Original title: Canton Fair observation: China's toy industry innovative products ‘play’ out of the new world

‘How is the weather today’ “What are the fun places here” ...... The appearance of cute plush toys are implanted AI ‘heart’, with intelligent voice chat, make phone calls and other functions, support the recognition of Chinese, English, French and Japanese and other speech ..... ‘This intelligent plush toy is developed through the first half of the year, the exhibition at the Canton Fair, has been favoured by overseas buyers from France and other places, the procurement intention is obvious.’ Jiangsu Hongye Eternal Import and Export Co., Ltd. designer Cheng Hui introduction, in recent years, with the use of AI and other new technologies, China's toys are accelerating the transformation from ‘manufacturing’ to ‘intellectual’ direction, intelligent, personalised and innovative products more and more.

On 3 November, overseas buyers consult plush toys supported by a large language model. By Cai Minjie, China News

China is the world's largest toy producer and exporter, its industrial development clusters, industrial chain upstream and downstream integrity, product research and development and innovation ability and other advantages of the Chinese toy industry in the global market occupies an important position. Chinese toy enterprises accelerate the layout of going overseas. Going overseas has become one of the core strategies of Bubble Mart, TOPTOY, TOYCITY, Lamtoys and other trendy toy enterprises.

The 136th China Import and Export Fair (hereinafter referred to as ‘Canton Fair’) is being held in Guangzhou. Among the many exhibiting industries, the toy industry with its unique charm and innovative strength ‘play’ out of the new world. According to the China Toys and Baby Products Association data show that since this year, with the international toy market demand continues to recover, China's toy exports also appeared to warm up. From a regional perspective, the U.S. toy market is still China's largest toy exports, developed countries in Europe is also an important market for Chinese toy exports. It is worth mentioning that Southeast Asia and other emerging markets are growing faster, to achieve faster growth rate of countries including Singapore, Cambodia, Thailand.

At this year's Canton Fair, Taizhou Yuanda Investment Group Co., Ltd. launched innovative products such as football coffee table and billiard table, which combine daily furniture with game toys to achieve both life and entertainment. These products just debut, it quickly attracted the attention of many buyers, intentional turnover of more than 500,000 U.S. dollars, ‘There are already more than 200 buyers to negotiate with the company, we are very optimistic about the market prospects of this product.’ The company's sales person in charge said.

On 3 November, toy products at the Canton Fair received attention from overseas buyers. China News reporter Cai Minjie photo

In addition to cross-border fusion products, the sci-fi orbital ball, book stand, DIY art house and other creative fashion products brought by Suzhou Industrial Park Ruoshuo Technology Co. have also become the highlights of this year's Canton Fair. ‘Our company's expandable and splicable parallel world orbit ball toys and book stand with exotic flavour of the secret world between books on display this time have been widely praised.’ The sales person in charge of the company said, ‘In just two days the company has received more than 100 buyers, many European and American buyers decided to place orders on the spot.’

Ltd. booth, Halloween pumpkins, Valentine's Day chicken heart dog bears and more than 2,000 toy products a wide range of toys, these toys have a common feature: are in recent years the company for customers to personalise the product. ‘Compared with the traditional production and sales model, the company customises the design and production of toy products in accordance with customer demand, which has opened up a broad international market for us.’ Since the launch, the company has received more than 200 buyers and intended orders of more than US$1.7 million, according to the person in charge of the Pandi booth.

The relevant person in charge of the China Toys and Baby Products Association said that in the face of the complex and changing international economic environment and trade protectionism, geopolitical risks and other uncertainties, Chinese toy enterprises not only need to strengthen the ability to innovate independently and drive product upgrades with technological innovation, but also need to work hard on brand building to create a number of toys with international influence brand, to realise the transition from the ‘world toy factory’ to the ‘world toy factory’, which is the first time for China's toy industry. World toy factory’ to “world toy brand” of the magnificent turn. (End)

Source: China News