While the Olympic Art Exhibition is in full swing, the associated cultural and creative (cultural-creative) products are equally hot. According to reports, since the exhibition's opening, total sales of related products have exceeded 10 million yuan.Cultural-creative items from Pudong's museums and cultural landmarks are constantly being refreshed—some tap into the emotional resonance of art with modern audiences, while others spotlight urban culture and iconic landmarks, offering a new cultural consumption experience. These creative contents attract fans and generate strong sales across various scenarios, encouraging visitors to “take a piece of Shanghai memory home.”Blending Emotional and Artistic Value: Museum Gift Shops Innovate with Style Inside the 80-square-meter gift shop of the Pudong Art Museum, shoppers crowd in and staff rush to restock. “Since June, the Van Gogh plush dolls have been flying off the shelves. The limited-edition Olympic gift sets sell out daily,” said cashier Mr. Liu. Designer Chen Jieni shared the story behind the hit products: “The plush toy went through three iterations. We initially used short plush, but were inspired by Van Gogh’s struggles with mental illness, and how today’s youth often feel stressed out, so we changed it to curly plush to enhance emotional resonance and improve the tactile feel.” The matching plush chair is inspired by The Bedroom in Arles. “Instead of just printing paintings on products, we extract design elements from the artwork, allowing customers to interact and combine items creatively,” she explained.According to the museum, over 200 cultural-creative items were launched for the Olympic Art Exhibition, generating over 10 million yuan in sales. Design teams brainstormed months in advance and collaborated with external creators and brands. Paris-based illustrator Mengmeng Sun illustrated everyday life in Paris, while “Cat's Sky City” co-developed a color palette fridge magnet. A canvas tote bag inspired by The Bedroom in Arles and co-branded with Manner Café became a hit with online fans. To inject more creative ideas into their cultural-creative line, the museum also launched a “Curator Recommender” program this year, with over 20 individuals—including two offering original product design ideas—joining the initiative.Visitors to museums often favor cultural-creative products that reflect unique artistic and cultural values. For instance, the “Cambridge University: Magical Nature” exhibition at the East Building of the Shanghai Library became a social media sensation for its British aesthetic. Co-curator Hao Li shared that some exclusive items aren’t even available at Cambridge itself—like the Turing Bear T-shirt. “Turing used to practice speeches with his bear, Porgy, so the bear represents companionship and courage.” Hao emphasized their aim is to use the exhibition as a springboard to tell emotional stories through products, creating a deep resonance with visitors.Cultural Communication & City Memory: Landmarks Redefine SouvenirsUnlike museums that draw inspiration from rich art exhibitions, some long-established cultural landmarks take a different approach. They fuse architecture, urban culture, and tourism experiences to develop highly distinctive products.At the Oriental Pearl Tower souvenir shop, a 468ml “building height” bottled water and a matching tower-shaped ice cream top the sales chart. Assistant Manager Li Linyi explained: “We turned the 468-meter height of the tower into a symbolic volume of water, making it a ‘portable memory of the city.’ The ice cream doubles as a photo prop.” At the Tower Time boutique watch store, the landmark motif gets a luxury upgrade. German tourist Annika and her boyfriend chose a mother-of-pearl women’s watch. “The pearl sheen echoes the 'Pearl' in the tower’s name. The back of the watch even includes its geographic coordinates—wearing it brings back memories of Shanghai,” she said. Sales staff recalled a foreign tour group once bought over 100 watches as souvenirs—turning landmark memories into ticking timepieces.Blending Shanghai’s cultural elements with today’s trends gives these heritage landmarks new vitality. Plush Oriental Pearl dolls and contrast-colored tumblers are prominently displayed. “These soft and cute designs break the rigid impression of the Pearl Tower and align with young people’s aesthetics,” Li said. Nearby, a newly launched blind box series creatively integrates intangible cultural heritage, qipaos, and xiaolongbao into the tower’s shape—presenting local culture through trendy collectibles.Taking cultural creation to the next level, the Oriental Pearl Tower has partnered with time-honored Shanghai brands and emerging labels to form synergistic collaborations. Highlights include the pearl-carved capsule by Lei Yun Shang, oriental-scented hand cream by Qingzhi, and blue-and-white porcelain toothpaste by Maxam. Behind these co-branded successes are creative reinterpretations of landmark elements and city symbols, fusing traditional craftsmanship with iconic architecture. “Our cultural-creative team actively seeks new partners to bring more Shanghai-centric products to life—so visitors can truly bring a piece of the city home,” said Li. The iconic landmark is evolving from a site of cultural display to a platform of cultural innovation, injecting new life into Shanghai’s urban branding.Strengthening Synergies: Building a Holistic Cultural-Creative Industry ChainThe development of the cultural-creative industry can't rely solely on individual institutions. Pudong is promoting both policy and ecosystem-driven growth. Recently, 12 museums signed contracts with 12 renowned designers to join Pudong’s cultural-creative product upgrade plan, aiming to co-develop high-quality products.Pudong holds three key levers: IP development, industry integration, and commercialization. It offers a comprehensive policy package including general, special, and park-specific support. This spans film, digital creativity, and art trade, and provides funding for IP development and settlement of related businesses in cultural parks. New business models such as cultural trade, IP derivatives, and immersive experiences are encouraged to cluster in Zhangjiang and resort zones, with operating subsidies available. It also continues to fund high-quality projects with special cultural funds, while offering policy support in talent recruitment, IP protection, and legal services.In 2024, Yuewen’s derivative product GMV exceeded 500 million yuan for the first time, with card collectibles alone accounting for 200 million yuan. Titles such as The King’s Avatar, Joy of Life, and Under One Person set new sales records. Yuewen is expanding its direct sales channels with over 10 live-streaming studios and 8 flagship stores, supplemented by its presence on Tmall, Taobao, and more than 3,000 online resellers and 6,000 offline retailers—creating a comprehensive omni-channel strategy. The company also secured exclusive rights to distribute Nezha 2 merchandise from FunCrazy. Notably, its high-end collectible cards co-launched with Hitcard for Joy of Life generated 20 million yuan in GMV even before the release of Season 2—making it the most successful drama-themed collectible card line in history. Hitcard is a brand under Shanghai Qixing Network Technology Co., registered in Pudong.As a key part of the industrial ecosystem, platforms also play a major role. The IP Operation Center under Shanghai Free Trade Zone Cultural Investment integrates top-tier cultural and artistic resources—including the National Museum of China and Wu Changshuo’s works—into a full-service chain of IP discovery, product development, channel operation, and tourism integration. Sales have surpassed 500 million yuan. According to product head Wu Di, their team covers IP planning, product design, supply chain management, and sales operations. They’ve developed over 50 product lines and built a responsive supply chain across the Yangtze River Delta and beyond. Their presence spans major e-commerce platforms and dozens of scenic and cultural venues—establishing a comprehensive retail matrix. “Our goal is to become a one-stop cultural and tourism creative platform integrating product development, channel management, IP operations, and cultural tourism services,” said Wu Di.Declaration: This article comes from The Paper.If copyright issues are involved, please contact us to delete.

Recently, two cultural and creative products based on the Qing Dynasty’s Yongzheng Famille-Rose Bat-and-Peach Vase, housed in the Shanghai Museum, have sparked a heated online debate.It began when a netizen claimed to have purchased a refrigerator magnet shaped like the vase at the cultural gift shop of the museum's East Wing. The magnet's "lighting function" and "hole in the base" were interpreted as an uncomfortable echo of the vase’s history when it was overseas — reportedly filled with dog feces and soil and repurposed as a lamp base. This prompted others to dig up images of a lamp designed using the same vase motif, with one commenter noting, “It’s been turned into a lamp again — the one thing it never wanted to be.” The debate quickly escalated into polarized opinions. One side accused the designers of disrespecting history and mocking national trauma. The other side felt people were overreacting, noting that turning the vase into a lamp could also be seen as an appreciation of its beauty and functionality.Is the vase's overseas journey necessarily a story of humiliation? Does its use as a lamp indicate disrespect? And why did the museum decide to make it light up in the first place? A journalist from Wenbo Headlines interviewed Shanghai Museum staff and cultural relics experts to explore these three key questions.Q1: Is the Vase’s Overseas Journey a Humiliation?The Bat-and-Peach Vase is currently on display in a central case in the ceramics gallery on the second floor of the museum's East Wing. With its long neck, rounded shoulders, full peach motifs, and flying bats symbolizing good fortune, the vase represents the pinnacle of Qing-era Famille-Rose porcelain craftsmanship. According to Zhang Dong, a researcher at the museum's conservation department, the vase was purchased at auction in 2002 by Hong Kong collector Ms. Cheung Wing Chun for HKD 41.5 million and promptly donated to the Shanghai Museum. Before that, it had been in the possession of the family of Ogden Reid, former U.S. Ambassador to Israel. How the vase left the Forbidden City and entered that family's hands remains a mystery. Because it was imperial porcelain from the Qing court, many netizens associated it with China’s era of national humiliation. However, researcher Chen Jie from the ceramics department noted that imperial porcelain left the Qing palace through many channels, including diplomatic gifts. Historical records show that Emperor Qianlong exchanged gifts with the British Macartney mission. Even during the Yongzheng reign, similar cultural exchanges took place.Q2: Does Using the Vase as a Lamp Mean Disrespect?Another controversy concerns how the vase was used as a lamp base during its 40-plus years in the Reid family's collection. According to family accounts, they considered drilling a hole for wiring but ultimately decided against it to avoid damaging the vase. To stabilize the piece — which had an unstable, olive-shaped body — they filled it with sand and newspaper. Because the family also had dogs, some netizens assumed the sand contained dog feces and saw this as a grave insult.Peng Tao, head of the ceramics department at Shanghai Museum, responded: “The family clearly thought the vase was beautiful. It was kept in their New York home — there’s no evidence it was filled with dog feces.” He added that it's common in the history of East-West cultural exchange for foreign collectors to repurpose or embellish Chinese porcelain. Experts confirmed the vase was undamaged upon arrival at the museum.Professor Liu Zhaohui from Fudan University explained that adapting Chinese porcelain for new uses has long been a global tradition. In the Middle East, Chinese porcelain was inlaid with gems and treated as treasure. In Europe, pieces were adapted to suit Western tastes and needs — for example, with metal fittings for durability and style. Similarly, the Qing court often modified Western enamelware or Japanese lacquerware to suit imperial preferences.Q3: Why Was the Creative Product Designed to Light Up?"Out of all the vases, why did the Bat-and-Peach Vase need to light up?" asked many online. A Shanghai Museum spokesperson explained that since the vase entered the collection, over 40 different creative products have been designed based on it — including scarves, notebooks, and thermos bottles. The table lamp version has been sold in the museum's gift shop for years. The light-up refrigerator magnet is a recent product, launched in response to the growing popularity of novelty magnets.“This year, light-up, glitter, and spinning magnets have been top sellers. We developed nearly 100 designs based on artifacts — the Bat-and-Peach magnet is just one of them. The light enhances the ceramic’s translucency and luster,” the spokesperson said.The museum emphasized that all creative product designs are made with historical respect and that they consulted the donor before releasing any items. They also noticed that many accounts criticizing the product were newly registered, repeatedly mentioned a certain video game, and used inflammatory language to provoke conflict and gain traffic. Some even attempted to redirect attention to sell their own related merchandise.Shanghai Museum reaffirmed its commitment to the philosophy of "art in life, life as art." They will continue listening to public feedback and innovating to offer high-quality cultural products for modern lifestyles. Is Developing Cultural Products Based on Artifacts Really “Disrespecting History”?It’s widely acknowledged that modern Chinese history is marked by national trauma. Many of the country's heritage sites and relics were once desecrated. Countless cultural treasures were lost overseas. But does that mean people today should avoid visiting the Great Wall or the Forbidden City because of their painful past?Remembering history should inspire national strength, not burden the present with emotional shackles. Arguing that cultural relics cannot be appreciated, modified, or creatively reused because of their tragic past is a form of rhetorical coercion disguised as respect.Each repatriated relic has a dramatic story. Many, such as Autumn Letter, Bo Yuan Tie, Five Oxen Scroll by Han Huang, or the iconic Zodiac animal heads from the Old Summer Palace, have inspired new cultural products. These creations help bring ancient artifacts into contemporary life and are a key part of the national effort to “bring relics to life.”The return of cultural relics also reflects China’s growing international influence. In recent years, the U.S. has returned 38 artifacts; the Western Zhou Feng Xing Shu Gui was recovered; seven columns from Yuanmingyuan were brought home. Since the 18th National Congress, 48 batches totaling 2,113 artifacts have returned to China.These items represent more than sorrow — they are symbols of national revival. Rather than trapping them in a narrow, emotional narrative, we should see their return as a testament to China's resilience and rising global stature.In today’s internet landscape, sensationalism, emotional rhetoric, and polarization are common. Basic facts can be distorted. Just because a relic becomes a light-up magnet doesn’t mean it’s being disrespected. If we resist extremism, extremism won’t dominate the discourse. If we don’t pander to traffic, reason won’t need to tread so lightly.Let’s protect our cultural heritage together — not divide ourselves in its name.Declaration: This article comes from CCTV.com.If copyright issues are involved, please contact us to delete.

"Toys are one of the most important carriers of AI technology.In Guangdong, Dongguan Chaojiao, Chenghai toys and other well-known industrial clusters are accelerating the embrace of artificial intelligence."Recently, the Guangdong Provincial Department of Industry and Information Technology predicted that in the future, with the support of Guangdong's advantages in electronic information and AI industrialization and application, new tracks such as "AI+traditional toys", "AI+popular toys" and AI companion robots can expand Guangdong's toy industry by more than100 billion yuan of incremental output value, the total output value of all toys is expected to exceed 300 billion yuan.Guangdong aims at 100 billion yuan output value incrementGuangdong is the country's largest toy production and export base.According to Chen Jie, a member of the Party Group of Guangdong Industry and Information Technology Department, in 2024, Guangdong's toy manufacturing industry achieved 76.6 billion yuan of industrial revenue, an increase of 8.3%; Guangdong's toy exports of 105.3 billion yuan, accounting for 37% of the national toy exports, and has formed the whole industry chain rapid response mode, brand ownership, IP authorization, patent authorization are the first in the country.As the global toy industry develops in the direction of intelligence and personalization, AI-enabled toys have become a new hot market.South China University of Technology Future Technology Institute Professor Liu Siyuan introduction, China's toy industry market is expected to exceed 160 billion yuan this year, while the penetration rate of intelligent toys increased significantly, the use of AI technology transformation has been a major trend in the toy industry.The reporter was informed that the current "AI + toys" industry chain upstream and downstream enterprises showed a booming trend.In the upstream, Aliyun, Beike Ruixing and visual source electronics, etc., is accelerating the launch of personalized products and technical solutions suitable for the toy industry.In the downstream, traditional toy companies such as Aofei Entertainment and Qunyu Interactive are also actively transforming and launching a number of new AI toy products with significantly higher added value.Among them, Dongguan Wise used AI to optimize the production process and successfully undertook over 100 million yuan of expedited orders for Nezha derivatives.Chen Jie said, "In the future, under the support of Guangdong's advantages in electronic information and AI industrialization and application, AI+ traditional toys, AI+ trendy toys, AI accompanied by robots, and other new tracks can expand the Guangdong toy industry to more than 100 billion yuan of incremental output value, and the scale of all toys total output value is expected to exceed 300 billion yuan."Accelerate the promotion of the Guangdong artificial intelligence-enabled toy industry action programme landing"We also found that there are problems such as insufficient enterprise innovation ability, single product function, lack of relevant regulations, lagging standards and shortage of composite talents, especially the fit between AI technology and the toy industry."Chen Jie said that it will accelerate the study and introduction of Guangdong Province to promote AI-enabled toy industry action plan, cultivate the construction of Dongguan, Shantou and other key AI toy industry clusters, and create benchmark AI toy enterprises.At the same time, Guangdong is also planning to establish a provincial human-computer interaction symbiosis intelligent manufacturing (toys) innovation centre, accelerating the AI technology empowered toys "research, production, supply, marketing and service" chain, to enhance the effective supply and service.In addition, it will also establish the Guangdong AI toy standard system, and promote it to take the lead in becoming a national standard.In recent years, Dongguan has promoted the deep integration of AI and the toy industry through the introduction of special policies and the organization of the China International Animation Expo.According to statistics, the output value of Dongguan's above-scale toy manufacturing industry in January-May 2025 exceeded 10 billion yuan, and exports have grown significantly.Dongguan has formed a tide play industry cluster with Shipai, Chashan, Qingxi, Changan, Changping and other towns and streets as the key areas, of which the Shipai trend toy industry cluster was recognized as the provincial small and medium-sized enterprise characteristics of industrial clusters, and is declaring the national level cluster.Dongguan has more than 4,000 toy manufacturers and nearly 1,500 upstream and downstream supporting enterprises, and is the country's largest toy export base, with a quarter of the world's animation derivatives produced in Dongguan, and nearly 85 per cent of China's trendy toys produced in Dongguan.Declaration: This article comes from the Shanghai Securities News-China Stock Net.If copyright issues are involved, please contact us to delete.

Recently, the Luoyang Museum of the Spring and Autumn copper when Lu because of the appearance and the current popular fashion game "LABUBU" similar to the screen of social media.Previously, Nanchong City Museum in Sichuan Province, the Han Dynasty terracotta figurines also because of the face of "Ultraman" accidentally became popular.The netizens play terrier constantly at the comment area, from "the original Han Dynasty people also believe that the light" to "this is the Eastern Zhou, you that is last week's", a span of a thousand years of "emoticon dialogue" so in the museum lively staged.A "emoji dialogue" spanning over a thousand years is thus lively staged in the museum.Of course, this is not the first time because of the "cultural relics face pop culture" triggered by the craze.From the Sanxingdui bronze mask and "Zhu Geliang" face, to the Shanxi Museum of "cute owl" was made into emoticons, these accidental "hit the face of the cultural relics", aroused by the public of the museum's sense of intimacy.Museum's sense of intimacy.This also reminds us that the fun of museum artifacts and communication power, never more than "authoritative explanation" or "heavy history", it is more likely to be hidden in that between a smile.Netizens find it interesting, not really think that "Ultraman crosses over", but because in the visual image information is very rich, emoticon culture is highly developed, the public's cultural consumption habits have quietly changed.In the fragmented communication, the reason why a cultural relic can attract attention, often because it and some kind of popular cultural symbols have an unexpected collision.This kind of "collision" provokes a kind of humour and affinity that transcends time and space.When the cultural relics are no longer a cold exhibit, but become familiar to the public, people's perception of it is no longer unfamiliar and awe, but "participation" or even "play terrier" re-creation.This is a unique ability of young people to recreate culture: to create a link between history and popularity, and to find resonance between authority and fun. From the perspective of these two cases, the paths of the network buzz they triggered are amazingly consistent: a netizen stumbled upon the photo - social media platforms published - netizens watched and teased - official museums responded to the second dissemination of the warmth.This path shows that the first driving force of modern heritage dissemination is more and more inclined to the "netizen discovery", and no longer the official museum-led publicity.More importantly, cultural relics "face collision terrier" lowers the threshold of public understanding of cultural relics, the original highly professional cultural relics can be chatting, can be shared.A 2000-year-old copper danglu, if only introduced as "one of the very important ancient horse ornaments", visitors may just nod blankly, but once it is said to be "cultural relics version of LABUBU", immediately has the space for discussion.This is exactly the broken circle communication strategy that museums have repeatedly explored in recent years - breaking down the thick historical barriers in a relaxed way.Faced with the enthusiasm of netizens, Luoyang Culture and Tourism was the first to post, "In addition to LABUBU, Luoyang has these 'conspicuous packages'!"Nanchong City Museum also graciously admitted that the terracotta figurines "are indeed quite similar", and did not reject people with a serious academic posture.This kind of openness, humour, inclusive attitude, but also museums to promote their own premise.It can be seen that today's museums are not just a place for displaying cultural relics, but also a public space for carrying public emotions.When the younger generation is accustomed to consuming information through "playing with stems" and "contrasts", the museum's response has also shifted from "knowledge" to "resonance".Further thinking is that in the future, can museums take the initiative to explore such "face collision artifacts" and turn the "conspicuous packet" type of artifacts into IP-based content?Is it possible to make a clear historical background behind each "Cute"?Fun and education go hand in hand, so that young people can quickly establish a vivid connection with history.People see "Ultraman" and "LABUBU" in cultural relics, in fact, is in the current familiar cultural language, dialogue with the past, when the "museum hit the face of the terrier" frequently burst into flames, it is not that history has become "frivolous", it is that history has become "frivolous".When the "museum face hit terrier" frequently burst into flames, not history has become "frivolous", but in the developed mobile Internet, the public has found a new way of the same frequency with the cultural relics.Declaration: This article comes from Guangming Daily. If copyright issues are involved, please contact us to delete.

In recent years, China's trendy toy brands, represented by Pop Mart and TOP TOY, are accelerating their sail to the sea, reporting successes in the Southeast Asian market, and actively laying out the European and American markets with great potential.Huatai Securities has released a series of new consumer research reports to analyse this phenomenon in depth, believing that China's trendy toy industry is ushering in a "golden age" of global expansion and is expected to give birth to world-class toy brands thanks to the comprehensive upgrading of its product power, design aesthetics, supply chain efficiency and comprehensive IP operation capability.Overseas toy market is vast, emerging brands quickly seize market shareAccording to Frost & Sullivan, the global toy market size of about 773.1 billion yuan in 2023, is expected to 2024-28 years CAGR of about 5.1%, of which the collection of toys category rapid penetration, in China, the United States, Western Europe in 2009-23, the share of the collection of related categories were raised 19, 11, 12 pct.Category structure changes, LEGO, MGA Entertainment, Jazwares and other collectible toy companies continue to increase the share, and Pop Mart has category innovation, "social currency" attribute, the commonality of emotional consumption, reflecting the new collectible toys to subvert the industry has become a global trend.In recent years, the tide of national products continue to innovate, blind box, block people, set of cards and other emerging categories of rapid rise, driving the industry high boom growth, the domestic head of the brand in the quality of the product, design aesthetics, cost-effective and so on, have global competitiveness, and gradually from the cost-effective seafaring towards the output of new categories.Global market is wide open and new forces are on the riseThe report points out that the global toy market has huge space, with a size of about RMB 773.1 billion in 2023, and a compound annual growth rate (CAGR) of about 5.1% is expected between 2024 and 2028.Among them, the category of collectible toys is rapidly penetrating globally, with the share of collection-related categories in major markets such as China, the United States and Western Europe rising by 19, 11 and 12 percentage points respectively between 2009 and 2023.In this structural change, LEGO, MGA Entertainment (L.O.L Surprise Dolls), Jazwares and other companies focusing on collectible toys continue to increase their share of the market, while Chinese brands such as Pop Mart are becoming an important part of the global emerging force by virtue of their category innovation, "social currency" attributes and emotional consumption value.According to Huatai Securities, China's trendy toy market has been growing steadily.According to Huatai Securities, the continued innovation of China's leading fashion toy companies in new categories such as blind boxes, building blocks, and collectible cards has driven the industry's high growth.Their product quality, design aesthetics and price-performance ratio have become globally competitive, and their overseas route is upgrading from the "price-performance ratio" advantage in the early days to "exporting new categories and new ways of playing" to the world."People, goods and field" change, the national goods "bend the road to overtake"A report by Huatai Securities focuses on the three key change factors that drive the success of China's trendy toys going overseas - "people, goods and field":Change of customer base: from children to universal collection.The toy consumer group has expanded significantly, and adults have become an important increment. 2022, the United States and Europe, the proportion of toy consumption of people over 12 years of age reached 25% and 29% respectively, and the growth rate continues to outperform the broader market.Aesthetic preferences are more trendy and personalized.The global cultural phenomenon of "Kidult" (children and adults) has injected strong impetus into the toy collection market.Changes in IP and marketing: the rise of image IP and the emergence of social media as a core position.The social media and short-video consumption of entertainment has put pressure on the influence of "story IPs" that rely on long content narratives, while "image IPs" (such as Pop Mart's Labubu and Molly), which rely on unique visual designs that strike a chord in people's hearts, have seen an outburst.The "social currency" attribute that comes with trendy toys is highly compatible with social media, and it quickly breaks the circle through KOL recommendation, UGC content (user-generated content) and viral dissemination.This is exemplified by the fact that Pop Mart's single-day sales on TikTok's U.S. website exceeded US$160,000, and its single-session GMV was nearly US$290,000, which is an example of the success of Pop Mart.The change of channels: online breakthrough, live e-commerce empowerment.The epidemic has accelerated the process of online toy consumption, helping Chinese brands bypass the monopoly of traditional toy giants on offline channels (such as Toys R Us).Southeast Asia, as one of the fastest growing markets in the world in terms of e-commerce penetration, the live-streaming with goods model is highly compatible with the strong display and interactive play of hip toys.Pop Mart recorded a single GMV of over $100,000 through live streaming on TikTok Thailand.In the North American market, TikTok Shop has also become an important platform for Gen Z and Millennials to reach out to and purchase trendy toys.Regional markets: Southeast Asia rides the wave, Europe and the United States have a bright outlookHuatai Securities also pointed out in the report that after years of development, Chinese tide game enterprises have accumulated rich experience in product matrix covering a wide range of age groups, IP operation and marketing, online and offline omni-channel layout, etc., and are able to keenly capture and make full use of the profound changes in the global "people, goods, and field" to realise the "curved road to overtake".The report has made an analysis of the key overseas regions.The report gives an outlook on key overseas regions:South-East Asia: a region with great potential.The region has a young population structure (the population aged 15-34 is equivalent to 61% of China), strong entertainment consumption concepts, and a high degree of acceptance of East Asian trend culture.Chinese brands have successfully ignited market fever through localisation strategies such as celebrity cooperation, live e-commerce and high-quality shops (e.g., Pop Mart and 52TOYS are rapidly opening shops in Thailand), and are replicating and expanding from Thailand to Indonesia, the Philippines, Vietnam and other countries.The rapid growth of local salaries and the obvious trend of consumption upgrading provide continuous impetus for the penetration of trendy games.Europe and the United States: strong consumption power, promising.North America (per capita consumption of toys is 12.1 times that of China) and Europe (4.6 times) have strong consumer power, high acceptance of multiculturalism, and relatively small cultural barriers in the field of trendy toys.U.S. consumers have a significant preference for collectible toys (61% of consumers buy collectibles) and high price acceptance.Chinese brands' local fan base is growing rapidly, with frequent circle-breaking events.The large number of mid-to-high-end shopping malls in the US (A-grade malls with a ping-efficiency of around 59,000 yuan per square metre) offers a wide range of offline channels to expand.Although we need to pay attention to the risk of trade friction, but the report believes that the head of the enterprise by virtue of overseas production capacity layout and high product premium ability, with strong anti-risk resilience.Core advantage: from "designer dividend" to "cultural industry" systemThe report emphasizes that the underlying support for China's fashionable games going overseas is the upgrading of China's manufacturing industry's "cultural industry" system:Design and R&D strength jumped: thanks to the huge domestic "designer dividend" (the number of art graduates far exceeds that of the United States), the head of the tide of the toy enterprise R & D team scale (such as Pop Mart, the relevant team of MINISO more than 1,000 people), and sustained investment to promote product innovation, such as Pop Mart Labubu Vinyl Plush series in Europe and the United States triggered a craze, the product price has been compared with the international price of the toy, and the product price has been compared with the international market.For example, Pop Mart Labubu Vinyl Plush series has caused a craze in Europe and the United States, and the selling price of the products has been on a par with international brands or even slightly higher, but won the market by virtue of better design and quality.Advantage of supply chain integration: China's perfect toy manufacturing industry chain (such as Dongguan, Shantou cluster) for the integration of technology innovation (such as vinyl plush, quicksand acrylic) provides a strong foundation.General-purpose parts platforms like Goddes Precision, through the integration of orders to enhance the scale effect and technical precision (close to the level of Lego), help the whole industry upgrade.IP ecology and fan operation: China's leading fashion game has evolved from simply selling "goods" to building a comprehensive ecosystem that includes IP operation, community interaction (e.g., unboxing, DIY, baby-swapping), themed shop experience, flash mob activities, tournaments (e.g., Card Game's Heroes Duel), content incubation (e.g., animated shorts), and even crossover co-branding, with the ability to establish a deep emotional connection with global fans.It has the ability to establish a deep emotional connection with global fans.Investment Advice and Risk WarningHuatai Securities is optimistic about China's leading companies in hip games, whether through tapping the resources of original artists around the world to create their own IPs or leveraging famous copyright IPs to "borrow the ship to go to sea", both of which have a broad space for development.With their IP operation foundation and profound layout of the whole value chain including R&D, production, marketing and channels, the leading companies are expected to continue to seize the global market share.Declaration: This article comes from CaiLianPress.If copyright issues are involved, please contact us to delete.

Strawberry bears, macaroons, bangs, doe lips ...... It is hard to imagine that these words are used to describe corn.These colors and forms of corn is the recent popularity of young people to play with corn, in the direct broadcasting room a can be asked for thousands of RMB, and even tens of thousands of RMB ranging. Playing corn after special cultivation, full of particles, unique grain, rich in colour, can be placed on the hand like walnuts to play and maintain, can also be used as a beautiful hanging ornaments. Searching "play corn" in the social platform , there are more than 2 million related notes, young people enthusiastically share the feeling of play and collection tips.Dopamine bodhi strings - made of acrylic, glass, also loved by young people which are famous for its highly saturated colours such as macaron powder blue and fluorescent yellow-orange, a single string can sell for up to three times the price of a solid wood strings. Because it comes with a "sense of visual healing", many netizens believe that "Rolling it than jerking a cat is also decompression".The traditional cultural game usually have to pay attention to an "old material, pulp, oil", people value material scarcity, superior appearance and specifications, and high collection value more when collecting and purchasing.But in today's world of young people's cultural and recreational activities, it seems that aesthetics and individuality are more abundant and assertive to be more dominant.Cultural object no longer just a private collection of objects, but a kind of fluid self-expression.From walnuts to dopamine strings and then to play corn, although the carrier has been changing, but the logic is the same.The reason why play is so sought after is essentially because it is first and foremost an object to play with and spend time on, and it is a plaything that nourishes the mind.In people repeatedly touch friction and time precipitation polishing, the object from the original shape gradually transformed into a warm and moist as jade form, is very healing.People love to "keep" the plaything, more is also love it in their hands little by little change process. It's just that younger people care not only about ageing, but also about emotional value and social expression.The mechanical repetitive action of the play, in fact, provides a one-way output of certainty, that is, as long as you put in a certain amount of time to maintain, it will be able to stabilize the pulp jade.In this kind of certainty, you can see the harvest when you give, and there is a reciprocal return of emotional value when you fondle it.It is precisely this sense of order and instant gratification that is not disrupted that hedges against some of the uncertainties of the real world.This rhythm of complete self-control allows people to temporarily let go of stress and soothe their moods.Young people also display their taste and seek a sense of identity in a variety of beautiful, interesting and auspicious bead strings.Therefore, it is not difficult to imagine why young people have fallen in love with rolling strings, rolling corn. These new-style cultural toys also convey a new understanding of traditional culture among young people.Elements of national style and traditional culture can also be embellished and embedded in daily life in more interesting and diverse ways.This new wave of cultural toys led by young people enriches the category of traditional cultural toys, expands the space for people to enjoy them, and injects a sense of breath and growth into traditional culture.This fresh vitality is an opportunity and a challenge for businesses.This has prompted the market to continue to push the boundaries of the culture and play more new ways to adapt to young consumers.However, while embracing youthful expression, there is still a need to maintain reverence for traditional craftsmanship and culture.Declaration: This article comes from Guangming Daily.If copyright issues are involved, please contact us to delete.

On 1 June, the General Administration of Market Supervision (National Standards Commission) released data that, up to now, more than 210 national standards in children-related fields have been issued, providing a full range of standard guarantees for guarding the health and safety of children.In terms of daily necessities, national standards such as Technical Code for the Safety of Textile Products for Infants, Toddlers and Children, Technical Code for the Safety of Children's Shoes, Woven Children's Clothing, Knitted Infant, Toddler and Children's Clothing, School Uniforms for Elementary and Middle School Students, etc., have put forward clear quality and safety requirements from fabrics to design and production.Basic Safety Technical Specification for Paper Products for Infants, Toddlers and Children, Safety Technical Specification for Furniture for Infants, Toddlers and Children, Performance Requirements for Desk Lamps for Reading and Writing, General Technical Requirements for Children's Toothbrushes, as well as national standards for infant and children's products such as home protection, soothing appliances and bathing apparatus, etc., have made stringent requirements for products as small as tissues and toothbrushes, and as large as furniture and lamps, so that the children can wear and use them in a healthy and safe manner.In terms of toys and stationery, the series of national standards on "Toy Safety" have made strict specifications on the basic safety of various types of toy products, mechanical and physical properties, migration requirements for specific elements, and the safety of specific toy products such as household swings and slides, toy scooters, and chemical sets of toys.General Requirements for the Safety of Student Products, General Technical Specification for Children's Bags, Specification for Pen Sleeves to Reduce the Risk of Suffocation for Writing and Marking Tools, Digital Teaching Materials Quality Requirements and Testing Methods for Digital Teaching Materials for Elementary and Middle Schools, and other relevant standards set clear requirements for student products, children's school bags, pen products, and digital teaching materials, so that children can play and study with safety.In terms of sports and health, national standards such as Hygiene Requirements for Prevention and Control of Myopia in Children and Youth Learning Products, Safety Technical Specification for Optical Products, Safety Technical Specification for Optical Products, Safety Technical Specification for Glasses for Completed Products, and Service Specification for Early Intervention Institutions for Children with Visual Impairment from 0 to 6 Years of Age, have made detailed provisions on myopia prevention, intervention and control, as well as on the dispensing of spectacles and the rehabilitation of visually impaired children.The two series of national standards on sports equipment and venues for primary and secondary schools, and on the assessment of students' sports ability, provide systematic specifications for the equipment and venues for a wide range of sports, such as football, basketball, volleyball, feather, ping ping and tennis, as well as for ice, snow, swimming, gymnastics and track and field, and for the assessment of students' sports ability.In addition, "primary and secondary schools synthetic material surface track and field" "primary and secondary schools synthetic material surface basketball court" "primary and secondary schools artificial grass surface football field" "jump rope", respectively, track and field, basketball and football venues and students commonly used sporting goods performance and safety put forward stringent requirements, in order to prevent "small glasses""little fat", to prevent "small glasses", to protect the healthy growth of children to provide standard support.In addition, national standards such as the General Specification for the Protection of Minors in Intelligent Mobile Terminals, the Classification and Coding of Unhealthy Internet Content for Minors, and the Technical Requirements for Minors' Guardianship System of Information Technology Online Games have effectively helped to protect the safety of minors online.A number of mandatory national standards, such as the Safety Technical Conditions for Dedicated School Buses and Restraint Systems for Motor Vehicle Child Occupants, strictly regulate the safety requirements for school buses and child safety seats, so as to effectively safeguard the safety of children on the road.The General Administration of Market Supervision (NSC) will continue to strengthen the formulation and revision of national standards in child-related fields, and further play the role of supporting and guaranteeing national standards in protecting children's safety and caring for their healthy growth.Declaration: This article comes from Xinhua News Agency.If copyright issues are involved, please contact us to delete.

As one of the segments of the silver-haired economy, senior toys are gradually coming into the public sight.Rebound fitness ball, wrist ball, colourful recovery ball and so on have become hot selling senior toys on Taobao in recent years.Over the past year, the search volume of senior toys on Taobao has increased by 121% year-on-year, and the turnover has increased by more than 70% year-on-year. However, at the same time of this potential market in the rapid development, there are some difficulties and pain points.How to let the elderly really realize the “the elderly have fun"? Elderly toys become a new favourite in the silver-haired market Nine linked rings, Luban locks, fingertip gyro ...... Recently, Nanjing consumer Yin Wang in the e-commerce platform for his parents to buy a few educational senior toys: "My parents are retired, I bought this for them so that they could usually play.It can not only prevent cognitive decline, but also entertainment to relieve boredom." In some nursing homes or elderly service institutions, elderly toys that can exercise the brain and body functions of the elderly are used in large numbers.In the Liaoxi Community Nursing Service Station in Qingdao's Shibei District, caregivers take out brightly coloured blocks."I need square red blocks, can you help me find them?"Under the caregiver's patient guidance, the old man slowly but accurately got the designated blocks. Taobao toys tide play industry team revealed that this year, the platform has emerged more production from Yiwu, Chenghai, Shantou elderly toy merchants, and gradually developed into a large-scale industry.Based on the industry judgement and the trend of growth of platform goods, Taobao will establish a new category of "suitable for the elderly toys", and provide separate support and precise operation.Preliminary estimates, the new category will cover at least 20,000 commodities new category construction and operation. The continuous expansion of the toy market scale, but also attracted many companies competing layout of the elderly toy business, to seize the first opportunity of the blue ocean market.In Zhejiang Yunhe, many wooden toy enterprises have transformed to open up a new track, exploring the new development model with integration of "wood play + elderly health services" , extending the elderly recreation and wood play the wisdom of the industry chain, to open up the overseas silver-haired economy market.At present, Yunhe wooden toy enterprises have systematically developed more than 1,000 elderly puzzle wooden play products.Zhejiang Mimi Zhikang Technology Co., Ltd. chairman Dafei Ma introduced: "In the first quarter of this year, our sales of elderly products increased by 50% year-on-year, many of which were exported to foreign countries."Toys need to be "age-appropriate" too. E-commerce platform, playing the "old age toys" label can be described as a variety of products.Zhengzhou citizen Shengli Xie said, a few months ago to buy some senior toys to his father to try, but soon be idle in the balcony: "the old man thinks these toys are for children to play."Shengli Xie pointed out the elderly toys market is currently "embarrassing": the product did not go through the "aging transformation", the actual use of the elderly is not ideal. Open Taobao shop, many labelled "toys for the elderly" goods are no different with ordinary children's toys , blocks, puzzles, carrots memory game chess, etc. are labelled as "toys for the elderly", or the main focus of the enhancement of the memory of the elderly, or claim to prevent Alzheimer's disease.Alzheimer's disease."Whether it's for the elderly or for children, the educational function is the same."A businessman explained. In this regard, some people have complained that children's toys have been "transformed" into toys for the elderly by changing their "labels".These elderly toys are not designed according to the characteristics of the elderly, so that the elderly play, either too small, or feel the rules of complexity, and there are too large a range of motion, the elderly use a certain degree of danger.At the same time, the elderly toys offline sales channels are relatively scarce.In the shopping malls, toy counters are almost occupied by children's products. Experts believe that this type of scene reflects the structural imbalance between the supply and demand sides of the elderly toy market."Many merchants only consider whether senior toys can be sold smoothly, and do not carry out ageing adaptation and application testing of toys at the production process." Delong Song, founder of the brand "The Elderly Have Fun", suggests that the elderly should be taught how to play with toys through a set of specialized teaching methods, while at the same time making them interested in toy games. How to help the industry break through How can the industry break through?Delong Song believes that all aspects of society should be widely mobilized to popularize elderly toys and games in various aspects, such as training corporate sales staff to become elderly toys and games masters. Haiwang Zhou, deputy director of the Institute of Urban and Population Development of the Shanghai Academy of Social Sciences and vice president of the Shanghai Society of Gerontology, said that the functional design of toys for the elderly should meet the needs of the elderly for health and wellness, physical exercise and intelligent life, and under the premise of guaranteeing safety, it should provide a scene and channel for social interaction for the elderly groups who have a common hobby. Liguo Feng, chairman of the National Open University Publishing and Media Group, suggests that a "product + service" model should be established, and experience activities should be carried out jointly with the community to lower the threshold for the use of toys for the elderly, and to promote the consumption of family scenes through the medium of short videos and other media. Many places have been exploring the construction of senior toy parks and senior game parks to meet the needs of the elderly and satisfy their entertainment needs.The Elderly Social Work Department of the Tongzhou District Social Workers' Federation in Beijing has launched the "Play for the Elderly: Exploring New Models for Community Retirement and Grassroots Governance" project, popularized and promoted the "Five-One Project for Elderly Game Rooms" in communities nationwide."It has also compiled a standardized manual for senior games, and trained and formed a number of professional teams of senior game instructors. The popularity of AI technology may bring new breakthroughs for the industry.Veteran toy manufacturing company SHIFENG CULTURE (002862) said they have increased development efforts to expand the age group to which AI toys are applicable, and further expanding its product matrix to include AI companion products that can also be used by adults and the elderly.Declaration: This article comes from Jiangsu Economic News.If copyright issues are involved, please contact us to delete.

Exam stationery to prevent ink leakage and reduce noise, aroma pens to bring the sensory experience, intelligent erasable pens to achieve paper-screen synchronization ...... When the practical pens become more popular, more young people began to put down the keyboard, trying to find the traditional writing feel, and continue the writing habit.As the stationery industry continues to innovate, the integration of traditional culture and modern aesthetics has become an important direction in product design.In order to cope with the noise interference, writing ink anxiety and other problems that may be encountered during the examination, a well-known stationery brand and the Confucius Temple Prayer for blessings co-branded the popular examination stationery series, which integral the concept of "national tide",”prayer”and”draw lots”which is the youngest favourite into the products and life-learning scenes.This kind of stationery not only have the meaning of praying for good luck, but also take into account the advantages of quietness, large capacity and comfortable writing, functional enhancement and emotional value transmission at the same time.The innovation of sensory experience opens up the extension space of the stationery use scene.The aroma pen that can release sandalwood and rose fragrance has recently gained a wave of popularity, allowing users to bring the experience of "five senses immersed in the pen", so that writing becomes a healing enjoyment of the body and mind; the assembled pen series break through the restrictions of the traditional form and realizes the free conversion of the 2D plane to the 3D three-dimensional.The modular design allows users to assemble the pen independently from zero, and the pen becomes a creative carrier from a practical tool; the innovative magnetic suction variant system of the variant pen can switch the style of the pen body at will, with several different styles of variant pieces such as Oriental Taiji, cool super-cars, mysterious Mountain and Sea Scriptures, etc., to meet the needs of multiple scenarios such as business, art, and trend, so that every writing is full of freshness.Consumer data shows that highly popular stationery is characterized by both "precision" and "self-promotion".With Gen Z prefers smart pens that incorporate the concept of AI interaction, which not only retain the basic writing function, but can also be connected to an app to achieve digital synchronization of notes and learning data analysis.The appearance of the smart erasable cloud pen on the market is no different from ordinary pens, but when used with special paper, it can not only change the colour of the handwriting and lines at any time, but can also be wiped with a cleaning cloth, reusable, environmentally friendly and durable.Moreover, the handwritten notes are seamlessly connected to the mobile phone, the paper and the screen is instantly synchronized.The handwritten content can be converted to text with one key, recognized in multiple languages, and easily edited and shared, improving the efficiency of notes.Declaration: This article comes from Beijing Youth Daily.If copyright issues are involved, please contact us to delete.

When it comes to toys, many people still stay in that is ‘children's things’ level. But in fact, the tide of play has long been deep into the young, the elderly and many other people, Zhengzhou Shanghai City, David City, Hong City and other shopping malls, crowded ‘Valley shop’ is young people in the tide of play to pay the bill; Taobao toys for the elderly users are mostly aged 55 years old and above.In the era of universal ‘play up’, toys tide play on the wind mouth. Taobao Tmall data show that in 2024, Taobao platform derived from the turnover of peripheral has exceeded ten billion yuan, tide play industry is from the niche to the mass market.Long queues in front of the blind box machine, Valley shop average daily traffic of more than 10,000, in Zhengzhou, many shopping malls, ‘Valley shop’ has become an attraction for many young people shopping. In the school around the stationery shop, cards, badges, blind boxes and other trendy play, but also to attract the junior and senior high school students to buy.The joy of young people ‘eating cereals’ has also changed the selection criteria of parents when buying toys.‘In the past, parents bought toys for their children for their educational functions, but now they care more about IP attributes and emotional links.’ The person in charge of fan operations at the Bubble Mart shop in Zhengzhou's Zhenghong City told the Dahe Caixiang reporter that the popularity of Nezha 2 has led to a steady stream of people buying the film's peripheral artefacts, some of them for their own pleasure and some as gifts, with post-1980s parents and their Generation Z children being the main consumer force.‘Emotional value, IP materialisation, male economy, and AI toys will be the 4 super tracks of the toys and trendy toys industry in the next 5 years, which is also a new windfall for merchants, lurking with huge development opportunities.’ On 18 April, Taobao Tmall toys tide play responsible person yun jing said at the 2025 Amoy days toys tide play industry summit.In his view, tide play nowadays from the category and consumer population, there is a very large incremental space. Take IP materialisation as an example, from plush dolls, to the bar ki cards, from the flow of linen colour paper, to the building blocks people, IP materialisation form continues to innovate, derivatives of the peripheral market has been the trend of ‘everything can be Valley’.In contrast to the previous view that toys are more for women and children to consume, EDC toys (which refer to toys that can be carried around), known as ‘men's modern literature and games’, also ushered in explosive growth on Taobao last year. 2024, EDC toys searches on Taobao increased by 532 per cent year-on-year, and turnover increased by 345 per cent year-on-year. More than 70% of consumer users are male, and consumers between the ages of 18 and 30 have a particular preference. Over the past year, searches for age-appropriate toys on Taobao have grown 121% year-on-year, and transactions have increased by more than 70% year-on-year, with consumers over 55 years of age gradually accounting for a higher percentage.However, the hip toy industry also shows a multi-polarised pattern, with headline companies such as Bubble Mart able to achieve a market capitalisation of HK$236.2 billion, while numerous designer brands and secondary peripherals are also able to grow through e-commerce platforms.In January this year, the domestic block brand ‘Bruker’ was listed on the main board of the Hong Kong stock market. Bruco in its development process positioning has undergone many changes, from the earliest early childhood toys to large particles of blocks, and now the ‘block people’. The ‘Block Man’ category was created by Tmall and Bruco.‘A brand wants to hit a new category in the market mind, need to invest a lot of time and budget, if in the big platform to help, open the market recognition speed will be greatly accelerated.’ Bruco's head of e-commerce said.