On 26th October, 2024 ‘Great Country Brand’ Annual National Brand Ceremony - 75 Years 75 Brands - National Brand Ceremony was re-hosted in Beijing - Water Cube. True Colour Stationery was awarded the CCTV ‘Great Country Brand’ ‘75 years 75 brands’ National Brand Ceremony annual brand mark of honour.

Huang Xiaoxi, Chairman of True Colours Stationery, attended the ceremony as an outstanding entrepreneur in the industry, and gathered with elites from all walks of life in China, representatives of outstanding entrepreneurs and leaders in the field of branding to witness the power of the Chinese brand, which is equivalent to constructing a strong future for the Chinese brand.

The theme of the Ceremony is ‘Goodness is like water, meeting in the future’, which coincides with the 75th anniversary of the founding of the People's Republic of China. In order to pay tribute to the great era, the Ceremony, through the four panels of ‘Great Power Masters, Great Power Responsibility, Great Power Strength and Great Power Perspective’, joins hands with the Chinese brands to promote their confidence and strength during the process of globalisation. Through the four segments of ‘Great Power Master Mind, Great Power Responsibility, Great Power Strength and Great Power Vision’, it joins hands with Chinese brands in the process of globalisation to show their confidence and strength, and also guides the development mission and responsibility of Chinese brands in the context of the new era, showing more of their firm determination and vision to lead the future, and inspiring more enterprises to actively invest in brand building.

Brand is the soul of an enterprise. True Colours stationery since its inception, after 34 years of development and precipitation, has become a set of research and development, production, marketing layout, China's large-scale, comprehensive strength of one of the strongest large-scale professional stationery enterprises.

Brand building, through continuous improvement of product quality and service level, set up a good brand image, won the trust and love of consumers; technology research and development, Zencai stationery has been in the forefront of the industry, as early as 1996, Zencai stationery has been in the forefront of the industry. It has mastered the best matching technology of nibs, ink and process, solved the key problems of neutral pen R&D, and promoted the development of China's neutral pen industry. As for the product system, it covers thousands of varieties in 4 categories, namely, writing instruments, solutions for art drawing materials, student supplies and office supplies, which are able to satisfy the dietary needs of different consumers.

In the future, true colour stationery will not forget the original intention, continue to adhere to the brand strategy of quality as the foundation, innovation as the wings, culture as the soul, strengthen the communication and dissemination of brand culture, and actively practice social responsibility. On the national brand platform of ‘Great Country Brand’, Chinese stationery will shine more brightly in the world.

Source: Xinhua Newspaper Network