When it comes to toys, many people still stay in that is ‘children's things’ level. But in fact, the tide of play has long been deep into the young, the elderly and many other people, Zhengzhou Shanghai City, David City, Hong City and other shopping malls, crowded ‘Valley shop’ is young people in the tide of play to pay the bill; Taobao toys for the elderly users are mostly aged 55 years old and above.In the era of universal ‘play up’, toys tide play on the wind mouth. Taobao Tmall data show that in 2024, Taobao platform derived from the turnover of peripheral has exceeded ten billion yuan, tide play industry is from the niche to the mass market.Long queues in front of the blind box machine, Valley shop average daily traffic of more than 10,000, in Zhengzhou, many shopping malls, ‘Valley shop’ has become an attraction for many young people shopping. In the school around the stationery shop, cards, badges, blind boxes and other trendy play, but also to attract the junior and senior high school students to buy.The joy of young people ‘eating cereals’ has also changed the selection criteria of parents when buying toys.‘In the past, parents bought toys for their children for their educational functions, but now they care more about IP attributes and emotional links.’ The person in charge of fan operations at the Bubble Mart shop in Zhengzhou's Zhenghong City told the Dahe Caixiang reporter that the popularity of Nezha 2 has led to a steady stream of people buying the film's peripheral artefacts, some of them for their own pleasure and some as gifts, with post-1980s parents and their Generation Z children being the main consumer force.‘Emotional value, IP materialisation, male economy, and AI toys will be the 4 super tracks of the toys and trendy toys industry in the next 5 years, which is also a new windfall for merchants, lurking with huge development opportunities.’ On 18 April, Taobao Tmall toys tide play responsible person yun jing said at the 2025 Amoy days toys tide play industry summit.In his view, tide play nowadays from the category and consumer population, there is a very large incremental space. Take IP materialisation as an example, from plush dolls, to the bar ki cards, from the flow of linen colour paper, to the building blocks people, IP materialisation form continues to innovate, derivatives of the peripheral market has been the trend of ‘everything can be Valley’.In contrast to the previous view that toys are more for women and children to consume, EDC toys (which refer to toys that can be carried around), known as ‘men's modern literature and games’, also ushered in explosive growth on Taobao last year. 2024, EDC toys searches on Taobao increased by 532 per cent year-on-year, and turnover increased by 345 per cent year-on-year. More than 70% of consumer users are male, and consumers between the ages of 18 and 30 have a particular preference. Over the past year, searches for age-appropriate toys on Taobao have grown 121% year-on-year, and transactions have increased by more than 70% year-on-year, with consumers over 55 years of age gradually accounting for a higher percentage.However, the hip toy industry also shows a multi-polarised pattern, with headline companies such as Bubble Mart able to achieve a market capitalisation of HK$236.2 billion, while numerous designer brands and secondary peripherals are also able to grow through e-commerce platforms.In January this year, the domestic block brand ‘Bruker’ was listed on the main board of the Hong Kong stock market. Bruco in its development process positioning has undergone many changes, from the earliest early childhood toys to large particles of blocks, and now the ‘block people’. The ‘Block Man’ category was created by Tmall and Bruco.‘A brand wants to hit a new category in the market mind, need to invest a lot of time and budget, if in the big platform to help, open the market recognition speed will be greatly accelerated.’ Bruco's head of e-commerce said.

Dolls and toys made in China bring joy to children around the world. However, when dolls go up in price and toys go out of stock, what else can American children play with?CNN recently published an article saying that with President Trump once again increased tariffs on China, the U.S. toy industry is facing an unprecedented blow.‘For American families, this means that toys that were once affordable are becoming luxury items.’ Nearly 80 per cent of toys on the US market are produced in China, the article said, citing figures from the Toy Association of America.‘We have no choice but to raise our prices by tens of percentage points,’ said Isaac Larian, chief executive of California-based MGA Entertainment. His company produces a number of best-selling U.S. toys including the Bratz line of dolls and the L.O.L. Surprise! line of dolls. ‘The business I've worked so hard to run for 46 years is in jeopardy.’"What can I do? Should I sell bald dolls?"Trump has said one of the main motivations for the tariff increases is to bring manufacturing jobs back to the United States. However, Larian noted that the tariff hikes will force him to lay off employees, especially at his Hudson, Ohio, plant, which employs about 700 people and produces many goods that are sold to China.‘Most of the company's production is done in China, but the Ohio plant primarily produces Little Tikes-branded products, including small cars and sandbox toys.’Little Tikes' classic Cozy Coupe minivan is one of MGA Entertainment's most popular products.Larian added that while the plant has the capacity to expand production, ‘Americans don't want to work at the plant.’Even if enough workers could be found, it would still cost more to manufacture toys in the U.S. that were originally made in China, even with existing tariffs.He also noted that it would be especially difficult to find the raw materials to make doll hair on U.S. soil. "There is not a single factory in the entire United States that makes doll hair. What can I do? Sell bald dolls?" Larian said.'No choice': China still dominates toy manufacturing The CNN article notes that while some industries have moved their supply chains out of China, the most significant source of U.S. toy imports continues to be China. According to the U.S. Department of Commerce, U.S. toy imports last year totalled nearly $17.7 billion, of which about 75%, or $13.4 billion, came from China.Greg Ahearn, president and CEO of the Toy Association of America, said, ‘This goes back to the 1980s and 1990s, when companies were looking for lower-cost manufacturing bases around the world.’Labour costs in China are lower than in many other parts of the world, Ahearn said, helping to reduce the cost of toy manufacturing, which in turn benefits consumers with lower prices. Even though technology has advanced in recent years, toy production still requires a lot of handwork, such as colouring the faces of dolls or action figures.The majority of toys sold in the U.S. market are made in China, according to Toys for America data. With Trump imposing tariffs of up to 145 per cent on Chinese goods, the price of these toys could rise significantly.In addition, many toy manufacturers are themselves small businesses. It would be easier for them to take advantage of China's existing industrial infrastructure than to build a factory in the U.S. from scratch, Ahern said."There is no alternative in the short term. The U.S. has some manufacturing capacity, but it's focused on those areas that can be highly automated," Ahern added. He also served as chief marketing officer for Toys R Us.Jay Foreman, chief executive of Basic Fun! a toy company that makes products such as Care Bears and Tonka trucks, said in a February interview that the company's entire supply chain is in China.‘How can we just pull out our moulds, our factory base, our production process ...... and move to another country?’ Foreman said, ‘There are some things that simply can't be done in the U.S. Toys are one of them.’After the 145% tariff policy, Foreman was interviewed again and confessed, "The situation ...... has evolved from a “problem” to a Basic Fun! and even a whole industry ' crisis'. This not only threatens the price and supply of toys, but may even destroy the survival of the entire industry's foundation."This situation, too, is exactly what many toy companies are facing, especially at a time when they should be placing orders for the holiday selling season. Ahern said that some companies ‘may have trouble maintaining operations’ due to plummeting revenues.Basic Fun! has now suspended all toy shipments, putting it in a potentially serious crisis. Foreman said, ‘We can't take the risk because we have no idea what the applicable tariffs will be when the shipments arrive.’But at the same time, ‘If we don't have the product, we don't have the cash flow, and that means we can't even pay our bills.’Editor: Zhao Chenyan Source: cnn.com Source: chinadaily.com.cn

Recently, Emily Ley, founder of Florida-based stationery brand Simplified, filed a lawsuit in federal court accusing former President Trump's administration of invoking the International Emergency Economic Powers Act (IEEPA) to bypass congressional procedures to impose tariffs on all goods from China to the detriment of small and medium-sized businesses in the United States.After Trump introduced the highest tariffs in a century, this could be the first lawsuit it has encountered from the U.S. Simplified, a Pensacola, Florida-based company, says the tariffs will force it to pay extra to import goods from China, which will cause it to "suffer higher costs, competitive disadvantage, and declining profits." First case! Florida stationery company sues Trump over tariff policy.

Recently, there is a very strong feeling: China's development speed may be faster than we think.Where did this feeling come from?Perhaps it is from the moment Deepseek 3.0 was launched on the Internet and shocked the internet, and was praised by bigwigs in the business and tech sectors for being a godsend to the Chinese people in applying it;Perhaps it was the moment when the film ‘Ne Zha 2’ came out and went overseas, with countless viewers responding enthusiastically, and everyone having a great time watching it, swiping it twice and three times, and the global box office rushing towards the feat of 15 billion;Or perhaps when we see, along with childhood growth and familiar and incomparable national brand - Chenguang stationery, began to enter Japan, to the international community, will export a stronger brand influence, that moment of pride.That's right, that familiar, interesting Chenguang stationery, linked to the life of countless Chinese people, is ‘super’ influence, quickly swept the Japanese stationery industry, stepped on the stage of the international stationery ceiling.‘Niaoya announced a new cooperation, Chenguang surprised the Japanese stationery circleSpeaking of morning glory, this is a ‘friend’ that we can't get away from from childhood to adulthood. From childhood scribbling, to the student years of writing, to work after the notes planning, morning glory stationery has always accompanied us. Its existence is like a kind of ‘national memory’, witnessing our growth and carrying countless memories.Nowadays, this familiar brand is constantly bringing surprises to consumers all over the world. Recently, Chenguang has made a ‘big move’, which has made many Japanese students and cherry blossom girls sit up and take notice.March 7, Japan's largest cultural and creative chain channel Niaoya bookstore in the official website announced a strategic cooperation with Chenguang, Chenguang became the first in-depth cooperation in the form of nearly 120 Niaoya shops in Japan in the form of Chinese stationery brands.As one of the ‘world's most beautiful bookstores’, Niaoya Bookstore is not only a cultural landmark in Japan, but also a popular lifestyle destination for young consumers. It is a clever blend of bookstore, coffee, culture and design, so that everyone who walks in can feel a sense of happiness, no wonder so many people like it!For this collaboration, Toyotoku Umezawa, head of the stationery category at Niaoya Bookstore, was also full of praise for Morning Glory. He said in an interview that Morning Glory's global reach and innovation are impressive, with thousands of new products launched every year and designs that are particularly in line with young people's aesthetics, giving consumers sufficient emotional value. Choosing to cooperate with Morning Glory will not only bring more freshness to Niaoya's cultural and creative section, but also attract more and more young consumers to pay attention to the connection between Chinese and Japanese culture. This wave of cooperation can be said to be a win-win situation!It's worth mentioning that Morning Glory has been testing the waters of the Japanese market since the end of 2024, when it appeared at the Stationery Women's Expo, which was attended by more than 500,000 people. Morning Glory's ultra-fine gel pens, click-action highlighters, and other products attracted many Japanese consumers to try them out at the Women's Expo, and the popularity of the products has set the stage for this official partnership.Among them, several star products of Chenguang have become ‘explosive’ in bookstores. For example, this small square core highlighter is a ‘must-have’ for handbook lovers. Little red book in Japan to study blogger @ non-famous sister said, this highlighter, is simply a class note-taking, exam revision of the gods, press the head without worrying about losing the pen cap, is definitely a student party pen bag in the necessary models!In addition to these, other products of Morning Glory also gained full of praise. For example, the blogger @ cherry blackie ‘wall’ recommended transparent sticky notes, stick on it does not block the text, a paste a write, write the wrong directly tear off, and will not dirty the books, the design is really very thoughtful.Beautiful things have a natural attraction to people, Xiaohong book face value blogger @ a bowl of small Yang was deeply attracted by this candy-like colour scheme to promote the eraser, not only good-looking but also practical, the outside of a solid ‘sleeve’, like a hobby knife, push and pull the use of the knife, and even thoughtfully designed both sides of the non-slip grip.At the same time let @ a bowl of small Yang love hands also this quiet correction tape, use no ‘squeak’ noise, especially suitable for use in libraries and offices!At the same time, online morning glory Xiaohongshu official number also launched # in Niaoya meet morning glory # card activities, attracted a lot of users' attention and participation, “domestic sharp goods” successfully attracted the attention of Japanese consumers.Good stationery is able to get out of the circle, high quality and price conquest of the international marketWhen we just opened the door to the country, we always feel that everything is foreign incense, but now we can really feel that the original ‘foreign moon is not necessarily fuller than the Chinese moon’. Some time ago, a Chinese netizen living in the U.S. shared that his son received a gift from his Chinese classmates at school - a Miffy eraser from Morning Glory, which was very much appreciated by all the students in the class. No one would have thought that an eraser, which can be found everywhere in China, would become the most popular stationery in American elementary schools.In fact, the good reputation of Chenguang overseas, as early as in the beginning of the year, ‘China and the United States stationery reconciliation’ on the hit out, when a large number of foreign IP ‘refugees’ into the small red book, we launched an in-depth comparison in a number of areas of life. From food to shopping, from health care to education, from tuition to stationery, from types to prices ...... compared every aspect, and found that, living in China, our happiness level is still too high.Especially in the stationery part of the comparison, foreign netizens have broken defence. Little Red Book blogger @ Uncle John Wang Uncle John, in response to the packing box environmental issues, directly told foreigners that in China, the tableware used for takeaways are biodegradable and environmentally friendly products. He also cited Morning Glory's PLA biodegradable pens, which are made of corn and other biomass, as an example of a more environmentally friendly pen, and that China's environmental protection endeavours have touched every aspect of life.There was also blogger @ScarlettScarlett who shared her recently purchased Morning Glory Extreme Northland series of unisex pens with 3x density barrels and aurora-coloured body, which she loved both in terms of usage experience and unique design.A blogger @JerryChang also said that he lived in the US for 10 years, and only found out after returning to China that the domestic Morning Glory stationery completely crushed the US stationery, and even the convenience stickers were designed with so much care.Overseas netizens exploded in the comment section, exclaiming, ‘This stationery is amazing! Ask for a link to buy it!’ There were even some comments saying, ‘I really want to be adopted by Chinese parents!’ Some international students say that they can't return to school without a box of domestic stationery! Not only are they addicted to it, but they also share the light of Chinese products with their classmates and friends, so that they can feel the ‘magic’ of Chinese stationery as well. Morning Glory is so proud of itself that it takes minutes for foreigners to be attracted to Chinese stationery.In fact, whether it is stationed in Japan Niaoya bookstore, or in the global stationery triggered by the United States and China big reconciliation, morning glory out of the circle is not by chance. The root of the problem is the recognition and trust of consumers in Chenguang stationery, Chenguang's in-depth insight into young people and the sincerity of always standing together with young people. Taking stationery as a carrier, and pursuing the double quality-price ratio of ‘emotional value’ and ‘good use’, the company uses exquisite and textured products to let young consumers really feel the sincerity and heart of the brand.Today, morning glory stationery has long grown into a household name stationery brand, from out of home to out of the country, it uses the strength to prove that stationery is no longer a simple school supplies, but also young people to build the key to the original home of the spirit. 0.18mm nibs can measure the sharpness of the thought, the candy-coloured eraser retains the inspiration of the spark ...... every detail contains the essence of the morning glory. The details all contain Morning Glory's demand for exquisite quality with a sense of texture, from the continuation of the figurative product to the value proposition, which is the consumer's perception of the value of an exquisite life.What Chenguang Stationery is pursuing is the same as always, the original intention, is to walk side by side with young people, accompanying them, with a younger brand image, more exquisite and textured products constantly close to their inner world. This, perhaps, is the secret of Chenguang's stable position as the No.1 stationery company for more than 30 years!Source: Morning Post

On 19-21 March, 2025 Ningbo International Stationery Fair will be held at Ningbo International Convention and Exhibition Centre, with a total exhibition area of nearly 60,000 square meters, a new record scale, 1,687 exhibitors displaying hundreds of thousands of high-quality stationery, office supplies and related products, and a number of industry forums, new product launches and other activities waiting to be unveiled.Strong Expansion of ScaleBuilding a strong foundation for stationery exhibitionThe scale of 2025 Ningbo International Stationery Fair is once again upgraded, on the basis of the previous ‘eight halls open’, the addition of Hall 9 outdoor exhibition halls, while the opening of the second floor of the Hall 1 exhibition hall, the scale of the exhibition compared to the previous year to enhance the 8%, with a total exhibition area of nearly 60,000 square metres, the number of booths increased to 2,860.From Zhejiang, Guangdong, Jiangsu, Shandong, Jiangxi and other 20 provinces, municipalities and autonomous regions, as well as Taiwan's 1,687 enterprises will be shining on the scene, Sakura Chen, Xubi Strong, Qihao, Cheung Kong Paper, Baoke, standard, wheat, Changlong, Kang Meilian, Best, Guo Cai, Xingwei, Tianhong and other more than 1,000 old friends as expected, Lepsheng, Belfast, Ai Pai, Kaijia, Changli and hundreds of new friends for the first time! debut, together displaying the latest stationery products and advanced technology.Shantou, Guangzhou, ‘China Stationery Production Base’, Ningbo Ninghai, ‘China Stationery Industry Base’, Hangzhou Fenshui, ‘China Pen Industry Base’, ‘China Stationery Industry Base’, ‘China Stationery Industry Base’, and so on. Stationery industry base’ Jinhua Wuyi, “one of the world's largest pencil production base” Lishui Qingyuan, “China's toy and gift capital” Shantou Chenghai, ’China's Chaozhou play capital ‘Dongguan, Guangdong Province, Jinxian Wengang, Jiangxi Province, the ‘Pen Capital of China’, as well as Cangnan/Longgang, Wenzhou, Linyi, Shandong Province, Yangzhou, Jiangsu Province and other major stationery industry bases, there are dozens of hundreds of enterprises with special products and innovations, adding rich and diversified colours of the industry for the exhibition.New product global debutLeading the new trend of stationery developmentTaking advantage of the economic boom of the debut, this stationery exhibition has carefully prepared a number of new conference, Beifa, JiuLing, KangMeiLian, ChangLong, TianHong, MoKa and other well-known stationery enterprises have confirmed that they will be held during the exhibition of the new conference, with the latest research and development results in their respective fields, to interpret and lead the stationery industry new trend.In addition, the exhibition will also hold ‘the second summit of Chinese stationery brands going to sea-explosive products lead-standard escort’, ‘overturning the tradition! Italian perspective 2025 stationery design new wind direction’ “stationery industry platform new opportunities - jittery e-commerce empowerment sharing” and other professional forums, industry conferences and other activities, inviting industry experts, scholars and business representatives to discuss the development direction of the stationery industry. We invite industry experts, scholars and enterprise representatives to discuss the development direction of the stationery industry, technological innovation and market opportunities and other topics, which will bring new vitality and development opportunities for the stationery industry.Diversified categories flourishOutlining a new blueprint for the industry's futureIn the stationery industry's journey towards the future, innovation and diversity have become a distinctive development trend. This year's exhibition, the number of exhibitors in the field of art, educational, DIY, cultural creativity and other areas has increased significantly in the last exhibition debut was highly praised by the industry ‘art drawing materials, educational toys exhibition’, this year ushered in the upgrading and expansion of the exhibition area to expand to Hall 2 and Hall 3.Shanyu, Chao Lechuang, Meibang Pray Fu, Yi Gao, Lian Gao, Ke Cai, Taikang, Carle You and other more than four hundred enterprises gathered together, of which Taikang, Wenhao, Shuang Ye, even the garden, You Li and other enterprises to bring block particles, clay, DIY origami, children's books and other educational toys; Meibang Pray Fu, Carle You, cloth state, the name of the still, Shangqiu, Lian Xing and other enterprises to display art pigments, painting tools, all kinds of paintbrushes and other art The enterprises such as Jinxiao Youpin, Jinshang, Mei Zhi, Youshang, Haojiele, Geli and so on brought creative notebooks, special bookmarks, art tape and other cultural and creative products, and jointly promoted the stationery industry to take a big step forward in the direction of innovation and diversification.Global buyers come to the conferenceA New Journey for Stationery TradeAs the annual top event of the global stationery industry, Ningbo International Stationery Fair has always been the core focus of global stationery procurement. At present, there are more than 28,000 pre-registered buyers at the Ningbo International Stationery Fair, including more than 1,500 overseas buyers from nearly 100 countries and regions such as Australia, Brazil, Belgium, Germany, France, Malaysia, South Korea, Singapore, Argentina, Panama, Thailand, Iran, the Philippines and other countries and regions, including the Federation of Stationery Importers of Malaysia, the Federation of Stationery and Book Industry of Malaysia, the Korea Culture and Licensing Association, Crystal of the Philippines, the National Association of Stationery Industry of the Philippines, and the National Association for the Promotion and Protection of Cultural Heritage. There are 9 overseas purchasing groups organised by Malaysia Stationery Importers Association, Malaysia Stationery & Book Industry Association, Korea Cultural Licensing Association, Crystal Merchandising Inc. of the Philippines, and AJ Parkes & Co Pty Ltd (Australia), Swan Malaysia Sdn Bhd (Malaysia), CRC Display (France), Alpha Digital Corp (India), Kassini Group (India) and Kassini Group (India). (India), Kassini Group Co., Ltd (Thailand), Crown Supply Corporation (CSC) (Philippines) and other global stationery and gift industry channel giants.Domestic registered buyers came from more than 30 provinces, cities and autonomous regions such as Zhejiang, Guangdong, Jiangsu and Fujian, including stationery business associations such as Beijing Cultural Goods Industry Association, Guangzhou Stationery Industry Association, Guangdong Cultural Goods Industry Association, Shaanxi Stationery & Sporting Goods Industry Association, as well as purchasing groups from professional markets such as Yiwu, Linyi and Shijiazhuang.Among them, the number of pre-registered foreign trade purchasers such as importers and exporters, overseas purchasing offices, and cross-border e-commerce personnel has reached more than 10,000, accounting for nearly 50 per cent, and the number of purchasers from domestic head stationery and office supplies enterprises, well-known e-commerce companies, and large domestic retailers has increased significantly.Comprehensive upgrading of exhibition servicesCreating a new experience for the stationery eventIn addition to the scale and brand enhancement, 2025 Ningbo International Stationery Fair has further optimised the exhibition services. During the exhibition, the organising committee will provide free shuttle buses, free gifts for early registration, free coffee, information consulting and other benefits to help exhibitors and visitors to participate in the exhibition more conveniently, comfortably and efficiently; the exhibition site will also set up a special rest area, food and beverage area and business negotiation area, which will provide a comfortable rest environment and convenient business services for exhibitors and visitors. A special rest area, catering area and business negotiation area will also be set up on the exhibition site to provide exhibitors and visitors with a comfortable rest environment and convenient business services.At the same time, Ningbo International Stationery Fair's online trade platform - Ant Street (www.antway.cn) will also continue to be online, 365 days a year, to provide free promotion, display products, docking buyers, understanding of the industry information and other online exhibition services, to open up the online supply and demand channels, and offline exhibitions, double-line linkage, and more effectively create business opportunities for cooperation. Create business co-operation opportunities more effectively.We are looking forward to meeting with stationery industry players from all over the world in Ningbo in the spring March, witnessing this grand event of the stationery industry and opening a new chapter of the stationery industry together!ContactBella WangProject Managertel：+86 13616699588Email：capafair@exponingbo.com

A few days ago, the opening of the International Spring Consumer Goods Fair (DIY Handmade and Creative Stationery Fair) in Frankfurt, Germany, attracted about 4,700 exhibitors from more than 170 countries and regions, showcasing the latest trends and the most innovative products, with an exhibition scale of 350,000 square metres. With technological innovation and green development concepts, Chinese stationery enterprises stand out in the global competition and become one of the focuses of this exhibition.Focusing on the theme of ‘Innovation and Sustainability’, this year's show demonstrated the future trends of the global consumer goods industry. As the concept of environmental protection takes hold, more and more companies are introducing renewable materials and low-carbon production processes into their product development. Chinese stationery companies are launching products with innovative design and environmental protection concepts, demonstrating the technological strength of Made in China and the direction of sustainable development.As a representative enterprise of China's stationery industry, Beifa Group brought a number of innovative products to the exhibition. Among them, the ‘second-dry neutral pen’ attracted a lot of attention from overseas customers due to its unique water-oil fusion ink technology, which makes a breakthrough in smoothness and writing colour. This product has been highly evaluated by customers in last year's Canton Fair, and this time it landed in Frankfurt Fair and won wide acclaim again, showing the technological innovation strength of Made in China in the stationery industry.Snow White Stationery presented its core technology products. Relying on 37 years of stationery manufacturing experience, the company launched high-performance writing products equipped with direct-liquid ink control system, including the POMAC direct-liquid marker series, whose ink filling capacity reaches 4.5g, which effectively prolongs the service life and improves the cost-effectiveness and provides high-quality solutions for office, study and professional writing.In response to the new trend of international green consumption, Phoenix Painting Materials brought a number of new private label products focusing on health, environmental protection and modern technology to this exhibition, launching an innovative product - Phoenix Intelligent Picture Frame, which applies Internet of Things (IoT) technology to traditional picture frames to enable the frames to be equipped with traceability, positioning, anti-counterfeiting and information implantation, providing technical support for the authenticity of oil paintings. Provide technical support for the authenticity of oil paintings.The United States to help pray for the rich with the new acrylic markers at the exhibition, with a special nib design and innovative pigment formula, to achieve smooth and even, precise control of the writing experience. The pen body is made of recyclable and environmentally friendly materials, in line with the global sustainable development trend. During the exhibition, the acrylic markers attracted the attention of many customers, and the visitors highly appreciated their highly saturated colour performance, precise fluid control and convenience after on-site experience. With the rise of DIY creation and handbook culture, the demand for personalised stationery is growing, and acrylic markers, with their environmentally friendly design and technological innovation, demonstrate the future direction of the stationery industry.Industry insiders pointed out that as an important wind vane for the global consumer goods industry, the Frankfurt Consumer Goods Fair not only provides a platform for enterprises to showcase their innovative achievements, but also builds an efficient business matching channel for international buyers and suppliers. With innovative technologies, high-quality products and green development concepts, Chinese stationery enterprises have attracted the attention of a large number of overseas customers, and their competitiveness in the international market has been improving. Made in China is occupying an important position in the global stationery market with high cost performance, innovative design and green development. The exhibition not only demonstrated the innovative strength of Chinese stationery enterprises, but also further consolidated China's important position in the global stationery supply chain.March 19 to 21, 2025 Ningbo International Stationery Exhibition will be held in Ningbo International Convention and Exhibition Center (1-8 Hall full and outdoor), the total exhibition area of nearly 60,000 square metres, 1,687 exhibitors exhibitors Beifa, Baixue, the United States to help Pray for the rich and other companies will be exhibitors, did not go to Germany's counterparts in the stationery, welcome to the Ningbo International Stationery Exhibition to learn more about the latest enterprise products and technology.In the future, China's stationery enterprises will deepen cooperation in the global market, technological innovation, green development to promote the industry's high-quality development, and work together to shape a new future for the global consumer goods industry.Source: Consumer Daily

DeepSeek brought fire to the AI consumer market, after the Spring Festival this year, the toy market is quietly set off a wave of intelligence, AI toys continue to emerge. Compared with traditional toys, the sales of AI toys on major e-commerce platforms are booming.China's AI toy market will be better next yearIn Shenzhen, Guangdong Province, the staff of a technology company is live sales of AI toys, the head of the company told reporters that with the help of online sales channels, this year, they produced AI toys sales achieved rapid growth.Shenzhen, an innovative technology limited company responsible for the peak said: ‘We one day, AI toys almost completed 520,000 yuan live turnover amount. From January this year, sales have doubled compared to December last year.’AI toys not only online sales momentum is exceptionally hot, offline toy showrooms also ushered in new sales opportunities. In a toy showroom in Shantou, Guangdong Province, the reporter met Shu Da, a buyer from overseas, who revealed to the reporter that they were looking for toys with AI functions.Shu Da said, ‘I think now the world is turning to artificial intelligence, in China AI toy market will be better next year.’The growing market demand makes China's AI toys continue to maintain a rapid development trend. Data from an e-commerce platform shows that the AI early education toy market has shown explosive growth. Innovative research and development for the audience of children aged 3 to 6 years old, AI technology in January this year led to a six-fold increase in product sales chain. Another e-commerce platform data show that on the supply side, there are more than a hundred merchants actively layout related products, is expected to emerge in May to June this year, a large number of diversified products for consumers to choose.Chen Liang, executive vice president of the Chenghai Toy Association in Shantou, Guangdong, said, ‘This windfall should be this year, or the next one or two years will continue to expand, especially the technology, algorithms, models, including the emergence of DeepSeek more and more mature, to help the expansion of the entire toy industry.’Relevant data show that the AI toys market has reached $18.1 billion in 2024, and the global market size in this field is expected to grow to $60 billion by 2033, with the Asian market dominating.AI toys hot drive toy companies orders climbedChina's Guangdong region has a perfect toy manufacturing industry chain, covering all aspects from raw material procurement to product assembly. With the AI toys on sale, the orders of toy enterprises in Guangdong have also shown explosive growth.In a toy enterprise in Chenghai District, Shantou, Guangdong Province, engineers are doing debugging on a batch of robots with beautiful faces. These robots perform with lifelike dance, and cooperate with each other so well that they are even able to dance the traditional English song and dance. This year, the toy industry ushered in the ‘AI trend’, expanding a new vision for industrial upgrading.Chen Ruifeng, president of Shantou Interactive Technology Co., Ltd, said: ‘Now that this wave of market has come, we all specify that we must use DeepSeek, because of its logic and depth of thinking, can be said to be clearer and more concise. Until now, we basically some (AI toys) intention orders have been hundreds of k (hundreds of thousands).’AI toys after accessing DeepSeek's big models have injected an unprecedented interactive experience into the toy industry. Industry insiders point out that such AI toys can not only understand children's speech, but also learn and adapt intelligently according to their responses, thus providing personalised interactive services.Shantou, Guangdong, a smart technology limited company deputy general manager Li Weiqun said: ‘access to the intelligent AI voice this piece, now just is a wind mouth, so more popular with the majority of consumers. Domestic orders we are now doing has been one or two million units, foreign several major U.S. supermarkets, is now talking about the intention to cooperate, has been in the stage of (product) sampling.’Not only Chenghai, Shantou, Guangdong, toy companies received a large number of AI orders, in Dongguan, Guangdong, there are also many tide play enterprises have ventured into the field of AI toys.Dongguan, Guangdong, a tide play company responsible for Zhang Ting told reporters: ‘The previous tide play is solid, now we attach it to the soul, at present we have increased the AI of this plush products, at present it is expected to have been ordered out of the 2 million.’Source: CCTV News

The start of the school year is approaching, stationery has become the immediate needs of many families. Reporters recently visited the stationery and teaching aids sales have increased, but the market has also appeared some ‘chaos’, such as the netizens jokingly referred to as ‘stationery assassin’ stationery price opacity, the phenomenon of false high. Some other stationery merchants selling ‘innovative’ stationery under the banner of assisted learning is not practical. Tips for students and parents, stationery according to need to buy, do not impulse spending.Stationery? Toys?In the city's major stationery shops and wholesale markets reporter saw, commonly used by primary and secondary school students, pen and paper, stationery bags, bags, etc. have recently been placed in the most conspicuous position, and the shop to select the goods of the students and parents is also a steady stream. Hexi District, a stationery shop operator told reporters, compared to the New Year before, the shop traffic has more than doubled, compared with last week, there is also a 40% increase in the price of a single unit of mostly more than 100 yuan. ‘Immediately after the start of the school year, are in a hurry, buy more.’ The above operator said, ‘Some fresh stationery, above the pattern, or shape with a sense of design, sell well.’Reporter visited found that many stationery into the animation, national tide and other fashion elements, and some imitation of the concept of blind box, a series of multiple styles encapsulated in the same box for sale, in some stationery shops, the reporter saw some of the stationery with the function of toys, for example, a price of 39 yuan of the gun erasers, each bag contains six pieces of erasers, are all various types of gun shapes, but each piece of only 5-6cm long, ‘the muzzle’, ‘the gun’, ‘the gun’, ‘the muzzle’, ‘the gun’, ‘the gun’, ‘the gun’, ‘the gun’, ‘the gun’, ‘the gun’. ‘muzzle’ at the diameter is only a few millimetres, as an eraser is “not good”; and another pencil can be split into a section of 2cm or so of the small section, and inserted into different shapes, more like a collage of toys that can write.‘Stationery assassin’ attackIn addition to the trend of toys, stationery also appeared in the high-end trend, especially some of the integration of the IP or blind box elements of stationery is ‘expensive’. In a shopping centre of a stationery shop reporter saw, a girl favorite animation IP theme 30 pages B5 notebook, priced at 19.9 yuan, the same series of stationery box price is reached 79 to 99 yuan. Reporter in the shopping platform search found that high-priced stationery is not uncommon, for example, a well-known Japanese IP co-branded neutral pen single price of 144 yuan; and another signing pen blind box full set of 4, priced at 139.9 yuan, equivalent to the price of a single to reach about 35 yuan.Due to the stationery category is complicated, some private stationery shops will not be every item of goods are clearly marked price, in the case of more consumers, shopkeepers may not be able to answer every question about the price in a timely manner. At the same time, many consumers hold ‘stationery can be how much money’ idea, in the purchase of goods prices are not carefully verified, so in the checkout encountered an unexpected financial burden, recently Mr Li encountered such a ‘stationery assassin’. . ‘We followed the teacher's request to buy some B3, B5 of the book and some markers, red pen, probably more than ten books, seven or eight pens like, checkout spent more than 200 yuan.’ Mr Li said, ‘Because it is some commonly used stationery, I did not think much about it, did not pay attention to the price.’Odd stationery frequently‘Haven't prepared a mistake printer for your child yet? Then you are not a qualified mother ......’ in the network sales platform, similar words have been commonplace, and on the eve of the school year, all kinds of “strange” stationery into the eyes of consumers.The above mentioned wrong question printer is a camera and thermal printer, the working principle is to shoot the content of the paper, and then thermal printing on a blank sticker, the seller more than ‘wrong collection of artifacts,’ ‘learning essential assistant’ and so on as the slogan of the sales promotion, priced at tens to hundreds of dollars. Prices range from dozens to hundreds of yuan.The reporter searched and found that, like this ‘innovative’ stationery there are many. A ‘notes static paste’ is designed to the same size as the textbook, claiming that all the knowledge points of the notes are printed on the static paste, as long as the product is adsorbed in the book can be controlled to learn, eliminating the need to take notes time, but also to avoid the notes do not remember the full impact of the results. More ‘strange’ is that there are merchants selling a kind of paper, each printed on the student textbook on the poem, from the video, the product is beautifully printed, in addition to poetry is also accompanied by flowers and plants as a decorative.The city has many years of front-line teaching experience Chen teacher tips parents, students' stationery mainly look at the practicality, to avoid the function is too complex or appearance is too beautiful, but may affect the attention of students. ‘Like note-taking, summarise the wrong questions, this is the process of exercising students' learning ability, should not rely too much on stationery as a substitute, some useless things to school is even more can not bring then not bring.’ Chen said, ‘when choosing stationery is also best to choose simple, comfortable. For example, some good-looking pen, the weight is unreasonable or too thick or too thin, all affect the students writing, the loss is not worth it.’Source: Tonight News

American netizens stationed in Xiaohongshu has been some days, with the deepening of exchanges, the two sides of the netizens overnight to the bill. Do not compare do not know, a than finished, the Americans broke the defence.Blogger @Scarlett Scarlett, in the video, compared the difference in stationery between going to school in China and the United States.We have a wide variety of stationery, a wide range of stationery, shopping stationery shops is a very enjoyable thing to relax and decompress, and even reached the gorilla down hobby.She recently bought the Morning Glory Stationery Push Action Highlighters and the Far North Realm range of neutral pens, which she loves both for their use of Receptor and their unique design.At only $2 for 4, the quality/price ratio is very high. 20 USD is a lot of super rich and fun stationery.It's no wonder that foreign friends have been asking for the link, and even a German friend said she'd fly over to buy them.Even for small stationery like sticky notes, domestic stationery brands are designing them with care.Blogger @ Jerry Chang lived in the United States for 10 years, in his eyes, the United States stationery can not even meet the attributes of the ‘tool’, take the convenience stickers, their design is simple, no sense of aesthetics, but also always off;After returning to China, he found that all aspects of the domestic morning glory stationery to throw off the United States Wen a street.He recently bought cat cat convenience stickers, beautiful and practical, raising cat star people really can not resist, every time you use it is too healing, comment area foreigners expressed strong support!American handbook netizen @ Voiletblu28's post also attracted countless netizens across the country who have a common hobby.No wonder many international students say outright that every time they go to school abroad, they have to bring a lot of domestic stationery over, not only for their own use, but also for their friends abroad.It's really not an exaggeration at all.I watched a video last autumn in which German student @十七岁天才中单 spouted off about how expensive German stationery was, and that was the first time I grasped that the gap between Chinese and foreign stationery was so exaggerated.A handful of neutral pens sells for 2 euros (about $15), and the student spends 30 euros (about $234) a month on stationery. When he introduced the Morning Glory stationery pens he brought over from China to his classmates, it instantly led to a rush to buy them.Not only are they colourful and beautifully designed, but they also write smoothly, and the faint cinnamon aroma they emit makes them even more desirable to girls. The price is only 1/3 or even 1/4 of the price of foreign stationery, the quality and price ratio is absolute.The light of our national products, also counted early out of the country into the world.Chinese text has triggered an onslaught of foreigners this time around, apparently not debuting on the product.In a lunch video posted by @UncleJohnUncle John, many foreigners expressed their concerns about the environmental issues caused by reserving boxes.In the latest video, Uncle Wang responded to the matter, telling them that the takeaway cutlery is all biodegradable and environmentally friendly.He also uses Morning Glory's biodegradable pens as an example, telling them that not only the Chinese people, but even Chinese stationery companies are concerned about environmental protection.For example, Morning Glory Stationery, they recently launched a PLA biodegradable unisex pen with a casing made from biomass materials such as corn, which does not cause environmental pollution compared to many plastic-cased pens, and costs only 5 yuan RMB.The price is friendly and certainly helps more people to use it, as well as helping more Chinese students to become more environmentally aware and actively involved in protecting the environment.In the comments section of this video, once again, we see the disparity between the Chinese and foreign worlds.Some Americans say that they have never seen a recoverable pen.Some say that in the United States, concern for the environment is a status symbol, and things related to environmental protection are very precious.Foreigners treat environmental protection as a business, while Chinese people carve environmental awareness into their daily lives.The treasures around us are moving into the world.This great reconciliation between Chinese and American stationery has made many foreigners get to know Chinese stationery and admire it from the bottom of their hearts.As a matter of fact, this national stationery brand, which grows up with every Chinese, has been out of the loop overseas many times and won the pride of our national brand.Through this China-US reconciliation, it makes us realise that treasures are all around us!Those everyday things that we take for granted have attracted the envious gazes of others; those Chinese treasure brands, like the ones that accompanied us when we were growing up, have now reached the next level, and are constantly storming out of the country to become our pride.

At the beginning of a new year, everything is renewed! Beifa Group celebrated the opening of the year 2025 with a high attitude, and laid a solid foundation for this year's development. in January, the group's spring orders increased by 20% year-on-year, a good headline for the achievement of the full-year goal, this eye-catching scorecard, attributed to all the Beifa people's hard work and thanksgiving efforts, and more earnestly the majority of customers and partners of the trust and support.During the Spring Festival, when everyone is still immersed in the joy of the festival, Beifa Group's business team has gone to Germany to participate in the world's largest all-category cultural exhibition - armed all-category cultural exhibition. In this exhibition, Beifa showed up with hundreds of innovative products and demonstrated the charm and strength of Made in China to global customers.New year, new journey. Beifa Group will continue to adhere to the innovation-driven, quality-first concept of development, and constantly improve the competitiveness of products and brand influence, to give back to customers with better products and services, and work hard to achieve the universal goal!Source: Befa Group