themed store with customized staff T-shirtsMEGA BANGNA is the largest shopping mall in Southeast Asia, located in the northeast of Thailand's capital city of Bangkok, just 20 minutes from Suvarnabhumi International Airport, and is ideally situated to offer a wide range of well-known brands and cuisines from around the world. The 58,000 square meter shopping center is about the size of a local town, and the design uses the concept of a “valley” to create a surreal natural “forest” environment. The concept of transforming the natural environment into a unique shopping experience has led to a revitalization of natural urban living and has become a trend-setter for commercial spaces in Thailand.LABUBU itself is set to be an elf living in the forest, and the presence of the LABUBU themed store in MEGA BANGNA is a “match made in heaven”; the LABUBU themed store is filled with LABUBU elements in both the store design and merchandise display, as well as the T-shirts worn by the store staff, so that you can feel like you are surrounded by the mischievous and cute LABUBU elements. When you are in the store, you will be surrounded by the naughty and cute Labubus. On the opening day, Bubble Mart also launched the LABUBU artist's baby, a large bright gold design full of Thai style, and a large number of limited edition products including Lava, LABUBU, KingMon, and so on.There were also a large number of limited edition items including Lava, LABUBU and KingMon, which sold out quickly upon launch. During the opening period, the mall was also filled with LABUBU's IP images, attracting a large number of Thai fans to stop and take photos.　　Minister Counselor Chang Yumeng of the Chinese Embassy in the Kingdom of Thailand (second from right) and Bubble MateThe opening of the LABUBU theme store is also an important milestone in the globalization of Bubble Mart's IP operations. Consumers were enthusiastic to play cards and interact with each other at the exclusive LABUBU punch card point, which is also the first punch card point with selling function under Bubble Mart, and it is full of fun. It is understood that the opening of the theme store will bring a lot of surprise activities for consumers. In addition to the appearance of LABUBU's “real”, on July 12, Long Jiasheng will also come to Bangkok to hold a special book signing in the atrium of the mall.Relying on Bubble Mart's globalized artist operation system, more and more IPs are releasing strong global influence. In addition to Singapore, Malaysia, Thailand and Vietnam, Bubble Mart will expand its strategic map to Indonesia and the Philippines in the future to better lay out the potential market in Southeast Asia. Under the diversified and tolerant cultural atmosphere of Southeast Asia, Bubble Mart will also explore more ways to integrate local specialties with trendy games to bring more surprises to Southeast Asian consumers.Declaration: This article comes from the China Central Radio and Television (CCRTV).If copyright issues are involved, please contact us to delete.

Recently, The Supreme People's Court of the People's Republic of China made a retrial judgment in the case of China First Pencil Company Limited (hereinafter referred to as "First Pencil") v. a domestic stationery company infringing on a certain influence of the packaging decoration dispute, and found that the stationery constitutes an infringement of rights. The case went through the first trial, second trial and retrial, and was finally finalized by The Supreme People's Court of the People's Republic of China.Classics will always be passed onZhonghua 6151 red and black drawstring pencil (hereinafter referred to as "6151") is a classic product designed and launched by First Pencil on May 1, 1961 to celebrate Labor Day. After more than 60 years of use, publicity and maintenance, the pencil has accompanied the growth of generations and has become a pencil known to the public. Because of its high market influence, counterfeit or imitation products often appear in the market. In order to safeguard its legitimate rights and interests, First Pencil has defended its rights through litigation and other means, and its 6151 market influence has been supported by the judgments of many grassroots courts, intermediate people's courts and high people's courts.In 2021, First Pencil discovered that a domestic stationery company had used without permission the red and black drawstring decoration similar to 6151, causing misidentification and confusion among the relevant public. It sued to the Intermediate People's Court of a certain city in a certain province. After the trial, the court of first instance held that the red and black stripe decoration used by the stationery company was more common in the market, lacked prominence, and did not have the uniqueness of distinguishing the source of the goods, and thus did not constitute an infringement of the First Pencil, and the court rejected all the litigation requests of the First Pencil. The court rejected all the litigation requests of the First Pencil. The First Pencil refused to accept the judgment of the first instance and appealed to the Higher People's Court of a certain province, and the court of the second instance upheld the judgment of the first instance, which held that the packaging and decoration of the pencils in question did not have the distinctiveness and uniqueness, and that the use of the stationery company did not constitute an infringement of the rights of the company.The first pencil firm intellectual property rights, then filed a retrial application to the Supreme People's Court.Justice is never lateThis case is a rather complicated litigation in the process of defending the independent intellectual property rights of the first pencil, but in the country's protection of intellectual property rights continue to strengthen, and the laws and regulations continue to improve the situation, justice has finally been served.First Pencil sincerely thanks the consumers for their trust and love, which is also the driving force for the company to insist on defending its rights, safeguarding its brand and protecting the consumers.Declaration: This article comes from the China Writing Instrument Association (CWIA). If copyright issues are involved, please contact us to delete.