On July 30, the 2025 JD.com AI Toy Conference was held in Shenzhen, bringing together more than 600 toy and smart hardware manufacturers to discuss the creation of blockbuster AI toys.

At the event, JD's embodied intelligence platform "JoyInside" was officially unveiled. It offers interactive capabilities for toy and robot brands to engage directly with consumers and is now open for free access for a limited time, providing end-to-end technical solutions. Dozens of major brands have already partnered with the platform, including Fuzozo (known as the “AI version of Labubu”), educational robot brands such as Huohuo Rabbit, Dr. Luka, Yuan Luobo, and Heart Planet.

“We are exploring how JoyInside can empower different hardware forms such as robots, robot dogs, and toys, making intelligent and emotionally engaging interactions ubiquitous,” said He Xiaodong, Senior Vice President of JD Group and Deputy Director of JD Exploration Research Institute.

End-to-End AI Solutions: Giving Toys a “Warm Soul”

With the acceleration of embodied intelligence, AI toys are expected to become one of the fastest-growing goldmine categories. According to the AI Toy Industry White Paper jointly released by JD Supermarket and the Shenzhen Toy Association, the Chinese AI toy market is projected to surpass 10 billion RMB by 2030, with an annual growth rate of over 70%. However, many brands, while good at product design and market insight, lack AI technical capabilities.

JoyInside provides AI toys and robots with a "warm soul" using JD’s decade-long experience in intelligent interactions across customer service, digital humans, and virtual shopping assistants. It offers four key advantages: emotionally intelligent conversation, multi-scenario adaptability, diverse character selection, and consistent behavior and language — helping brands rapidly create AI pets, toys, and companions that consumers are eager to buy.

JoyInside is a full-stack solution, covering JD Cloud’s intelligent computing infrastructure, large models and multimodal capabilities, game interaction, voice optimization, content ecosystem, and an iterative interaction strategy system.

Multimodal Capabilities Empower Rapid Integration

At the core, the JoyAI large model integrates RAG (retrieval-augmented generation), TTS (text-to-speech), ASR (automatic speech recognition), and LLM (large language models), offering ready-to-use, plug-and-play capabilities.

In game interaction, JoyInside supports long-term memory, proactive interaction, and provides age-specific solutions for soothing 0-2 year-olds, early education for 3-6 year-olds, and engaging conversations for tweens.

In voice optimization, a hybrid edge-cloud system reduces background noise and applies transfer learning on adult-child conversations, enabling the system to “understand” children's speech and generate emotional voice tones for all ages.

In content, JoyInside leverages songs, picture books, educational stories, and more to combine fun and learning through character interaction. It also features a “research-evaluation-iteration” feedback loop to continuously evolve interaction strategies.

JD JoyInside enables brands to focus on product development while JD provides the complete AI infrastructure — a true synergy of strengths.

Dozens of Leading Brands Onboarded, 20 “Mega Hits” in the Making

Dozens of top AI toy and robot brands have already adopted JoyInside, including Fuzozo, Huohuo Rabbit, Yuan Luobo, Heart Planet, and tech brands like YunDeep and ZQ Tech.

At the conference, JD announced strategic partnerships with Huohuo Rabbit, Fuzozo, Yunxigu, Niutingting, and Wenquxing, working closely on technology, content, sales, and marketing to thrive in the AI era.

These partners have already launched bestselling products. Fuzozo, for example, sold out 3,000 units during its JD 618 pre-sale, ranking first in the "AI fashion accessory" category. Users chat with Fuzozo for 1–2 hours daily, with impressive token consumption. Yuan Luobo's AI chess-playing robot makes learning fun, with a 148% increase in interaction rounds. Heart Planet has become a trusted companion for children's growth, with a 50% increase in average user conversation time.

To help more brands ride the AI wave, JD is offering limited-time free access to JoyInside.

For brand partners, JD Retail has opened its valuable product development and operational ecosystem, sharing its “blockbuster experience” across the industry. This includes:“Understanding users in seconds” through big data,“Understanding products in seconds” through market analysis of niche categories,“Igniting sales in seconds” through 1-on-1 guidance and billion-level traffic support.

JD Retail is confident in the future of AI toys and plans to create 20 “ten-million sales” new products and 100 “million-level” items. JD is becoming the next incubator for AI hits, bringing intelligent interaction to more terminals and making AI truly everywhere.

JD and JD Exploration Research Institute are also set to unveil more innovations at the 2025 World Robot Conference (WRC) on August 8 — an event to watch.

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