China’s stationery industry has sailed into the vast blue ocean of the global market, with “Made in China” stationery found in stationery stores around the world. From a “manufacturing highland” to a “brand highland,” upstream and downstream players across the stationery supply chain are actively embracing the broader global market to find new answers for growth.

Market Transformation: From Quantity to Quality

The halo of the “world’s factory” once carried Chinese stationery across the world. Today, the basic functions of stationery are already quite mature. What truly wins over buyers is better quality, designs more suited to local habits, and visible value in use.

Data shows that writing instruments with replaceable refills, specialty tapes, self-adhesive notes, creative art supplies, and recycled or certified paper continue to enjoy strong demand in mature markets such as North America and Europe. Opportunities in emerging markets such as Latin America and Asia-Pacific are diversifying. Driven by education investment, infrastructure development, and growth in student populations, paper, pens and notebooks, geometry stationery, and art supplies are selling well.

Channel Transformation: From Manufacturing to Service

In a complex international environment, a number of enterprises are proactively adjusting their market layout and expanding into new markets through overseas warehouses, e-commerce platforms, localized operations, and other means. Chinese stationery is embedding itself into global value chains in increasingly diverse forms.

In European and American markets, companies build sustainable brand premiums through certification compliance and product innovation. In emerging markets, they use social commerce and localized content to quickly meet incremental demand. The gears of the times keep turning. Empowered by digitalization, networking, and intelligent technologies, enterprises must not only produce and sell, but also understand customers, serve channels, and respond to demand.

Industrial Upgrading: From Products to Brands

The global competitiveness of Chinese stationery comes from the joint improvement of industrial chain collaboration, product innovation, and brand value. In recent years, works winning the German Red Dot Design Award and iF Design Award have kept emerging, and the number of patents has risen year by year. A group of pioneering enterprises, such as Beifa, Marie’s, Kangda, Lps, Snowhite (Changlong), and Tuqiang, have internalized strong independent design and deep manufacturing experience as the cornerstone of their brands going global.

From “product going global” under the OEM model to “brand going global,” more and more high-quality enterprises are shifting from competing on price to competing on technology and brand. They use the Ningbo Stationery Exhibition to showcase their brand image, connect with market channels, and expand cooperation resources, accelerating their entry into the ranks of leading brand enterprises.

Platform Upgrading: Brand-Led, Dual Circulation, Globally Shared

Standing at the forefront of the times, Chinese stationery brands going global is not a solo but a chorus! The Ningbo Stationery Exhibition is a grand stage for telling brand stories. It not only builds a platform for Chinese stationery to sail overseas, but also opens a window for global buyers to connect with the Chinese market. Here gathers the dedication of generations of stationery professionals, and here carries the momentum that drives the global stationery industry forward.

From March 25 to 27, 2027, the 2027 Ningbo Stationery Exhibition will be held at the Ningbo International Convention and Exhibition Center. As a globally leading B2B professional event for stationery and office supplies, its scale has ranked first among stationery exhibitions in the Asia-Pacific region for many consecutive years. Its “magnetic appeal” continues to be released, making it a veritable bellwether of the global stationery industry.

Brand Leadership

The 2027 Ningbo Stationery Exhibition will select more than 2,000 stationery suppliers, bringing together a high-quality lineup that includes leading domestic brands, internationally renowned brands, and leaders in niche segments, showcasing the global transformation of China’s stationery industry from OEM manufacturing to original brands.

Twelve exhibition halls will be fully open, focusing on four major life scenarios: office, study, art, and life. It will cover ten main categories across the stationery industry chain: writing instruments, office supplies, paper and paper products, art materials, student supplies and teaching aids, office life, equipment and accessories, cultural and creative products and licensing, puzzles and DIY, and gifts and general merchandise. It will demonstrate brand strength, design strength, product strength, and delivery capability for the global market.

*Some exhibiting brands at the 2027 Ningbo Stationery Exhibition

Dual Circulation

The 2027 Ningbo Stationery Exhibition is expected to attract more than 50,000 professional buyers from home and abroad, covering overseas importers, import and export traders, overseas procurement offices, cross-border e-commerce, as well as large domestic stationery and office supplies enterprises, e-commerce platforms, distributors, terminal retailers, and other professional procurement groups.

While consolidating foreign trade advantages, the exhibition will optimize exhibit layout, integrate online and offline channels, and provide precise supplier-buyer matching. With strong trade functions, it will actively empower the stationery industry to accelerate the formation of a new development pattern in which domestic and international dual circulation promote each other, helping every stationery professional with lofty aspirations take deep roots and blossom in the global market.

Globally Shared

From domestic industrial clusters to global resource gathering, the Ningbo Stationery Exhibition has always deepened international cooperation with an open attitude, and its international circle of friends is growing ever larger.

The 2027 Ningbo Stationery Exhibition will set up an International Zone for the first time, creating a large market shared by the world. At present, more than ten overseas stationery brands from France, Vietnam, Malaysia, Hong Kong SAR of China, Taiwan region of China, and other countries and regions have confirmed their participation, bringing more diverse product choices and design concepts. Overseas buyers will come from more than 100 countries and regions. A stationery trade event linking the global market is rapidly taking shape.

Inviting Guests from All Directions to the Stationery Event

March 25–27, 2027

Ningbo International Convention and Exhibition Center

2027 Ningbo International Stationery Exhibition

Let global buyers see, remember, and trust

the innovative power of stationery brands!

Pre-registration is now fully open → Free registration before the show

From 00:00 on March 25, 2027, registration will be charged at RMB 50 per person.