Guangzhou Xinleifu Magnetoelectric Co., Ltd. was established in 1998, is a Sino-foreign joint venture, since its establishment, the company has always focused on magnetic materials, electronic ceramic materials and devices, soft magnetic alloy materials research and development and production.

The company currently has Guangzhou headquarters and factory park, Ningbo branch, Vietnam subsidiary, Hong Kong subsidiary and the United States subsidiary, production and office space of more than 70,000 square meters, the total number of employees more than 800 people, the annual production of more than 20,000 tons of magnetic glue. The company has more than 80 research and development teams composed of undergraduate, master, doctoral and senior engineers, of which more than 10 senior engineers have more than 20 years working experience in the field of magnetic materials. New R & D team from raw materials powder to finished products, from formula to processing process in-depth research, comprehensive technology development and production and processing capacity.

Xinlefu R & D Center has dozens of experimental and detection equipment, such as scanning electron microscope, laser particle size meter, fluorescence thickness meter, X ray diffractometer and so on. In 2014, Guangzhou Xinlefu functional material R & D Center was named Guangzhou Municipal Technology Center.