August 6, 2025 12th World Games countdown press conference held in Beijing, the 12th World Games (hereinafter referred to as the Chengdu World Games) mascots "Shu Bao, Jin Zai" for the first time publicly unveiled, slogan "Boundless Sports, Countless Wonders The motto "Boundless Sports, Countless Wonders"  was also officially released to the public.

According to reports, the Chengdu World Games Organising Committee for the global call for slogan, mascot creative design, a total of 1924 mascot submissions from home and abroad, slogan submissions of 3749, the real real participation of all people, the global co-creation. After a comprehensive review, the slogan and mascot of Chengdu World Games were finally determined, and on this basis, the licensed merchandise and official costumes were carefully designed.

Slogan: "Boundless Sports, Countless Wonders Sports, Countless Wonders".

Interpretation of sports enthusiasm and attitude towards life

"The slogan of this year's World Games is: 'Boundless Sports, Countless Wonders' . The Chengdu World Games Executive Committee has finalised this widely representative and highly recognisable slogan with the idea of 'Sense of Sport, Chengdu Flavour, International Communication'." At the meeting, Xu Xingguo, Vice Mayor of Chengdu Municipal Government and Executive Vice Chairman and Secretary General of the Chengdu World Games Executive Committee, introduced that the slogan vividly interprets the city's passion for sports and attitude towards life. The slogan "Boundless Sports, Countless Wonders " implies the unlimited possibilities of sportsmanship, which inspires every athlete to challenge themselves and transcend their limits; "Weather in a Thousand Places" implies the harmonious coexistence of Chengdu's tradition and modernity, where the fast pace of the city is mirrored by the slower pace of urban life, and where the comfort of the streets and lanes is combined with the spirit of hard work and sportsmanship. and the spirit of sports resonate with each other. Sports, like a bright spark, ignite infinite potential and possibilities, and happiness blossoms in this land.

Mascots: "Shubao" and "Jinzi"

Convey the cultural heritage of Ba Shu and talk about the construction of ecological civilisation

The reporter learnt that the mascots of the Chengdu World Games, "Shubao and Jinzai", which were publicly unveiled for the first time, are based on the "Double Treasure" - the giant panda and the Sichuan snub-nosed monkey. The design team hopes to use the "Double Treasure" as a cultural carrier to show Chengdu's image as an ecologically livable and friendly city, and at the same time, call on everyone to care for rare animals and pay attention to the protection of biodiversity, which is in line with the concept of the World Games focusing on environmental protection and sustainability.

"The mascot design explores and skilfully applies endemic rare animals, representative plants, craft fabrics of non-heritage and unearthed relics with deep cultural heritage." According to Xu Xingguo, Chengdu's hibiscus petals are interpreted as the inner ear of the giant panda; the texture of Shu brocade is fused with the green water and green mountains and woven into the mascot's costume; artefacts unearthed at the Sanxingdui Mound are visualised as the ears of the Sichuan golden snub-nosed monkey; and the sun goddess bird pattern is the cultural motif of the clothes.

In addition, the designers fused the gradient colours of the green mountains and the blue-purple of the World Games brand as the base colour of the entire mascot's costume, and used the yellow-orange of the Jinsha Sun Pattern as the accent colour, which ultimately formed the cultural colours of the mascot. "These three colours fully express the fusion between different cultures and convey the pursuit of the value of 'community of human destiny'." Xu Xingguo said.

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